Goitumetswe Pitso
Marketing and Communications Assistant at UD Trucks Southern Africa- Claim this Profile
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Experience
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UD Trucks Southern Africa
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South Africa
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing and Communications Assistant
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Sep 2023 - Present
South Africa • Assisted with the development and execution of comprehensive, integrated B2B demand generation campaigns • Conducted market research to identify trends, competitors, and potential opportunities. and analysed data and presented findings to support marketing strategies • Hosted a successful Annual Corporate Golf Day, for customers and successfully oversaw a budget of R300 000 • Worked in partnership with the Marketing Manager and creative team to develop creative briefs and guide… Show more • Assisted with the development and execution of comprehensive, integrated B2B demand generation campaigns • Conducted market research to identify trends, competitors, and potential opportunities. and analysed data and presented findings to support marketing strategies • Hosted a successful Annual Corporate Golf Day, for customers and successfully oversaw a budget of R300 000 • Worked in partnership with the Marketing Manager and creative team to develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, website, and video assets. • Leveraged Google Analytics and other tools to monitor and analyze website performance and review tracking metrics to optimize search engine ranking. Show less
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Lafarge South Africa
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South Africa
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Construction
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100 - 200 Employee
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Marketing Professional
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Feb 2021 - Mar 2023
Johannesburg Metropolitan Area • Provided administrative support and filled in on essential tasks for the Marketing Manager in addition to providing support to the Commercial department. • Coordinated product launches, which included creating press kits, branding visibility during the event, and facilitating the event with the event coordinator. • Coordinated events, trade shows, and conferences to enhance brand visibility and generate leads. • Launched a successful cement brand (Durabuild Plus) which contributed… Show more • Provided administrative support and filled in on essential tasks for the Marketing Manager in addition to providing support to the Commercial department. • Coordinated product launches, which included creating press kits, branding visibility during the event, and facilitating the event with the event coordinator. • Coordinated events, trade shows, and conferences to enhance brand visibility and generate leads. • Launched a successful cement brand (Durabuild Plus) which contributed to 7% of monthly overall cement volumes/sales and EcoPact, which is a ready mix product and that was responsible for 15% of overall ready mix volumes. • Assisted in the development and implementation of communication plans to enhance internal and external communications Show less
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Co-Founder
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Oct 2017 - Feb 2021
South Africa • Managed business finances, keeping operations on sound financial footing with careful supervision. • Developed creative ideas to position the organisation as an industry leader. • Completed marketing and operations setup, determining brand persona and establishing workspace. • Participated in industry organisations, conferences, and trade shows to promote Orgo services • Mitigated legislation impact on business activities with lobbying and compliance efforts.
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DMM - Digital Marketing Management
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Israel
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Advertising Services
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1 - 100 Employee
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Intern
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Feb 2017 - Apr 2017
Johannesburg Area, South Africa • Managed social media accounts, creating and curating content for various platforms. • Collaborated with cross-functional teams to ensure brand consistency across digital channels. • Monitored social media channels and aided in responding to inquiries and comments. • Conducted market research to identify industry trends and competitor strategies • Generated marketing campaign recaps and reports for senior marketing team.
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Education
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Wits Business School
Master of Management in Strategic Marketing, Strategic Marketing -
IMM Graduate School
BPhill Honours, Marketing -
IMM Graduate School
Bachelor’s Degree, Marketing/Marketing Management, General -
Marketing Association of South Africa
Associate Marketer (AMSA), Marketing