Gloria Pölz

Head of Growth at froots
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Contact Information
us****@****om
(386) 825-5501
Location
Vienna, Vienna, Austria, AT
Languages
  • English Full professional proficiency
  • French Elementary proficiency
  • German Native or bilingual proficiency

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Bio

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Credentials

  • Member
    Absolventenverein der Top League-Studierenden (ATL)

Experience

  • froots
    • Austria
    • Financial Services
    • 1 - 100 Employee
    • Head of Growth
      • Oct 2023 - Present

  • WIFI Wien
    • Austria
    • Education
    • 1 - 100 Employee
    • Lecturer
      • Mar 2020 - Present

  • ACOS Digital
    • Austria
    • Advertising Services
    • 1 - 100 Employee
    • Head of Digital Marketing
      • Sep 2019 - Sep 2023

      Developing digital marketing strategies for successful customer acquisition and retention Delivering results: Professional strategy execution and transparent analysis and reporting Sparring partner and consultant for (digital) marketing managers and teams Developing digital marketing strategies for successful customer acquisition and retention Delivering results: Professional strategy execution and transparent analysis and reporting Sparring partner and consultant for (digital) marketing managers and teams

  • durchblicker
    • Austria
    • Information Services
    • 1 - 100 Employee
    • Performance Marketing Manager
      • Feb 2017 - Aug 2019

      Responsible for SEA (insurance, energy, finance, telco) and all other paid digital advertising activities Monitoring of user behaviour and coordinating activities for conversion-rate optimization (insight generation, usability testing, A/B-testing) Conducting customer data analyses (Salesforce CRM) Management of affiliate marketing program Responsible for SEA (insurance, energy, finance, telco) and all other paid digital advertising activities Monitoring of user behaviour and coordinating activities for conversion-rate optimization (insight generation, usability testing, A/B-testing) Conducting customer data analyses (Salesforce CRM) Management of affiliate marketing program

Education

  • WU (Vienna University of Economics and Business)
    Master of Science (MSc), Marketing
    2014 - 2016
  • EDHEC Business School
    Exchange Semester, Marketing Management
    2015 - 2015
  • WU (Vienna University of Economics and Business)
    Bachelor of Science (BSc), International Business Administration
    2010 - 2014
  • University of Alberta
    Exchange Semester, Finance & Economics

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