Experience

Mason Garments

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Global Brand Manager

  • Nov 2022 - Present



The Edition

• Amsterdam, North Holland, Netherlands

• Brand Consultant

  • Feb 2020 - Present

  Brand consulting agency based in Amsterdam. Specialized in Brand Identity, Concept, Strategy & (Re)positioning. Brand consulting agency based in Amsterdam. Specialized in Brand Identity, Concept, Strategy & (Re)positioning.



DECODED

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Creative

  • Jun 2020 - Apr 2022

  Responsible for the entire brand identity and strategy. Creating brand direction, image, content strategy, marketing strategy, go-to-market plan, collection themes and brand partnerships. Responsible for the entire brand identity and strategy. Creating brand direction, image, content strategy, marketing strategy, go-to-market plan, collection themes and brand partnerships.



DENHAM the Jeanmaker

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head Of Marketing

  • Dec 2018 - Nov 2019

  Responsible for developing and executing the 360˚ marketing/brand strategy. Creating creative brand assets for on & offline marketing purposes, planning the marketing calendar and managing the marketing team of 5. Responsible for developing and executing the 360˚ marketing/brand strategy. Creating creative brand assets for on & offline marketing purposes, planning the marketing calendar and managing the marketing team of 5.



Purewhite

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head Of Marketing

  • Oct 2017 - Dec 2018

  Responsible for developing and executing the 360˚ marketing/brand strategy. Creating creative brand assets, planning the marketing calendar and managing the marketing team of 4. Responsible for developing and executing the 360˚ marketing/brand strategy. Creating creative brand assets, planning the marketing calendar and managing the marketing team of 4.



Filling Pieces

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head Of Marketing

  • Jul 2012 - Sep 2017

  Built the brand together with the founder/creative director from the beginning, growing it into an international established brand. Being responsible for developing and executing the 360˚ marketing/brand strategy. Creating creative brand assets for on & offline marketing purposes, planning the marketing calendar and managing the marketing team of 10. Built the brand together with the founder/creative director from the beginning, growing it into an international established brand. Being responsible for developing and executing the 360˚ marketing/brand strategy. Creating creative brand assets for on & offline marketing purposes, planning the marketing calendar and managing the marketing team of 10.