Senior Digital Marketing Specialist

• Jan 2021 - Present

Digital Marketing Specialist

• Dec 2018 - Dec 2020

Develop, implement, and manage marketing campaigns that promote the products and services of a company.Develop and implement the recommendations or strategy based of campaign and business analytics.Enhance brand awareness in the digital space.Drive website traffic and acquire leads.Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.Tools:Hubspot, Zoho, Mautic, WoodpeckerHootsuite, Semrush,IZootoo, SpyFuGoogle Analytics, Google Ads, Search Console and moreExpertise:Email Marketing, Marketing Automation, Workflow Automation, B2B Marketing, Inbound and Outbound Campaign, LinkedIn Marketing, Google Search and Display Campaign, SEM, SEO (On/Off Page), Social Media Marketing, Communication, Performance Marketing, Collaboration, Leadership, Demand Generation, Digital Reputation Management. Show less

SEO &Digital Marketing Executive

• Jun 2016 - Nov 2018

• Creating and optimizing Google Adwords and Bing Ads campaigns • Experience in implementing email marketing and social media campaigns • Handling Adwords campaign for company & optimized PPC & display campaigns • Reporting based on existing paid marketing campaigns • Analyzing PPC campaign Performance from Google analytics tool & generating desired leads to the company • Developing SEO strategies based on knowledge of company objectives and market trends • Keyword research using Keyword Planner, SemRush and other tools to improve ranking, traffic • Execution of Search Engine Optimization techniques • Increasing website traffic by Improving off-page methods • Analyzing competitor sites, backlines and understanding their organic search appearance. • Generating leads for the website through organic search • Web Traffic Analysis using Google Analytics & Google Webmaster tool • Developed relationships with Guest bloggers by inviting them through social media • Coordinating with the technical writers in order to execute the content marketing strategies • Creation and execution of email marketing campaigns through MailChimp and Sendy • Devised email strategies, including segmenting strategies, automated email responders, reminder emails • Analyzing the best time and day to send the emails to get good open rate and clicks • Reporting based on existing email campaigns • Developing App marketing strategies • Creating Adwords universal app campaigns Tools: Google Keyword Planner, Google Analytics, Search Console SEO Site Checkup, Alexa, Site Analyzer, Website Penalty Indicator MailChimp, Sendy, SpyFu, SEOprofiler, GT Metrix, Google Adwords, Google AMP Technology, Lead Feeder,Google Keyword Planner, Uber Suggest. Expertise: SEO (On page/Off Page), Email Marketing, Mobile Optimization AMP Technology, Competitive Analysis, Market Research & Analysis, Keyword Research and Optimizing,Landing page Optimization. Show less

Web Research Executive

• Jul 2015 - Jun 2016

Lead Generation Lead Management Lead Qualification Lead Generation Lead Management Lead Qualification

Tele Caller

• Apr 2015 - Jun 2015

Off Shore Tele Caller Off Shore Tele Caller

Software Trainee

• Dec 2014 - Mar 2015

Tele Caller

• Jul 2014 - Nov 2014

Management Trainee

• May 2014 - Jul 2014