Gonzalo Esteban

SEO / Online Marketing Manager at Klever Software y Sistemas S.L
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Location
Greater Barcelona Metropolitan Area, ES

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Juan Carlos Aller Torres

Working with Gonzalo was a truly rewarding experience. His ability to bridge the gap between tech and customer is one of the skills that set him apart and it's one of the many reasons he was such a good fit for the Onboarding position in Marfeel. He posses a skill that I appreciate immensely, he is always hungry for improvement. Whether it was something related to product enhancements or internal process improvements, or the way we dealt with customer communications, he was always looking for a way to improve in all aspects of his work. That alone would be my top reason to hire him! Always a team player, his input in our team process like the Tech Discovery, or the CDN integration in Marfeel was invaluable. Thank you Gonzo, for always been open to feedback and always being open to speaking up and helping improve our work! You made my job as a Team Leader much easier. I wish you all the best in your future adventures!

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Experience

    • Spain
    • Information Technology & Services
    • 1 - 100 Employee
    • SEO / Online Marketing Manager
      • Sep 2022 - Present

      For several eCommerce Clients and own company projects: • Google Ads Campaign Management • Google Analytics monitoring and Data interpretation • Email Marketing Campaigns and strategy Planning • Onpage SEO strategy. • AI Tempaltes for product content creation. • Acting like Support/CS after production Launch: Technical implementations, Fixes, Bugs, Proactivity. Achievements/Learnings: • Fast reaction • Small customers managing • Short budget solutions finder • Business strategy • Projects: reinodejuguetes.com, compraetiquetas.com, milgrapas.es, decofiesta.eu • Working with: GA4, Search Console, google Ads, Ubersuggest, Acrealianews Show less

    • Spain
    • Music
    • 1 - 100 Employee
    • Director / Manager
      • May 2007 - Present

      In Neonized, as my own project I succeeded in managing a team up to 12 content writers, building a digital music label and being one of the most popular national (and international) sites in underground electronic music. • Managing content, publishing dates, and social network activity • Tech knowledge: Wordpress, CPANEL, CSS, HTML, SEO • Achieving 6000+ Facebook followers / 3000+ twitter followers • 50k Visits/month • As a platform, managing events, assisting and managing artists (I got some of them to be part of festivals such as Primavera Sound and Sònar – Vallès, Mario Nieto, Skygaze) • Communication with international labels, artists and Music festivals during the big festival era • Press communication • DJing in big clubs like Apolo or Razzmatazz • Negotiation with Ad Agencies for promoting content (brands like Coca Cola, Burn, Volkswagen, Nokia, Ray-ban o Heineken). Achievements/Learnings: • People Management • Content creation • Social Media • KPIs and Metrics analysis • Communication • Negotiation • Event organization • Wordpress customisation. Show less

    • Spain
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Customer Success / Project manager
      • Apr 2018 - Feb 2021

      Project management at the Customer Success Onboarding Team. I manage the entire onboarding/development process of new customers. My main responsabilities involve:- Assisting publishers during their first steps with Marfeel: understand the main needs and how to best adapt and achieve them internally- Manage expectations according to business goals - Getting ahead of any possible difficulties that can arise during the development- Lead cross-team communication between sales, developers and clients - Agile methodologies + use of JIRA- Task and backlog management- Worldwide customers- Currently Working on eastern Europe and Spanish Market Show less

    • JavaScript, HTML & CSS
      • Dec 2017 - Apr 2018

    • Netherlands
    • Software Development
    • Online Marketing Specialist & Web Developer
      • Dec 2013 - Jun 2017

      Started as a Community Manager and Online Marketing for local projects but from the few weeks I was involved in Wordpress development and the own company e-commerces built with Magento, mixing both roles (Online Marketing + Web development). • Acquiring new CMS tech knowledge (Wordpress, Magento, Prestashop) • Learning to code in PHP • Acquiring big knowledge about e-Commerce, KPIs, strategies, cross selling • CSS, HTML, SEO • Copywriting (creating content for the company blog and all the E-Commerces, product sections) • Creating the email Marketing strategy and contents • Tools: Analytics, AdWords, Sistrix, Semrush, Mailchimp Achievements/Learnings: • Time Management • Customer face to face communication • Tech knowledge: Adwords, Wordpress, Bootstrap, Magento, Prestashop, Email Marketing, SEO, Copywriting. • Web Traffic Analysis • Sales Strategy • Projects: www.gimnasticdetarragona.com, www.compraetiquetas.com, www.kleversoft.com, Show less

    • Formador para discapacitados
      • Oct 2011 - Nov 2011

      Formador para curso de “Alfabetización Digital” impartido por Remotelearning a través de FSC INSERTA (Fundación ONCE) en Barcelona. Curso de iniciación al mundo de la informática e Internet para grupo de 14 personas con discapacidades físicas en situación de desempleo. Formador para curso de “Alfabetización Digital” impartido por Remotelearning a través de FSC INSERTA (Fundación ONCE) en Barcelona. Curso de iniciación al mundo de la informática e Internet para grupo de 14 personas con discapacidades físicas en situación de desempleo.

    • Italy
    • Research Services
    • Selección de Personal
      • Apr 2011 - May 2011

      Eventualidad para proceso de selección de Repsol. Criba curricular, Entrevistas telefónicas, Elaboración de informes. (previamente periodo de 1 mes como becario) Eventualidad para proceso de selección de Repsol. Criba curricular, Entrevistas telefónicas, Elaboración de informes. (previamente periodo de 1 mes como becario)

    • Spain
    • Utilities
    • 100 - 200 Employee
    • Trainee
      • Nov 2010 - Feb 2011

      TÉCNICO DE FORMACIÓN Soporte a los técnicos de formación así como al área de administración durante las prácticas referentes al Posgrado en Gestión y Dirección de RRHH. Selección de candidatos para programas de Inserción de Forma y Contrata. Tarea comercial con objetivos (planificación de cursos y búsqueda de clientes y usuarios). TÉCNICO DE FORMACIÓN Soporte a los técnicos de formación así como al área de administración durante las prácticas referentes al Posgrado en Gestión y Dirección de RRHH. Selección de candidatos para programas de Inserción de Forma y Contrata. Tarea comercial con objetivos (planificación de cursos y búsqueda de clientes y usuarios).

    • Spain
    • Newspaper Publishing
    • 1 - 100 Employee
    • Colaborador de redacción
      • Sep 2005 - Jun 2010

      Colaborador de Redacción. Redacción de crónicas de partidos de fútbol de categorías inferiores. Responsable de una página en el Diario de los lunes. Colaborador de Redacción. Redacción de crónicas de partidos de fútbol de categorías inferiores. Responsable de una página en el Diario de los lunes.

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Trainee
      • 2005 - 2010

      Diferentes departamentos: Becas de plan estratégico (OSD ETSE y FCEP), Ayudante Imagen-Sonido (FCJ). Asistente al Congreso CIDUI como integrante del Área de Psicología Social de la URV, presentando el proyecto “Fomento del autoempleo mediante la creación de equipos experimentales de estudiantes universitarios de últimos cursos“ Diferentes departamentos: Becas de plan estratégico (OSD ETSE y FCEP), Ayudante Imagen-Sonido (FCJ). Asistente al Congreso CIDUI como integrante del Área de Psicología Social de la URV, presentando el proyecto “Fomento del autoempleo mediante la creación de equipos experimentales de estudiantes universitarios de últimos cursos“

Education

  • Universitat Rovira i Virgili
    Master, Human Resources
    2010 - 2011
  • Universitat Rovira i Virgili
    Licenciatura de Psicología
    2002 - 2010

Community

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