Product Manager

• Jun 2022 - Present

As a pioneering Product Manager, I oversee the development and launch of Clafiya's first B2B and B2C products. I manage a cross-functional team, to ensure the successful development of these products. Product Ideation, Research, and Strategy * Planned the Product Vision, Strategy, and Roadmap of B2C and B2B SaaS products for users to book and receive Primary healthcare consultation at their homes. * Improved customer satisfaction score through market research and user research that defined market opportunity and customer segmentation. * Scoped Features and created Wireframes, Information Architecture, User journey maps, and Interactive Prototypes for Usability testing before product development. Agile/Scrum Product Development * Led the development teams in strategizing, rapid prototyping, requirement gathering, and writing 100% of user stories. * Synchronized with the Engineering team in a fast-paced Agile/Scrum development environment to deliver new features & functionality. * Consulted with all Stakeholders to prioritize and shape the product backlog via Agile practices. Product Growth and Continuous Discovery * Worked with the Growth and Marketing team to develop the Go-to-Market Strategy, Launch Plans, and Marketing communications. * Led the Growth team to gain new clients through a referral system implemented on the App, which increased paying customers. * Increased total user acquisition, monthly sign-up rates, and our weekly active users by analyzing and improving user experience based on real-time data obtained through tools like Mixpanel, Google Analytics, and other internal tools in connecting data stories and making data-driven decisions and identifying trends to understand user behavior. Show less

Product Manager

• Jan 2022 - Jun 2022

Led the strategy and business team in the growth, planning, and development of their partnership products. * Communicated insights, documentation, requirements, scope, and deadlines to C-level suite, stakeholders, and clients through development and evolution processes. * Led the end-to-end product development lifecycle, managing vision, roadmap, requirements, and product backlog based on customer needs, market trends, innovation, and competitive advantage. *Identified Product Partners and led the communication and integration with said partners Show less

• Nov 2020 - Jan 2022

• Jun 2021 - Dec 2021

Led the growth, planning, strategy, and management of an Edtech solution targeted to users in EMEA.* Conducted customer segmentation analysis to identify high-value customer segments and developed targeted marketing campaigns.* Used data analysis to optimize product features and prioritize product roadmap development, resulting in an increase in customer retention.* Used data analysis to optimize the sales funnel and improve conversion rates increasing sales.

User Experience Researcher

• Aug 2019 - Oct 2020

Worked with the team to design an E-commerce Product for users in EMEA. * Leveraged tools to perform extensive data analysis on customer behavior, resulting in increase in customer retention. * Implemented A/B testing to determine the reasoning behind customers' top ecommerce services choices and suggested solutions to improve underperforming services, increasing revenue. * Supported two sales teams by providing information on product developments and competitive market positioning. Worked with the team to design an E-commerce Product for users in EMEA. * Leveraged tools to perform extensive data analysis on customer behavior, resulting in increase in customer retention. * Implemented A/B testing to determine the reasoning behind customers' top ecommerce services choices and suggested solutions to improve underperforming services, increasing revenue. * Supported two sales teams by providing information on product developments and competitive market positioning.

User Research Assistant

• Jul 2017 - Jan 2019

Used data visualization tools to create custom dashboards that enabled more profound insights into user behavior and preferences. * Conducted user surveys and analyzed the data to gain insights into user behavior and preferences, resulting in an increase in customer satisfaction. * Used Google Analytics to analyze user flow and identify areas of high friction in website engagement. * Used Hotjar to conduct user behavior analysis and heatmap testing to improve website usability, resulting in an increase in website conversion rates. Show less