Experience

STIHL East Africa Ltd

• Kenya
• Machinery Manufacturing
• 1 - 100 Employee

• Regional Relationship Manager

  • Mar 2022 - Present

  * Building up distribution network and sales pipeline across Kenya * Business Development strategy and implementation * Planning and implementation of sales promotions, and exhibition * Achieving monthly and annual *Market intelligence * Building up distribution network and sales pipeline across Kenya * Business Development strategy and implementation * Planning and implementation of sales promotions, and exhibition * Achieving monthly and annual *Market intelligence



Keroche Breweries Limited

• Kenya
• Food and Beverage Services
• 100 - 200 Employee

• Area Sales Manager

  • Jan 2020 - Nov 2021

  • Ensuring monthly and daily sales volumes target are achieved, by managing the activities of the secondary sales force in the territory. • Ensuring all account receivables are collected at the agreed time • Ensure availability of the product across range as per the set channels of trade, establishing and maintaining relationships with distributors and small tier supermarket line managers to ensure primary sales target achievement • Ensuring proper execution and merchandising in small tier supermarket outlets • Tasked with managing product safety i.e damages • Maintaining good relationships between primary customers and the company by being always available to solve any complaints • Managing sales team personnel i.e. coaching, supervising , and allocating areas to the sales representatives, ensuring they perform their duties as required • Achieving agreed business objectives/KPI’s for the territory (Top line, sell out ,focus brands and NPD listing • Managing the territory’s route to market • Keeping up to date with products and competitors, lead market intelligence gathering and competitor activity monitoring in order to develop market insight • Using pareto principle to ensure top accounts giving 80% of the business are not lost but growing gradually



Fresh Del Monte

• United States
• Food and Beverage Services
• 700 & Above Employee

• Regional Sales Incharge

  • Nov 2016 - Dec 2019

  • Achieving sales volumes objectives as per the set targets by achieving value based "win win" relationships with distributors • Management of account receivables • Ensuring all account receivables are collected at the agreed time and that all distributors operate within approved limits • Ensuring Del Monte range of products are available in the defined priority channels of trade • Deploy and Manage trade point of sale assets and materials and manage them optimally to position Del Monte competitively in the trade • Leading in executing perfect picture of success • Monthly territory sales performance presentation to the management • Managing merchandising sales team within the region • Gathering competitor and market intelligence ACHIEVEMENTS  I increased the sales by 10-15 percent by recruiting new customers, organizing and tracking the floor stocks regularly, negotiating for shelf spaces, closely monitoring activities of my sales merchandisers and building good relationships with line managers  Managed to recover lost assets and ensured their proper use  Grew my primary customers top line by ensuring their month to month growth vs the PY  NPD and introduction of Kiddy juices, Del monte water and Slim cans in my territory  Steered the regions business by uniting the team under a shared vision and knowing what motivates each member



Coca-Cola Beverages Africa

• Food and Beverage Services
• 700 & Above Employee

• Account Developer

  • Jun 2015 - Oct 2016

  • Keeping contact with existing customers in person and by phone so as to build and maintain rapport, always following the 7 steps of structured call to ensure products availability or Order generation • Meeting sales targets by Identifying new markets and business opportunities, focusing on increasing the sales and supervising the sales process by follow up on orders & deliveries and also route riding • Automation and maintaining customer data trough EDS • Tracking and minimizing competition through purification • Activation i.e. merchandising, creating PBS and maintaining PICOS so as to ensure product visibility- l worked closely with other GT, key accounts and mass market representatives during MITs, home seeding and market storming thus sharing and learning new ideas • Ensuring excellent market RED (Right Execution Daily) score and numeric distribution- above 80% • Giving feedback on sales trends to the sales office and handling customer complaints • Taking care of the company’s assets and ensuring their proper use so as to maximize on their utilization • Managing safety and product performance through (First In First Out) FIFO • Ensuring smooth running of small scale distributors/Stockists within the territory ACHIEVEMENTS  Grew my SSD customer into KD  Managed to recover lost company coolers and ensured their proper use  NPD,i.e Introduction of 200ml coke (Mwala), Monster energy drink, Novida and minute maid pulpy in my area  Ensured above average numeric distribution