Gonçalo Sousa
Head of Marketing at A Nossa Aposta- Claim this Profile
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Bio
Credentials
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Certificado Atelier Digital
GoogleApr, 2017- Oct, 2024
Experience
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Head of Marketing
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Jan 2019 - Present
• Responsible for the global product management of Nossa Aposta- Portal development- Development of new features for the website- Negotiation with Sports and Casino providers• Responsible for the global Marketing strategy- Budget planning and execution- Advertising/ acquisition strategy and implementation (Above and bellow the line)- Brand positioning- Sponsorship’s negotiation and management
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Sportsbook Product Manager
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Mar 2018 - Dec 2018
• Sports Betting product management• Creation and management of promotional campaigns for sports betting for customer acquisition / retention• Development of the Marketing Strategy for Sports Betting• Sportsbook Management• Development of the CRM plan• Management of Social Media pages (Facebook, Instagram and YouTube)• Media Planning (Press, TV and Digital)• Responsible for the training of the Customer Support of Nossa Aposta in the areas of Sports Betting and Bonuses• Responsible for testing new features for Sports Betting
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Cofina Media
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Media Production
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200 - 300 Employee
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Brand Manager Jornal Destak and Member of the Cofina Digital Marketing Team
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May 2016 - Feb 2018
• Development of Destak & Metro newspaper strategy• Development of advertising strategies• Campaign development and management• Development of several B2B brand activations• Responsible for the communication of events such as Corrida da Linha Cascais (Running event), Corrida Marginal Douro (Running event) and Destak Kids Cinema Festival• Management of digital marketing campaigns• Planning and development of the C-Studio section (Native Ads section of Cofina Media)• Creating and managing Google campaigns (Search, Display and affiliates)• Creation and management of Facebook Ads campaigns• SEO Optimization
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Marketing Assistant
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Feb 2015 - Apr 2016
• New business campaign management and planning• Campaign management of the Magazines: SÁBADO, FLASH!, TV Guia• Development of advertising strategies• Responsible for the Media plan• loja.xl.pt website management and stock control
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Marketing Assistant
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Jun 2014 - Sep 2014
I was the marketing operational for a brand activation: “Marta de biquíni” was a TV show that crossed Portugal from North to South to reach people and letting them know about the TV Channel.• Screening, negotiation and coordination of partnerships • Responsible for advertising the action on each of the places during the 40 days of the roadshow• Responsible for the activation of the CMTV brand in each place I was the marketing operational for a brand activation: “Marta de biquíni” was a TV show that crossed Portugal from North to South to reach people and letting them know about the TV Channel.• Screening, negotiation and coordination of partnerships • Responsible for advertising the action on each of the places during the 40 days of the roadshow• Responsible for the activation of the CMTV brand in each place
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Laranja Mecânica
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Portugal
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Advertising Services
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1 - 100 Employee
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Trainee
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Mar 2012 - Jul 2012
- Market analysis- Briefings Analysis- Intermediation between agency and client- Market Research- Elaboration of advertising campaigns above and bellow the line - Market analysis- Briefings Analysis- Intermediation between agency and client- Market Research- Elaboration of advertising campaigns above and bellow the line
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Education
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2012 - 2014
Universidade Europeia
Postgraduate Degree, Digital Marketing -
2009 - 2012
Universidade Lusófona de Humanidades e Tecnologias
Licentiate degree, Marketing, Publicidade e Relações Públicas
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