Experience

Profila

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Marketing and Communications Specialist

  • Apr 2023 - Sep 2023

  Lucerne, Switzerland ● Lead content initiatives and develop a functional content calendar, increasing site traffic. ● Combine strategic insights with creative writing to deliver the right messages, leading to brand awareness. ● Gather insights, define KPI s, track and review the performance of marketed content, to increase business growth.



Arçelik Global

• Türkiye
• Manufacturing
• 700 & Above Employee

• Product Manager

  • 2000 - 2008

  Istanbul, Turkey ● Accomplished Product Management of Small Home Appliances for domestic and international markets, increasing the market volume. ● Managed product development and enhancement to maximize sales success, following customer preferences and market trends/ led and initiated the Innovation of the Turkish Coffee Maker ● Led the selection of brand-labeled imported products in coordination with the supply chain team, increasing the product variety with low-cost products. ● Defined business… Show more ● Accomplished Product Management of Small Home Appliances for domestic and international markets, increasing the market volume. ● Managed product development and enhancement to maximize sales success, following customer preferences and market trends/ led and initiated the Innovation of the Turkish Coffee Maker ● Led the selection of brand-labeled imported products in coordination with the supply chain team, increasing the product variety with low-cost products. ● Defined business goals, feature concepts, and customer need into prioritized product requirements. ● Initiated market research and product analyses to develop and propose the portfolio strategy and product roadmap. ● Supported sales team members to drive growth. ● Took part in an Innovation process project with Ideo Company based in Palo Alto-California. 3 patents were gained with new concepts of Home Appliances.

• Advertising Manager for Export Market

  • 1996 - 2000

  Istanbul, Turkey ● Managed advertising for Consumer Goods Products for export markets, enhancing the corporate image abroad. ● Initiated Global and Regional Advertising campaigns within agreed timeframes and budgets, by coordinating and closely working with Advertisement agencies, to increase brand awareness. ● Conducted consumer and market research to decipher target audience needs and habits. ● Defined communication plans to promote new products and services. ● Led strategic advertising plans… Show more ● Managed advertising for Consumer Goods Products for export markets, enhancing the corporate image abroad. ● Initiated Global and Regional Advertising campaigns within agreed timeframes and budgets, by coordinating and closely working with Advertisement agencies, to increase brand awareness. ● Conducted consumer and market research to decipher target audience needs and habits. ● Defined communication plans to promote new products and services. ● Led strategic advertising plans focused on specific customer and market areas with the collaboration of the Marketing Department, to increase regional sales. ● Initiated competitor analysis to determine advertising opportunities, and threats and obtain a better understanding of effective and ineffective campaigns.



Aygaz

• Türkiye
• Oil and Gas
• 700 & Above Employee

• Advertising and PR Assistant

  • 1994 - 1996

  Istanbul, Turkey ● Conducted general and regional advertisement campaigns and public relations activities in the domestic market to increase brand awareness.