Experience

Bunch Group

• Australia
• Professional Services
• 1 - 100 Employee

• Managing Director

  • May 2022 - Present

• Client Strategy Director

  • Jan 2019 - May 2022

  We are a passionate bunch of Communications experts who help businesses engage their people: employees, customers, suppliers and more. Everything we do centers on designing and delivering a smarter, more impactful and more connected communications approach to help our clients achieve a positive commercial outcome. From impactful events & experiences through to establishing highly effective communications operating model. We are Bunch.



Carlton & United Breweries

• Australia
• Manufacturing
• 700 & Above Employee

• Head of Commercial Planning Manager, APAC South

  • Jul 2016 - Nov 2018

  Partner with the business to manage & facilitate the commercial processes annually & monthly, across planning, execution and reviews, for Australia, India & Vietnam. Coach & support adherence to agreed roles & responsibilities, key rhythms & forums and utilisation of tools & metrics. Drive continuous improvement in ways of working through regular pulse checks & feedback loops with stakeholders across Marketing, Innovation, Sales, Supply, Finance & Insights . Set clear expectations for key inputs, outputs & deadlines and enable leaders to hold their teams accountable. Show less

• Process Design Lead - Commercial Planning

  • Sep 2015 - Jul 2016

  Design, build & embed a ‘stage and gate’ (Project Management) system within CUB’s Commercial Model' across 200+ users to synchronise with other key processes: Annual Planning and Cycle PlanningContribute to other work streams on the Commercial Planning Design TeamKey Achievements: Designed, built and embedded Project Management with key internal stakeholders for allcommercial projects: New Product Development, Activity, Pricing, Advertising and Events Worked with external agency to deliver system solution that now houses and monitors all commercial projects across Sales & Marketing enabling full visibility of project development and targeted stakeholder engagement for hundreds of projects and over 200 users. . Delivered series of Briefings and ongoing support forums to embed Project Management Show less

• Planning & Capability Manager

  • Sep 2012 - Aug 2015

   Develop Portfolio Strategy to address ‘unbalanced portfolio performance’ Design and manage planning rhythms across Marketing  Design and embed the Marketing Capability PlanKey Achievements: Built CUB’s Portfolio Strategy in collaboration with colleagues from Global category team which led to fundamental changes in brand investment choices and an aggressiveInnovation agenda, resulting in significant improvements to share, revenue and price realisation. This Portfolio Strategy was recognised globally within SAB Miller by winning the Mercatus ‘Gold Award’ in 2016 Designed and delivered major capability events for CUB Marketing, including several multi-day Learning Events, overhauled Marketing’s approach to capability investment withestablishment of training suite for Marketing, including Project Management, PackagingDesign, POS Optimisation, Brand Growth, Future of Marketing, linked to role competencies and personal development plans across Marketing Show less

• Category Development Manager

  • Oct 2011 - Aug 2012

  Drive category based thinking across CUB Sales and Marketing, leading team of category experts. Key Achievements: Designed and delivered new Category Strategy for CUB Designed and delivered new Merchandising Standards for Sales



Kraft Foods Australia

• Commercial Alliances Manager

  • Aug 2009 - Dec 2010

  * Increase revenue from brand licenses and contribute equity to Masterbrands * Identify & secure sponsorship properties to improve brand equity * Manage & develop 3rd party commercial alliance relationships * Increase revenue from brand licenses and contribute equity to Masterbrands * Identify & secure sponsorship properties to improve brand equity * Manage & develop 3rd party commercial alliance relationships



Cadbury, ANZ

• Strategy Manager

  • Jan 2007 - Jul 2009

  Developed & governed business strategy with Board and led specific strategic projects

• Insights, Group Manager

  • May 2004 - Dec 2006

  * Create actionable insights into consumers, shoppers, customer & competitors* Improve business capability by embedding insightful decision making & process into the business* Develop & lead a team of high calibre research experts



Cadbury Foods China

• General Manager, Sales, Greater China

  • Sep 2001 - May 2004

  * Grow sales & manage trade investment across China, Hong Kong & Taiwan * Manage relationships with key accounts & wholesalers * Develop & embed selling processes across Greater China * Lead sales team of over 300 personnel * Develop selling capability across Sales team * Lead the business as part of the MD’s leadership team * Grow sales & manage trade investment across China, Hong Kong & Taiwan * Manage relationships with key accounts & wholesalers * Develop & embed selling processes across Greater China * Lead sales team of over 300 personnel * Develop selling capability across Sales team * Lead the business as part of the MD’s leadership team



Cadbury Schweppes, ANZ

• National Business Manager, Coles Myer

  • Mar 1998 - Sep 2001

  * Drive increased sales and market share with Coles Myer * Manage trade invest levels to deliver margin targets * Lead & develop national account team * Collaborate across functions to deliver customer service goals * Drive increased sales and market share with Coles Myer * Manage trade invest levels to deliver margin targets * Lead & develop national account team * Collaborate across functions to deliver customer service goals



Cadbury plc.

• National Account Manager, UK

  • Dec 1996 - Mar 1998

  * Drive increased sales in non-traditional channels * Manage trade invest * Lead & develop merchandising team * Drive increased sales in non-traditional channels * Manage trade invest * Lead & develop merchandising team



Cadbury Schweppes, ANZ

• National Logistics Manager

  • Jan 1992 - Nov 1996

   Oversee national production planning across 5 manufacturing sites * Work with sales & marketing to achieve customer service delivery targets * Manage inventory working capital within targets * Work closely with site Operations Managers to improve manufacturing planning * Lead & develop national logistics team  Oversee national production planning across 5 manufacturing sites * Work with sales & marketing to achieve customer service delivery targets * Manage inventory working capital within targets * Work closely with site Operations Managers to improve manufacturing planning * Lead & develop national logistics team