Experience

Aperture Hotels

• United States
• Hospitality
• 1 - 100 Employee

• Vice President of Revenue Optimization

  • Mar 2023 - Present

• Vice President of Sales and Revenue

  • Nov 2019 - Mar 2023


Directional Move Realty
• Partner

  • Jan 2016 - Nov 2019


Miller and Associates

• 1 - 100 Employee

• Hospitality Sales Consultant

  • 2016 - Nov 2019

  Providing sales consultancy, sales training and interim onsite sales support to boutique, full service and luxury hotel operators. Providing sales consultancy, sales training and interim onsite sales support to boutique, full service and luxury hotel operators.


Sales 4 Hire
• United States
• Consultant

  • Jun 2015 - Nov 2015


IHG

• Israel
• Non-profit Organizations
• 1 - 100 Employee

• Director of Regional Sales & Mktg, Hotel Sales Support Company Managed Hotels

  • Jan 2013 - May 2015

  Directed a team of four regional sales directors supporting the 44 managed hotels directors of sales across the managed full service and luxury brands of IHG in North America and the Caribbean. The revenue production for this group of hotels approached $1 billion in room and food & beverage. Our group revenue results exceeded annual budgets for the portfolio during my tenure. My team was responsible for the annual business planning process for 44 hotels and regional sales goal approval for each hotel with coordination between revenue management and operations. These plans were drafted online and shared with the regional leadership. I developed annual and periodic sales and leadership training programs, sales goal production measures and standards for the portfolio and administered the incentive program and sales goal online tracking platform for monthly/quarterly and annual reporting for bonus payments.The sales force for the portfolio included 267 sales professionals and including 44 hotel Directors of Sales across luxury, full service and limited service hotels. The success rate against sales goal production averaged 88% annually across the team.

• Regional Director of Sales and Marketing

  • Sep 2009 - Dec 2013

  Supporting 16 InterContinental Hotels in the Southern, Central and Western US as well as Puerto Rico. This group of hotels was the managed portfolio of the luxury category of IHG. The annual revenue targets showed a growth success of over 6% per year from 2010- 2013.

• Regional Director

  • 2002 - 2009

  Thirteen hotels in the assigned region in the western U.S. plus pre-opening sales for the first two Hotel Indigo locations. • Exceeded group sales goals for the western region Crowne Plaza portfolio every year (2002-2006) • Assisted in the transition/sale of FelCor assets • Elevated the sales training according to both Crowne Plaza and HMG standards • Performed Sales Revenue Diagnostic Tools to evaluate sales performance and adherence to CP brand standards • Selected by Sales and Ops to work on the Alpha and Beta sales development for the new Hotel Indigo Brand • Successful opening of both locations of Hotel Indigo under HMG management with excellent owner relationships • Worked on numerous pro formas with development for Hotel Indigo, Crowne Plaza, Holiday Inn and InterContinental Hotel locations.



Grupo Presidente- IHG

• International Sales Director

  • 2001 - 2002

  Eleven hotels in the IC Presidente Portfolio • Increased sales results by 50% in the first five months from the previous six months comparison to over $5,000,000 dollars. • Rebuilt the sales operation in the Houston Sales office and modernized the sales process. • Trained the sales team to be “hunters” and break the dependence on the brand global sales organization. • Upgraded the sales automation and equipment. • Improved the content of the sales proposals presented by the sales team. • Established the standards for creation of new collateral and multi-media presentation materials for the collection of hotels and resorts. • Inspired a team spirit for success within the young sales team. • Reorganized sales territories and set new short-term and long-term sales goals. • Established wholesale strategy to increase market share from both the charter wholesaler and internet distribution channels • Established improved liaison with InterContinental brand management to take advantage of cooperative funds and marketing programs.



SWAN Inc

• United States

• Managing Director

  • 2000 - 2001

  • Established regional visibility for the management company through professional network handling over 500 key contacts across the U.S. • Sourced 24 new hotel management agreements and closed on 10 of them. • Reviewed and analyzed financial data on various hotel projects and operating hotels for management agreement proposals • Trained a new Regional Director • Created proposal content for management company, insurance portfolio, reservations system and on line purchasing company. • Established regional visibility for management company through professional network handling over 500 key contacts across the U.S. • Advised Senior Management on marketing and advertising content and strategy • The economic aftermath from the September 11th tragedy caused the break-up of this company which was planning to go public.



Barcelo Hotels & Resorts

• Hospitality
• 1 - 100 Employee

• Director Acquisitions

  • 1999 - 2000

  Provided due diligence and underwriting support for the purchase of 14 hotels in the US. This included supporting the negotiation of the portfolio. Provided due diligence and underwriting support for the purchase of 14 hotels in the US. This included supporting the negotiation of the portfolio.



Omni Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• Regional Director of Sales and Marketing & VP Franchise Hotels

  • Dec 1997 - Oct 1999

  • Transitioned eight previously owned hotels from other hotel brands to the Omni Hotels standards for sales organization and marketing strategies. • Achieved sales growth of 7-15% across the eleven regional operating units. • Improved the booking pace performance by over 25,000 room nights from the previous year focused on valley period and weekend business. • Improved convention service and catering revenues by 3-6% throughout the region. • Implemented aggressive sales training program for region. Improved sales shopping score over 12% to a regional average of 89% • Task Force member on sales automation and revenue management automation selection and implementation.


Westin Hotels & Resorts
• United States
• Hospitality
• 700 & Above Employee
• Director of Sales & Marketing

  • 1979 - 1997