Experience

Ergobaby

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Director, Marketing

  • May 2022 - Present



Colgate-Palmolive

• United States
• Manufacturing
• 700 & Above Employee

• Associate Director, Strategic Growth Projects

  • Jan 2021 - Apr 2022

  Led internal strategic projects to drive long term growth for the $1B+ Oral Care category.• Strategic Planning: evaluated launch potential & led cross functional team to execute bringing a global brand to NA including refining positioning, price point, formula and packaging recommendation • White Space Innovation: crafted insights based bundle recommendation including final concept, formula, pricing, design & packaging to meet unmet needs of Gen Z

• Home Care Innovation Lead

  • Dec 2018 - Jan 2021

  Responsible for developing, prioritizing & delivering innovation strategy across 3 core categories to drive growth for $1B business.• Innovation Pipeline: Led direct reports and cross functional team with agile & design thinking methodologies to develop multi-year pipelines across all three innovation horizons. • Executed & coached team through several product launches: developed learning plans, wrote concepts, and partnered with R&D and Insights to ensure product/concept fit. Created pricing, volumetric, and financial models. Designed UX and sourcing strategy. • Oversaw eCommerce innovation strategy and rapid innovation model for pipeline of potential new forms/formats and packaging. • Brand Repositioning: developed rebranding and repositioning strategy for a legacy brand, including future product pipeline, to appeal to a new audience. • Packaging & Logo Redesign: partnered with global marketing and design team to lead Palmolive packaging & logo redesign that rolled out globally

• Marketing Manager, Equity, North America Professional Oral Care

  • Jul 2016 - Dec 2018

  Responsible for driving brand equity for the toothpaste and mouthwash businesses among dental professionals, managing a team of Associates, external consultants and agency partners.• Strategic Planning and B2B Advertising: Developed and executed omni-channel business to business marketing and communication for Colgate’s flagship brands, new product launches & strategic initiatives to increase affinity and engagement among dental professionals and their patients, leading to #1 brand recommendation • Digital Communication: Oversaw all aspects of professional digital initiatives including search, e-mail and database strategy, advanced targeting, new platform development, CRM and new business model exploration• Go to Market Strategy: Led go to market launch planning for largest re-launch of flagship brand in 20 years. Omni-channel launch plan included new digital engagement tools (AR, VR & HoloLens), convention exhibit planning, Facebook community influencer engagement and targeted direct mail.

• Brand Manager-Senior Brand Manager, Oral Care

  • Jan 2014 - Jun 2016

  P&L responsibility for core $300MM business, developed and implemented brand strategy. Led team of associate & assistant brand managers to deliver commercial growth and modern marketing initiatives while achieving share and profit targets despite flat categories and limited budgets. • Portfolio optimization: Directed cross-functional team in full portfolio relaunch which generated over $2MM in annual savings; multi- year initiative encompassed supply chain alignment, packaging development, pricing strategy, retail sell-in and execution and all marketing materials • Brand Strategy: Developed and executed multi-year strategy for Kids toothpaste business encompassing innovation pipeline, new product development, licensing opportunities, pricing and portfolio optimization • Strategic planning: Helped drive 5P excellence for core businesses, including three year pricing strategy to deliver volume, margin and profit growth in a slow growth category• CSR: Led annual strategic planning along with development of new mobile application and integrated marketing campaign for the company’s Bright Smiles Bright Futures program

• Associate Brand Manager, Oral Care

  • Aug 2012 - Dec 2013

  •Led go-to-market efforts for Colgate’s US entry into the mouthwash category including competitive war-gaming, pricing/promotional strategy, trade marketing, graphics and innovation pipeline. •Developed multi-year sampling strategy to drive trial and led large-scale PR launch event in Times Square

• Assistant Brand Manager, Global Marketing Development Program

  • Sep 2011 - Aug 2012

  Global Marketing Development Rotational Program- CDO: Walmart Sales (Rogers, AR)- US Marketing: Softsoap Liquid Hand Soap- Global Marketing: Toothpaste



Colgate-Palmolive

• United States
• Manufacturing
• 700 & Above Employee

• Global Marketing Development Program MBA Summer Intern (Colgate Wisp)

  • Jun 2010 - Aug 2010

  Developed college sampling strategy to reach new targets as well as go-to-market materials for new line extension; additionally was responsible for key KPI tracking and analytics Developed college sampling strategy to reach new targets as well as go-to-market materials for new line extension; additionally was responsible for key KPI tracking and analytics



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Analyst-Associate Client Manager (Revlon)

  • 2006 - 2009

  • Proposed, managed, and executed analyses to address key business questions for the $2 billion-cosmetics category, ensuring that project timelines, budget constraints, and client expectations were met• Developed, organized and led trainings for Managers of all levels on data analysis and Nielsen systems

• Associate Analyst (Kraft)

  • 2005 - 2006

  Supported research projects including instrument design, statistical analysis, research interpretation, and presentation activities to address client business issues