Experience

Lexer

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• GM Product

  • Jun 2021 - Present

  Helping the founders scale up the best Customer Data Platform/CDP for retail in the market. Doing this across Product, Technology, Data and Solutions. Helping the founders scale up the best Customer Data Platform/CDP for retail in the market. Doing this across Product, Technology, Data and Solutions.



MYOB

• Australia
• Software Development
• 700 & Above Employee

• Head of Digital Experience and Platforms

  • Sep 2018 - Dec 2020

  This role is focused on leading the strategy and delivery for myob.com, ecommerce, data and back end systems to support sales, marketing and customer support outcomes. Leading cross-functional teams of product managers, designers and technology delivery. Working with all areas of the organisation to deliver a consistent and quality digital experience for new and existing customers. Considering the end to end customer experience beyond the first interaction.

• Head of Online

  • Oct 2015 - Aug 2018

  Led teams to deliver SME sales and leads through digital, managing myob.com, digital marketing and digital analytics. Reporting into the GM of Marketing. Mainly focused on SME as MYOB grew its direct channel and ran a programme to uplift its digital capability. Creating consistent digital customer experiences and the tools to make these simpler.



Sportsbet

• Australia
• IT Services and IT Consulting
• 700 & Above Employee

• Head of Online Acquisitions

  • May 2011 - Sep 2015

  Built and led up a multi-disciplined team of digital marketers and marketing technology people responsible for acquiring new users through digital. With P&L accountability and a clear focus on delivering results in a competitive environment. Focused on creating innovative and engaging digital marketing campaigns with focus on effective use of data, digital analytics, marketing technology and developing in-house expertise to create business value and enhance the digital customer experience. Built and led up a multi-disciplined team of digital marketers and marketing technology people responsible for acquiring new users through digital. With P&L accountability and a clear focus on delivering results in a competitive environment. Focused on creating innovative and engaging digital marketing campaigns with focus on effective use of data, digital analytics, marketing technology and developing in-house expertise to create business value and enhance the digital customer experience.



bwin

• Austria
• Gambling Facilities and Casinos
• 300 - 400 Employee

• Head of SEO/SEM

  • Feb 2009 - Jun 2010

  Headed an international team of SEO and Paid Search (PPC) marketers for PartyGaming brands globally.

• Project Manager - SEO/SEM

  • Oct 2007 - Feb 2009

• Senior Business Analyst

  • Oct 2005 - Oct 2007

  Senior online marketing analyst accountable for ROI analysis of commercial deals and campaigns, online marketing channel performance, conversion optimisation. Managed the refer a friend stream.



Elexon

• United Kingdom
• Utilities
• 100 - 200 Employee

• Business Consultant

  • May 2003 - 2005

  Consulted to members of the UK's Electricity Trading Arrangements. Including electricity companies and distributors.

• Business Analyst

  • Jun 2001 - May 2003

  Worked with members of the UK's Electricity Trading Arrangements (ETA) to identify and resolve issues, develop improvements to business processes and evolve ETA.



Lamnalco

• Sharjah, United Arab Emirates

• Marketing and Onshore Services Manager

  • Oct 1997 - Jul 2000

  Business development and sales of logistics and Supply Chain support in the Oil and Gas industry. Including oil spill response and management of the Petroleum Association of Japan's oil response equipment stockpile. Part of the response to a 10,000 tonne spill and lead a three month clean up programme. Business development and sales of logistics and Supply Chain support in the Oil and Gas industry. Including oil spill response and management of the Petroleum Association of Japan's oil response equipment stockpile. Part of the response to a 10,000 tonne spill and lead a three month clean up programme.