President

• Mar 2021 - Present

Good Circle Marketing, a marketing agency based in the Nashville, TN, area, helps businesses tell the world about their good work. We are a different kind of marketing agency. We help internal marketing systems thrive through strategy development, tactic assistance, and outsourced leadership so businesses can do their Good Work more efficiently and effectively. What is good circle marketing? It means taking a full-circle approach – focusing on who you are, who you help, how you help, and how you tell the world about your good work. Let us help you. Show less

Director of Operations and Marketing for Inspire Kindness

• Nov 2018 - Dec 2020

Marketing Director

• Jan 2013 - Nov 2018

As leader of the marketing team, I managed client onboarding, strategy development, and KPI evaluation to make sure our clients' goals were met. Our team created custom plans that incorporated a mix of content development, email marketing, social media, search engine optimization, analytics, advertising, and more. The team was dedicated to establishing and meeting goals for all clients, continually adapting to improve results. As leader of the marketing team, I managed client onboarding, strategy development, and KPI evaluation to make sure our clients' goals were met. Our team created custom plans that incorporated a mix of content development, email marketing, social media, search engine optimization, analytics, advertising, and more. The team was dedicated to establishing and meeting goals for all clients, continually adapting to improve results.

Contract Director of Public Relations and Social Media, Gaylord Hotels

• Apr 2012 - Dec 2012

Served as the Director of Public Relations and Social Media for the Gaylord Hotels brand (contract). Served as the Director of Public Relations and Social Media for the Gaylord Hotels brand (contract).

Christian Marketing & e-Commerce Consultant

• Jul 2009 - Mar 2012

Developed and promoted craft products targeting the Christian and Vacation Bible School markets. Used emailed marketing, PPC, and social media to move a catalog-based business to mostly e-commerce. Worked in social media and at trade shows to build our community and become a voice in the Vacation Bible School market.

Marketing Director

• Mar 2004 - Jul 2009

Responsible for writing, production and layout of yearly catalog; management of ecommerce website, SEO, PPC, and email marketing; blog copywriting and editing; social media research and implementation; new product development, promotion, pricing, and forecasting; analysis of profit / loss; trade shows and advertising.

Communications Coordinator

• Jul 2001 - Mar 2004

Responsible for monthly newsletter, website, annual report, enewsletters, and other direct mail pieces; event planning; media, funder and member relations; research of nonprofit issues on national and local levels. Responsible for monthly newsletter, website, annual report, enewsletters, and other direct mail pieces; event planning; media, funder and member relations; research of nonprofit issues on national and local levels.