G.O. Burton
Head of Global Business and Revenue at PlayHybrid- Claim this Profile
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Bio
Experience
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Playhybrid
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Canada
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Entertainment Providers
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1 - 100 Employee
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Head of Global Business and Revenue
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Aug 2019 - 4 years 5 months
El Segundo, California www.playhybrid.com
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Ateliere Creative Technologies
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United States
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Entertainment Providers
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1 - 100 Employee
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Senior Vice President - Global Business Development & Distribution
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Oct 2015 - Feb 2019
Greater Los Angeles Area Helped drive global sales and business development revenue opportunities
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SVP, Global Business & Partnerships
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Jul 2013 - Jun 2015
Beverly Hills, california Responsible for growing revenue domestically and globally for our educational mobile apps, hardware products, and online software. Territories include but not limited to North America, Asia, African Nations, Europe, and Latin America Source OEM manufacturers for our CNK tablet and accessories Help user acquisitions grow via other OEM partners, mobile app publishers, and influencer networks. www.cnkdigital.com
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Advisory Board Member
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Dec 2012 - Jul 2013
Beverly Hills, California MyBlueEarth LLC. partners with corporations to help educate consumers globally on how to utilize simple tools and behavioral patterns to help make a positive global ecological impact.
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Strategy and Business Operations
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Jan 2010 - Aug 2012
Malibu, California Performed market research on MMOG's, Virtual Goods Markets, Microtransaction systems, and Mobile Gaming platforms for the advisory board. Leveraged and targeted networking relationships at fortune 500 companies to generate sales for Venture Capital. Developed strategic sales plan targeting media agencies to expand digital, broadcast, and mobile advertising initiatives. Aligned strategic digital partnerships with Ad networks (mobile "tablets," online), VW architects, and animators.
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Ripe Digital Entertainment
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Entertainment
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1 - 100 Employee
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Vice President, Client Services & Advertising Operations
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Mar 2005 - Aug 2009
Los Angeles, Ca & Manhattan, NYC As Vice President of Client Services and Advertising Operations, responsibilities included managing multi-faceted advertising solutions: product integration, connective advertising, broadband rich media, and reporting for advertising clients. Built advertising operations in New York City to manage online traffic, track and optimize campaigns across our ad networks, including web portals, mobile apps, and VOD channels. Accomplishments: Developed strategic reporting relationships with 3rd… Show more As Vice President of Client Services and Advertising Operations, responsibilities included managing multi-faceted advertising solutions: product integration, connective advertising, broadband rich media, and reporting for advertising clients. Built advertising operations in New York City to manage online traffic, track and optimize campaigns across our ad networks, including web portals, mobile apps, and VOD channels. Accomplishments: Developed strategic reporting relationships with 3rd party vendors, including Rentrak (VOD), Doubleclick (Online), and Mobile (Vibes & Dynamic Logic) Managed online optimization teams to analyze CPA, CPC, and CPM for our advertising clients. Accomplished a 72% recommitment rate amongst our top tier clients (some including but not limited to Proctor & Gamble, Dodge, and Boost Mobile) Generated a per quarter up-sell percentage of 24% Show less
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Education
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Loyola Marymount University
MFA -
University of San Diego
BA, Business Administration