Experience

SIL Food India Private Limited

• India
• Food and Beverage Services
• 1 - 100 Employee

• Business Head

  • Sep 2022 - Present

  Mumbai, Maharashtra, India Nurturing and nourishing SIL to bring joy to many more hearts of, well, Indians, first! Growing this 70 year old brand that has been a pioneer in several categories of packaged foods across Indian, Pan-Asian and Western cuisines.



Emami Ltd

• Consumer Goods
• 700 & Above Employee

• Country Manager

  • Nov 2020 - Jul 2022

  India Business Head with P&L responsibility for key markets in the South Asia cluster. Business verticals: Consumer Care Division (CCD) and Health Care Division (HCD). Streamlining business processes encompassing sales & distribution and supply chain; defining the marketing playbook; developing human capital across sales, marketing, finance and SCM functions. Leading the liaison with the pharmaceutical and drug authority for market-readiness (HCD) of introducing healthcare… Show more Business Head with P&L responsibility for key markets in the South Asia cluster. Business verticals: Consumer Care Division (CCD) and Health Care Division (HCD). Streamlining business processes encompassing sales & distribution and supply chain; defining the marketing playbook; developing human capital across sales, marketing, finance and SCM functions. Leading the liaison with the pharmaceutical and drug authority for market-readiness (HCD) of introducing healthcare products. Strategic deals for subsidiary formation, localized manufacturing and appointment of fresh importer partner. Show less



Cremica Food Industries Limited

• India
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Head - South India

  • Jan 2015 - Mar 2020

  Bengaluru Area, India Brand: Mrs Bector's Cremica. Scaled up the business in South along the GT, MT, E-Commerce and HoReCa (Food Services) verticals. Developed the culinary (chefs) teams too! Deccan Cremicans had won the Best Branch Award during this journey!



SC Johnson PPL

• Country Head - Bangladesh

  • Jan 2014 - Dec 2014

  Dhaka, Bangladesh Spearheading transformation to a subsidiary ops with a brownfield/greenfield manufacturing investment. Led brand campaigns for the pest control and air freshener categories. Ramp-up of distribution infra and ops.

• Regional Manager - East India

  • Apr 2011 - Dec 2013

  Kolkata, West Bengal, India Region East recast in the first year itself, being the highest growing branch. Innovated in distribution infra & ops, processes and people leadership. Driven distribution enrichment, category building, localised marketing initiatives, channel management and sales excellence practices.



Britannia Industries Limited

• India
• Manufacturing
• 700 & Above Employee

• Regional Manager - South India

  • Jul 2009 - Mar 2011

  Chennai, Tamil Nadu, India A flourish for the Britannia dairy business centered on building a cohesive team for the diverse market of South (TN-AP-KAR-KL). All-India growth leader in the SBU.



Vega Foods Ltd

• Singapore
• Manufacturing
• 1 - 100 Employee

• Country Manager

  • Jul 2008 - Apr 2009

  Cotonou, Littoral, Benin Leading the business across 25 packaged foods category under 7 brands in the Benin cluster countries. Reporting to Vega Food Ltd, corporate office at Singapore.

• Regional Manager - North India

  • Dec 2005 - Jun 2008

  Delhi, India Electrified the Dairy portfolio in north - resulting in becoming the #1 branch and achieving the INR 100 cr mark sustainably. Played pivotal role in the establishing the Fresh Dairy (dahi/yogurt) categories and in developing cold chain infrastructure. Britannia had a JV with Fonterra (New Zealand). Expanded the Dairy Foods, Fresh Dairy (dahi/yogurt) categories and launched two Beverages brands.



Perfetti Van Melle

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Sales Manager

  • Apr 2005 - Nov 2005

  Kolkata Enjoyed the lush and vibrant North-East combing for towns in all corners for ramping up distribution. First foray into interior Nagaland, Arunachal Pradesh and Manipur.

• Area Sales Manager

  • Aug 2001 - Mar 2005

  Kolkata, West Bengal, India Swift scaling up of the North Bengal (+ Sikkim, Bhutan) business. Had a great time expanding the markets for Perfetti in the eastern Himalayas as much as handling the militant distributors' unions!



Onida (Mirc Electronics Ltd)

• Marketing Executive

  • Sep 2000 - Jul 2001

  Delhi, India Executed the launch of Onida Hydroshakti, a new sub-brand in the washing machines range.

• Sales Executive

  • Apr 1999 - Aug 2000

  Mumbai, Maharashtra, India Managed sales & distribution and key accounts in Mumbai, Navi Mumbai, Thane and Raigad.



Cadbury Schweppes India

• Sales & Distribution, Project Lead

  • Apr 1998 - Jul 1998

  Kolkata Live Projects: executed two campaigns - "Crush - The Movie Promotion" and the "Crown Cap Campaign". S&D Project: Route Sales Executive in Carbonated Soft-Drinks & Beverages retail distribution (FOBO) in Kolkata metro.