Growth Marketer

• May 2023 - Present

Marketing Advisor / Creator

• Aug 2022 - May 2023

I do marketing consulting for mobile startups, produce ad campaigns in collaboration with creative agencies, and create social media video content. I do marketing consulting for mobile startups, produce ad campaigns in collaboration with creative agencies, and create social media video content.

Growth Marketer

• Mar 2022 - Jul 2022

Content creation & monetization tool for travel creators. Attracted dozens of travel bloggers to the app through cold emails. Conducted in-depth interviews with creators to gain insights into their needs and effectively tailored the product accordingly to reach PMF. Content creation & monetization tool for travel creators. Attracted dozens of travel bloggers to the app through cold emails. Conducted in-depth interviews with creators to gain insights into their needs and effectively tailored the product accordingly to reach PMF.

Head of User Acquisition

• Jul 2020 - Aug 2021

Health & Fitness mobile app for men. Led the growth of the app. Delivered over 1M paid installs to the product at an early stage through Facebook Ads with solid unit economics. Regions: NA, EMEA and APAC. Engaged in product monetization. Significantly increased user LTV through testing various subscriptions, paywalls, and paid content options. Health & Fitness mobile app for men. Led the growth of the app. Delivered over 1M paid installs to the product at an early stage through Facebook Ads with solid unit economics. Regions: NA, EMEA and APAC. Engaged in product monetization. Significantly increased user LTV through testing various subscriptions, paywalls, and paid content options.

User Acquisition Manager

• Nov 2019 - Jul 2020

Sexual wellness mobile app for women. Launched and led the promotion of the app at MVP stage. Executed comprehensive ad campaign testing through Facebook, Snapchat, Google, and Apple Search Ads, specifically targeting the US market. Actively participated in product development and monetization. Conducted market analysis. Created marketing analytics from scratch. Sexual wellness mobile app for women. Launched and led the promotion of the app at MVP stage. Executed comprehensive ad campaign testing through Facebook, Snapchat, Google, and Apple Search Ads, specifically targeting the US market. Actively participated in product development and monetization. Conducted market analysis. Created marketing analytics from scratch.

User Acquisition Manager

• Dec 2018 - Nov 2019

Entertainment streaming service. Delivered over 3M paid installs through Facebook and Google Ads in Russia a CAC lower than market benchmarks. Participated in the development of the company's marketing strategy. Managed the mobile analytics update. Raised the Install Rate by more than 10% in App Store and Google Play. Entertainment streaming service. Delivered over 3M paid installs through Facebook and Google Ads in Russia a CAC lower than market benchmarks. Participated in the development of the company's marketing strategy. Managed the mobile analytics update. Raised the Install Rate by more than 10% in App Store and Google Play.

User Acquisition Manager (Intern)

• Apr 2018 - Sep 2018

The fastest-growing shopping application in Europe. Gained knowledge and experience in acquiring mobile users on a large scale. Delivered over 15M paid installs in the app through Facebook and Google Ads. Regions: NA, EMEA and APAC. The fastest-growing shopping application in Europe. Gained knowledge and experience in acquiring mobile users on a large scale. Delivered over 15M paid installs in the app through Facebook and Google Ads. Regions: NA, EMEA and APAC.

Junior Digital Marketing Manager

• Feb 2017 - Mar 2018

Programmatic advertising agency. Managed contextual, targeted and programmatic advertising. Clients: Adidas, Microsoft, Samsung, McDonald's and other. Programmatic advertising agency. Managed contextual, targeted and programmatic advertising. Clients: Adidas, Microsoft, Samsung, McDonald's and other.