Experience

Association IMANIS

• Individual and Family Services
• 1 - 100 Employee

• Directeur des sécurités

  • May 2015 - Present

  Montargis, Centre-Val de Loire, France Notre organisation est le fruit de l’engagement désintéressé de plusieurs bénévoles qui s’indignent de voir des gens à la rue et décident de créer des lieux d’accueil. Les équipes font leur le combat de l’Abbé Pierre et s’engagent localement dans la lutte contre le mal logement et la précarité. Les professionnels bâtiront des réponses successives aux problématiques d'accueil, de soins, d’hébergement, de logement et d’accompagnement des publics vulnérables. Plusieurs histoires… Show more Notre organisation est le fruit de l’engagement désintéressé de plusieurs bénévoles qui s’indignent de voir des gens à la rue et décident de créer des lieux d’accueil. Les équipes font leur le combat de l’Abbé Pierre et s’engagent localement dans la lutte contre le mal logement et la précarité. Les professionnels bâtiront des réponses successives aux problématiques d'accueil, de soins, d’hébergement, de logement et d’accompagnement des publics vulnérables. Plusieurs histoires associatives se sont mêlées pour donner naissance à IMANIS : • Association ADAJ – Loiret créée en 1994, devient IMANIS en 2007 • Association Chrysalide – Loiret crée en 2007, rejoint IMANIS le 1er janvier 2017 • Association Oxygène – Loiret créée en 2012 rejoint IMANIS le 1er septembre 2017 • Association Cher Accueil créée en 1992 rejoint IMANIS le 1er janvier 2018 Fortement ancrée en région Centre et en Occitanie, IMANIS est membre actif des réseaux nationaux, Boutiques solidarité et Pensions de famille de la Fondation Abbé Pierre. Show less



La Redoute

• France
• Retail
• 700 & Above Employee

• Traffic and Social Manager

  • Jan 2014 - Sep 2014

  Barcelona Area, Spain - Traffic strategy: • Develop a digital and direct marketing strategy to meet acquisition target & Manage the budget, optimizing constantly the key partners (PPC, SEO, CPC, Affiliate marketing, email marketing (interenal and external), social media, catalogues, retargeting, tv/press campaigns, Leads adquisition, co-branding etc). • Manage external related agencies, partners. • Identify e-commerce partnership opportunities & Test innovative campaigns to grow the e-commerce… Show more - Traffic strategy: • Develop a digital and direct marketing strategy to meet acquisition target & Manage the budget, optimizing constantly the key partners (PPC, SEO, CPC, Affiliate marketing, email marketing (interenal and external), social media, catalogues, retargeting, tv/press campaigns, Leads adquisition, co-branding etc). • Manage external related agencies, partners. • Identify e-commerce partnership opportunities & Test innovative campaigns to grow the e-commerce channel - Social Strategy: • Build the SN plan and its realization in all SN (Facebook, Twitter, Google +, Instagram, Pinterest...) • Build a Press strategy with a PR agency (Work on press apparitions, events with bloggers, Street events, etc.) - Campaign management: • Work closely with internal related departments in order to secure the multichannel communication and merchandising - Management: • Drive a team of two people to achieve objectives in both areas Social and Traffic. - Analysis • Daily follow up of the activity and key parterns • Weekly, monthly reporting to France & local teams • Drive with other teams cross-channel reports for key campaigns Show less



Redcats

• France
• Apparel & Fashion
• 300 - 400 Employee

• Traffic and Multichannel Plan Manager

  • Jul 2013 - Dec 2013

  - Build the multichannel acquisition strategy • Develop a digital and direct marketing strategy to meet acquisition target & Manage the budget, optimizing constantly the key partners (PPC, SEO, CPC, Affiliate marketing, email marketing, social media, catalogues, retargeting, tv/press campaigns, co-branding etc). • Manage external related agencies - Campaign management • Work closely with internal related departments in order to secure the multichannel communication and… Show more - Build the multichannel acquisition strategy • Develop a digital and direct marketing strategy to meet acquisition target & Manage the budget, optimizing constantly the key partners (PPC, SEO, CPC, Affiliate marketing, email marketing, social media, catalogues, retargeting, tv/press campaigns, co-branding etc). • Manage external related agencies - Campaign management • Work closely with internal related departments in order to secure the multichannel communication and merchandising • Drive a team of three people to realize the commercial plan for La Redoute brand and monitor the benchmark of competitors actions • Identify e-commerce partnership opportunities & Test innovative campaigns to grow the e-commerce channel - Analysis • Daily follow up of the activity and key parterns • Weekly reporting to france & local teams • Drive with other teams cross-channel reports for key campaigns Show less



Redcats Spain

• Multichannel Plan Manager

  • Jun 2009 - Jun 2013

  Responsible of the commercial plan for all communication medias and all customers. Objectives: - Get the most profitable loyalty customer file. - Increase the global demand and brand awareness of the company - Qualify and increase the data base using all the media with a profitability concerning. Since 2004: online media and marketing experience in the Redcats group. During the 4 first years, I was in charge of International coordination at La Redoute - Redcats Group… Show more Responsible of the commercial plan for all communication medias and all customers. Objectives: - Get the most profitable loyalty customer file. - Increase the global demand and brand awareness of the company - Qualify and increase the data base using all the media with a profitability concerning. Since 2004: online media and marketing experience in the Redcats group. During the 4 first years, I was in charge of International coordination at La Redoute - Redcats Group. During the two following years, I became Email Marketing Manager at La Redoute Spain to become then, since June 2009, the Multichannel Plan Manager

• Emailing Manager

  • Oct 2007 - Jun 2009

• Online International Coordinator

  • Jan 2004 - Oct 2007