Glorianne Mifsud
Group Marketing Manager at MacMed Ltd- Claim this Profile
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Bio
Theocharis Koutianoudis FCMA, CGMA
It has been a great pleasure to cooperate with Glorianne at GlaxoSmithKline Consumer Healthcare. She is a person that has deep knowledge of the Maltese and Cypriot markets for which she was responsible. Because of the limited resources, Glorianne was covering all commercial aspects of the business with success, ie Marketing, Sales and Commercial execution. She has high level of commitment to get always the job done at top quality level, under any adverse circumstances or tough deadlines. I recommend Glorianne without reservation and I am confident that she will prove to be a valuable addition to your organization.
David Brockdorff
Glorianne is a highly motivated, organised and competent professional, skilled in brand management and marketing. She complements this with an ability to get along well with people, be it colleagues or suppliers and we enjoyed dealing with her over her many long and successful years whilst she was at GSK.
Theocharis Koutianoudis FCMA, CGMA
It has been a great pleasure to cooperate with Glorianne at GlaxoSmithKline Consumer Healthcare. She is a person that has deep knowledge of the Maltese and Cypriot markets for which she was responsible. Because of the limited resources, Glorianne was covering all commercial aspects of the business with success, ie Marketing, Sales and Commercial execution. She has high level of commitment to get always the job done at top quality level, under any adverse circumstances or tough deadlines. I recommend Glorianne without reservation and I am confident that she will prove to be a valuable addition to your organization.
David Brockdorff
Glorianne is a highly motivated, organised and competent professional, skilled in brand management and marketing. She complements this with an ability to get along well with people, be it colleagues or suppliers and we enjoyed dealing with her over her many long and successful years whilst she was at GSK.
Theocharis Koutianoudis FCMA, CGMA
It has been a great pleasure to cooperate with Glorianne at GlaxoSmithKline Consumer Healthcare. She is a person that has deep knowledge of the Maltese and Cypriot markets for which she was responsible. Because of the limited resources, Glorianne was covering all commercial aspects of the business with success, ie Marketing, Sales and Commercial execution. She has high level of commitment to get always the job done at top quality level, under any adverse circumstances or tough deadlines. I recommend Glorianne without reservation and I am confident that she will prove to be a valuable addition to your organization.
David Brockdorff
Glorianne is a highly motivated, organised and competent professional, skilled in brand management and marketing. She complements this with an ability to get along well with people, be it colleagues or suppliers and we enjoyed dealing with her over her many long and successful years whilst she was at GSK.
Theocharis Koutianoudis FCMA, CGMA
It has been a great pleasure to cooperate with Glorianne at GlaxoSmithKline Consumer Healthcare. She is a person that has deep knowledge of the Maltese and Cypriot markets for which she was responsible. Because of the limited resources, Glorianne was covering all commercial aspects of the business with success, ie Marketing, Sales and Commercial execution. She has high level of commitment to get always the job done at top quality level, under any adverse circumstances or tough deadlines. I recommend Glorianne without reservation and I am confident that she will prove to be a valuable addition to your organization.
David Brockdorff
Glorianne is a highly motivated, organised and competent professional, skilled in brand management and marketing. She complements this with an ability to get along well with people, be it colleagues or suppliers and we enjoyed dealing with her over her many long and successful years whilst she was at GSK.
Experience
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MacMed Ltd
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Malta
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Wholesale Building Materials
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1 - 100 Employee
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Group Marketing Manager
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Jul 2021 - Present
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Med Projects
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Manager
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Jul 2021 - Present
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GSK
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United Kingdom
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Pharmaceutical Manufacturing
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700 & Above Employee
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Brand Manager - Cyprus and Malta
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Apr 2013 - Jun 2021
Management of a number of brands, including new product launches; from planning to execution Sales and profit forecastingManagement of the advertising and promotional budget Lead extended (third party) brand teams Work with local and global creative and media agencies to deliver campaigns targeted at both Health Care Professionals and consumersSetting and monitoring of KPIs
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Brand Manager
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Apr 2009 - Mar 2013
Plan and implement marketing initiatives to meet brand plan, sales, profit and market share behind both OTC and FMCG productsAssist to scope out and agree key performance measures with wider teamProvide timely updates and analysis on sales and consumptionCreation and approval of marketing materialHelp with co-ordination of marketing communications material in Cyprus Work with distributor’s sales force to drive a fast distribution build and deliver gold standard in store activationManagement of the Gibraltar market Show less
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Brand Executive
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Jul 2005 - Mar 2009
• Develop, gain approval of and implement the annual brand plans in Malta • Plan and implement marketing initiatives to meet brand plan sales, profit and market share targets• Liaise with extended (third party) brand teams in Malta• Assist Country Manager to deliver gold standard product launches in Malta• Work with Country Manager, creative and media agencies to deliver impactful ATL campaigns
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Education
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2008 - 2011
Heriot-Watt University
Master’s Degree, Marketing -
2004 - 2005
University of Malta
B.Com (Hons), Management -
2001 - 2004
University of Malta
Bachelor of Science (BSc), Business & Computing
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