Glenn Giddings
Marketing Director at PZS Architects- Claim this Profile
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Bio
Experience
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PZS Architects
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United States
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Architecture and Planning
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1 - 100 Employee
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Marketing Director
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2018 - Present
With a degree in Architecture and marketing experience across the A/E/C Industry, my responsibilities for our firm are varied and ever-evolving. I manage the proposal process, Marketing, PR, Business Development, and all promotional, advertising, and other communications. PZS Architects offers planning, programming, and design for institutional, commercial, multi-family residential, and corporate clients. Since our founding in 1993, we have established a portfolio demonstrating excellence in design through new construction and adaptive re-use projects. Our award-winning firm is recognized for its commitment to the highest quality design and service and technical expertise. We view each project as a unique challenge, employing a collaborative design approach to engage our clients and establish a clear understanding of their vision. Through this collaboration, we strive to create elegant, sustainable, and well-crafted architecture that enriches the lives of those who experience our work.
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Metropolitan Acoustics
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United States
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Architecture and Planning
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1 - 100 Employee
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Marketing Director
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2017 - 2018
Responsible for the design and execution of all marketing, branding, advertising, promotional, and business development programs:• Provided art direction, project management, conceptual design, and production for a complete refresh of the company’s marketing materials for promotions, qualifications packages, advertisements, and other collateral.• Design, layout, and copy writing for all RFP qualification package submissions, including proposals, case studies, resumes, and other project-specific content.• Copy writing for all print, web, and social media. Managed and updated the company website with news, videos, press releases, and project and service updates.• Overhauled the company’s website from concept to delivery. Responsible for design, production, and new content development on the WordPress platform. Art direction, copy writing for all website content, image sourcing and editing, and implementation in both staging and live environments.• Developed a multi-faceted marketing plan across multiple channels– electronic, print, word-of mouth/networking, email marketing, and new business development strategy.• Conceptual design and production for trade show promotion materials and displays.• Utilize Salesforce for CRM and Constant Contact for production, delivery, and tracking of email marketing campaigns and company newsletters.
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Toll Brothers
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United States
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Real Estate
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700 & Above Employee
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Marketing Communications Director
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Mar 2004 - 2017
Marketing Communications/Visualization for Toll Brothers Architecture Department.• Marketing, collateral, project management, budgeting, project tracking, and quality control. • Management of visualization team and marketing collateral teams.– Project management of in-house and outside vendor projects.– Oversaw development of a VR tool for prototyping new home designs with outside vendors and an in-house team.– Project management of online interactive visualization tools.– Cost estimating, budgeting, project management of interactive displays on-site to enhance the customer experience.– Budgeting, estimating, and production management of all print/electronic marketing collateral.• Managed a 3D visualization department dedicated to presentation renderings for luxury homes, amenity centers, entertainment and common areas for upscale condo towers, outdoor terraces and pool decks, as well as 3D walk-throughs and interactive 360 degree panoramas.
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Education
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Temple University
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Haverford College