Experience

ZEUGMA

• Portugal
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Deputy Chief Executive Officer (CEO)

  • Nov 2021 - Jul 2022

  Lisbon, Portugal

• Board Member | Chief Strategy Officer (CSO) | Chief Information Officer (CIO)

  • Jun 2021 - Nov 2021

  Lisbon, Portugal Zeugma is a supplier of customized innovative industrial Solutions, namely Industrial Machinery, Equipment’s, Systems and Services, with large technological expertise in automation, process control, industrial robotics, industrial information technologies and mechanical engineering.



IAR Group

• India
• Insurance
• 1 - 100 Employee

• Management Team Member

  • Nov 2021 - Jul 2022

  Lisbon, Portugal



Glowside Management Group

• Partner

  • Oct 2020 - Jun 2021

  Lisbon, Portugal Partner responsible for the Digital Transformation and Industry 4.0 consulting practice



NOVA IMS Information Management School

• Portugal
• Higher Education
• 100 - 200 Employee

• Invited Assistant Professor

  • Sep 2014 - Jun 2019

  Lisbon Area, Portugal Subjects: Marketing Strategy and Consumer Behaviour, Data Mining (clustering analysis and predictive analytics) and CRM in Master, Post-Graduation and Graduation Programs



Business Consulting

• Colombia
• Investment Advice
• 1 - 100 Employee

• Senior Consultant

  • Jun 2010 - Aug 2014

  São Paulo Area, Brazil; Lisbon, Portugal Business strategy, organizational development and management consulting projects; these included strategic design process facilitation in the consumer goods industry, organizational network analysis and structure redesign in the publishing sector, market orientation and organizational openness assessments of a chemical industry of agricultural products, NGO startup, marketing strategy consultancy in the information technology sector, etc.



BBS Brazilian Business School

• 1 - 100 Employee

• Invited Professor

  • Aug 2012 - Feb 2014

  São Paulo Area, Brazil Subject: Marketing Strategy in MBA programs



Vivo

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Customer Relationship Management, Business Intelligence & Advanced Analytics Director

  • Nov 2002 - May 2006

  São Paulo Area, Brazil Deployment of customer modeling, customer segmentation, customer value analysis, customer lifetime management, 1to1 marketing, campaign management with targeted offering and other business analytics practices and techniques for a portfolio of 30 million customers. Creation of an Analytics Innovation Lab. Results of US$MM 215 Ebitda in 2005, additional 10% to the company´s Ebitda. Results of US$MM 310 Ebitda for the triennium 2003-05. Project management of the Data Warehouse, Data Marts and… Show more Deployment of customer modeling, customer segmentation, customer value analysis, customer lifetime management, 1to1 marketing, campaign management with targeted offering and other business analytics practices and techniques for a portfolio of 30 million customers. Creation of an Analytics Innovation Lab. Results of US$MM 215 Ebitda in 2005, additional 10% to the company´s Ebitda. Results of US$MM 310 Ebitda for the triennium 2003-05. Project management of the Data Warehouse, Data Marts and Front Office projects of the newly created joint venture. Sponsored change management and business transformation initiatives companywide facilitating the evolving of the organization into a customer centric organization, promoting processes, structures and sales compensation transformations. Headcount of 80 people. Show less



Telesp Celular (SP) & Global Telecom (PR/SC)

• CRM Director

  • Oct 2002 - Oct 2002

  Awarded the “1to1® Innovator Awards”. One of the best CRM practices in the world awarded by the Peppers & Rogers Group and SAS.

• CRM Director

  • May 2001 - Oct 2002

  São Paulo Area, Brazil Data mining and advanced analytics team setup. CRM team setup. Implementation of CRM techniques, tools, methodologies and strategy with major focus during the initial phase on the data, information and business intelligence structuring and content management dimension of the CRM initiative. Deployment of Data Mining practices. Implementation of the front office solution Siebel. CRM unification plan for the future company, Vivo. US$MM 70 of budget under management. Headcount of 40 people.



Tradecom Latam

• Finance Director

  • Oct 2000 - Apr 2001

  São Paulo Area, Brazil Tradecom was a Portugal Telecom´s company and it´s core business was B2B electronic commerce. In South America the operation was conducted and implemented in partnership with Banco Unibanco (Brazil) and Banco Galicia (Argentina).



Dun & Bradstreet Spain

• New Business Director

  • Jan 2000 - Sep 2000

  Madrid Area, Spain Information consultancy for the implementation and data maintenance of ERP, CRM and SCM softwares and information solutions for internet based businesses such as ‘market places’.

• Sales Development Manager

  • Feb 1999 - May 2000

  Madrid Area, Spain Coordination and control of the sales/commercial team of the entire Spanish market, working together with de CEO and the different sales directors. Responsible for the sales forecasts and budgets and all the company´s compensation.

• Accounts Receivable Manager

  • Jun 1998 - Sep 1999

  Madrid Area, Spain Responsible for managing and assuring the proper contacting processes with all the customers. Responsible for the implementation of Oracle Financials.



Volkswagen Autoeuropa

• Portugal
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Material Cost Controller in the Finance Department

  • Jul 1997 - May 1998

  Lisbon Area, Portugal Joint venture between Ford and VW for the production of MPV vehicles. Production material cost control and production materials mixes projections.

• Treasury Controller in the Finance Department

  • Jun 1996 - Jun 1997

  Lisbon Area, Portugal Currencies exchange operations and financial investments negotiations. Cash Flow Forecast and financial reporting to headquarters.



Banco Portugues do Atlântico

• 1 - 100 Employee

• Analyst

  • Sep 1994 - May 1996

  Lisbon Area, Portugal Customer account manager and Project & Corporate Finance and Credit Scoring projects.