Experience

American Forest Foundation

• United States
• Environmental Services
• 1 - 100 Employee

• Chief Marketing and Communications Officer

  • Jan 2022 - Present

  Leads all aspects of the American Forest Foundation’s national marketing, strategic communications, external relations and brand strategy, driving measurable growth and return on investment.

• Vice President of Communications

  • Aug 2020 - Dec 2021

  Spearheaded communications for the American Forest Foundation, positioning an emerging and compelling brand story that emphasizes conservation impact. Re-imagined the organization’s mission statement, visual and content direction, and website. Provided marketing leadership for a unique and expanding natural climate solution that sits at the intersection of conservation, business and policy. Drove engagement across a broad coalition of conservation partners, corporations, policymakers and family forest owners to address climate change and achieve vital social, economic and environmental outcomes. Show less



Chief

• United States
• Think Tanks
• 700 & Above Employee

• Founding Member

  • Jun 2021 - Present

  Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down. Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.



National Geographic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Vice President, Marketing and Engagement

  • Aug 2016 - Dec 2019

  Directed communications, marketing, and global outreach for Society’s science, conservation and education divisions, museum exhibits, as well as hundreds of live events and public experiences. Cultivated partnerships with Google Education, Kennedy Center and Chautauqua Institute. Worked with my colleagues to catalyze widespread understanding, engagement and support for National Geographic's mission. Directed communications, marketing, and global outreach for Society’s science, conservation and education divisions, museum exhibits, as well as hundreds of live events and public experiences. Cultivated partnerships with Google Education, Kennedy Center and Chautauqua Institute. Worked with my colleagues to catalyze widespread understanding, engagement and support for National Geographic's mission.



National Geographic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Director of Engagement, Science and Exploration

  • 2014 - 2016

  Formulated the global outreach strategy for National Geographic’s Science and Exploration Division. Drove efforts in communications, marketing, events, education, social media, media relations, and agency partnerships. Pitched the concept, led the strategy, and enlisted stakeholders for lead sponsorship role at The IUCN World Conservation Congress.

• Director of Outreach

  • 2012 - 2014

  Established an outreach structure comprised of media relations, external communications, partnerships, and engagement teams (in-house and agency teams) for both National Geographic’s Explorers and Grantees and National Geographic’s scientific projects. Secured substantive pieces in The Economist, AP, Reuters, CNN, BBC, and the New York Times.

• Manager of Communication, Genographic Project

  • 2007 - 2012

  Acted as the communication point person to a global consortium of 11 regional centers. Directed outreach for a global, award-winning documentary and served as publicist for three books.

• Communication Specialist, Genographic Project

  • 2006 - 2007

  Raised the international profile of a large-scale and first-of-its-kind DNA project that inspired public participation from more than 130 countries.



Witeck-Combs Communications

• Communications and Marketing Strategist

  • 2004 - 2006

  Managed media for Christopher and Dana Reeve, securing placements and interviews with Oprah, Good Morning America, Larry King, Reader’s Digest, and Parade Magazine. Directed media at Wye River Human Rights Conference for The Aspen Institute and wrote a marketing plan for a telecommunications client’s disability outreach efforts. Managed media for Christopher and Dana Reeve, securing placements and interviews with Oprah, Good Morning America, Larry King, Reader’s Digest, and Parade Magazine. Directed media at Wye River Human Rights Conference for The Aspen Institute and wrote a marketing plan for a telecommunications client’s disability outreach efforts.



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Affairs Coordinator

  • 2002 - 2003

  Released daily client reports on the industry’s competitive political environment. Wrote editorial features and crisis communications plans for multinational clients. Released daily client reports on the industry’s competitive political environment. Wrote editorial features and crisis communications plans for multinational clients.