Gonzalo Guzman del Rio

Fundraising Manager at Chiledar S.A.
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Contact Information
us****@****om
(386) 825-5501
Location
Chile, CL
Languages
  • Inglés -
  • Ingles Professional working proficiency

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Francesco Saverio Ambrogetti

Gonzalo is a knowledgeable and very committed fundraisier. He not only know technqiue but is strategic and never give up. An assett in a team and a great person

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Credentials

  • La creatividad en tu plan de Marketing Digital
    Escalab Academy
    Jul, 2021
    - Oct, 2024

Experience

    • Chile
    • Financial Services
    • 1 - 100 Employee
    • Fundraising Manager
      • Mar 2023 - Present

    • Director
      • Nov 2004 - Present

      Chilean Fundraising Association for Professionals Chilean Fundraising Association for Professionals

    • Chile
    • Fundraising
    • 1 - 100 Employee
    • Partner and Executive Director
      • Jan 2010 - Feb 2023

      • Fundraising Consultant (marketing and fundraising for non-profit organizations) and Social Marketing. • Strategic consultant in Fundraising, designing communication and fundraising strategies • Clients: World Vision, Chilean Red Cross, SOS Children's Village, Banigualdad, Conin, Patronato Nacional de la Infancia, Hermanos Maristas, America Solidaria and Conac. • Fundraising Consultant (marketing and fundraising for non-profit organizations) and Social Marketing. • Strategic consultant in Fundraising, designing communication and fundraising strategies • Clients: World Vision, Chilean Red Cross, SOS Children's Village, Banigualdad, Conin, Patronato Nacional de la Infancia, Hermanos Maristas, America Solidaria and Conac.

    • Chile
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Fundraising Manager
      • Feb 2022 - Nov 2022

    • Chile
    • Business Consulting and Services
    • 1 - 100 Employee
    • General Manager
      • Jan 2015 - May 2020

      Face to Face Agency (F2F or Direct Dialog: recruitment of monthly donors). • Responsible for the general management of the company, both in its strategic and operational aspects. I set up multidisciplinary work teams to attract donors. I lead a staff of 35 people and 250 commission agents distributed throughout Chile, guiding and motivating them to achieve goals. • Clients: UNICEF, Greenpeace, World Vision, Fundación Las Rosas, America Solidaria, SOS Children's Village and Conin. • Achievements: More than 100.000 monthly donors recruited (CH$600MM, USD 860K Monthly) Show less

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Marketing & Fundraising Officer
      • Nov 2005 - Dec 2010

      In charge of Marketing and fundraising for the Private Sector (individual donors, corporate and product sales). Design and implementation of the strategy and the work team to attract / retain donors, develop philanthropic, CSR and / or social marketing alliances with companies and the sale of merchandising (cards and gifts, etc.) • Achievements: Increased recognition of the organization, positioning it as the most relevant international organization for children. Radical increase in periodic donations from individuals (+ 340%), increase in alliances with private sector companies and increase in the sale of cards, gifts and merchandising. Implementation of advertising campaigns (TV, Radio, Press and Public Way), Face to Face, Direct Marketing and loyalty programs. Huellas Award (UNICEF Latin America) for the Best Donors Prospecting Campaign 2008, the Greatest Innovation in Retail 2008 and the Best Direct Marketing Campaign 2009 Show less

    • Netherlands
    • Non-profit Organizations
    • 700 & Above Employee
    • Regional Marketing & Fundraising Manager
      • Nov 1999 - Nov 2005

      Strategic support to national offices in marketing management and fundraising, reporting to the head office in the Netherlands. • Excutive Director (Interim) General management (Campaigns / Programs, Communications, Fundraising, Administration and Volunteers) of the Organization reporting to the central office in Amsterdam and the National Directory. • Marketing & Fundraising Director In charge of defining the communication strategy and implementing the team and work plan to achieve self-sufficiency in the office in Chile. Achievements: • Achieve local office financial self-sufficiency through fundraising from individual monthly members • Positioning of the organization as the main environmental reference at the local level. • Implementation of advertising campaigns (TV, Radio, Press and Public Roads), Direct Response TV (DRTV), Face to Face, Direct Marketing and loyalty programs. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • 1997 - 1999

      Advertising Agency for UNILEVER, Nestlé, Capel and Laboratorio Chile Advertising Agency for UNILEVER, Nestlé, Capel and Laboratorio Chile

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Director
      • 1997 - 1998

      Advertising Agency for Walmart, Clorox, ScotiaBank Advertising Agency for Walmart, Clorox, ScotiaBank

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Supervisor
      • 1989 - 1996

      Advertising Agency for Nestlé, Ford, Kodak, Mattel, Latam, Rosen among other brands Advertising Agency for Nestlé, Ford, Kodak, Mattel, Latam, Rosen among other brands

Education

  • Universidad de Arte y Ciencias Sociales ARCIS
    Advertising, Marketing
    1983 - 1986

Community

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