Experience

Flourish - Customer Journey Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Technical Campaign Manager

  • May 2021 - Present



XCM

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Campaign Production Manager

  • Dec 2012 - Oct 2020

  Working both remotely and in London my main responsibilities included:• Managing client direct mail and email campaign selections ensuring all requirements have been covered.• Responsible for the execution of direct mail and email campaigns • Managing the direct mail process and preparation of client mailing files• Performing final QC on campaigns across all channels• Supported the development team by testing / providing qc on new / existing system changes linked to client’s campaign attributes and data• Working closely with clients to develop customers journeys to optimise conversion, retention and reactivation• Scoped, built and launched multi-stage customer journeys campaigns using ESP’s: Maxemail, Emarsys, Dotdigital, Selligent, Exact Target & Adobe• Supporting clients with campaign requests / queries providing recommendations, solutions and resolving issues in a timely and professional manner• Supporting the client team with meeting preparation when required• Supporting client onboarding with scoping, building and testing for BAU contracted campaigns• Providing both client and internal training for (inhouse and remotely) on: Direct Mail & Prospect Mailing Campaign production process Faststats Discoverer (data insight / mining application) & Cascade (campaign management application) Cascade reporting attributes / Horizon campaign history• Working with clients to build and automate customer journeys within the Adobe Campaign application• Working with IT and third-party email service providers to ensure client data can be integrated into their chosen ESP to allow automated campaigns to be created and sent such as BAU campaigns and customer journeys.• Responsible for keeping senior stakeholders informed of latest key opportunities and issues

• Campaign Manager

  • Aug 2011 - Dec 2012

  Working both remotely and in Woking my main responsibilities included:• Managing all job / campaign / project specifications, briefings and schedules• Managed the campaign delivery service for Gaming and Retail clients• Managing Campaign set up and execution through database applications Faststats Discoverer and Cascade• Managing client relations through onsite visits / working.• Providing direct support to Sales Team to assist in agreed client requirements



Proximity London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Data Selections Manager

  • Jun 2007 - Jun 2011

  At Proximity London I have managed (day to day) a team of 3 selections executives. This would have included both to day to day management as well as long term progression (annual reviews, career progressionHaving both an in house and client facing role my responsibilities included:* Working with the planning and analytics teams for the production and implementation of Test Plans (briefing data team, writing data brief and executing selection). Creating complex multi-stage data briefs for campaign selections. * Setting up programs in Siebel Marketing for the creation of customer contact strategies* Producing campaign schedules for both DM and Telechase activity ensuring all deadlines are met.* Writing briefs to Investigate and report on all customer queries, Freedom of Information (FOI) and Subject Action Requests (SAR).* Review and QC checking on all campaign selections set up in both Siebel and SAS. Identifying potential issues for campaign selections, the knock on effect to campaign timings as well as finding a solution to the problem. * Maintaining the relationship between external data bureau (GB) and Proximity for the purpose of: All data processing agreements (Campaigns and Data Enhancement) Data Enhancement (Telephone number appending using BT OSIS, Name and address verification using Electoral roll) Creation of Suppression Files (Deceased, Goneaway, TPS)Financing (Price negotiation & Invoice approval)Maintaining the relationship between data processing bureau, fulfilment house and Proximity for the purpose of: Campaign Production (data files from bureau to fulfilment house)Test Selections set up (both bureau to fulfilment house)Reconciliation of all campaign files produced and mailed (bureau)Maintenance of all suppression files (both bureau to fulfilment house)



Goldshield Pharmaceuticals Limited

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Database & List Rental Executive

  • Apr 2000 - May 2007

• Database Marketing Controller

  • Apr 1998 - Apr 2000

• Admin Clerk

  • Jul 1995 - Apr 1998

  Reader Offers/Off The Page Advertising; During my time at Goldshield I had a number of responsiblities that included:Produce data selections based on historical information and mailing briefImplement data cleaning, formatting, de-duping and suppressing of files according to company guidelines. Prepare and deliver data to client. Provide P&L, analysis and review of all communication campaigns. Produce training manuals to include all aspects of data management. Deliver training to staff relating to standing operating procedures (SOPs) and company policy to UK, USA and India. Prepare and implement processes to ensure the integrity of the Goldshield Group databases. Supervise and co-ordinate management of data across all global sites; Produce and implement new processes and procedures to improve efficiency, integrity and management of the Goldshield Group of databases. Negotiate list rental opportunities with list brokers and external agencies.Produce list rental reports and analysisPlan and manage insert programmes via 3rd party mailings or dispatches.Co-ordinate with list brokers and agencies to ensure all marketing material supplied complies with regulatory guidelines and Codes of Practice (Advertising Standards Authority (ASA), Trading Standings Authority (TSA) and; Provide system support to internal and external parties. Co-ordinate the implementation of campaign codes and system requirements for tracking and analysis purposes. Monitor and analyse competitor activity and market trends.



Argos Distributors Ltd

• Administration Controller

  • Aug 1988 - Jul 1996

  Here, I gained experience working in a fast paced retail environment demonstrating my ability to work flexibly in order to respond promptly and appropriately to business needs building. Responsibilities included:Produce stock reports and co-ordinate with respective departments to ensure stock replenished.Process and monitor order requests from both internal and external sources. Provide full customer service support in terms of quality, service, product and sales. Here, I gained experience working in a fast paced retail environment demonstrating my ability to work flexibly in order to respond promptly and appropriately to business needs building. Responsibilities included:Produce stock reports and co-ordinate with respective departments to ensure stock replenished.Process and monitor order requests from both internal and external sources. Provide full customer service support in terms of quality, service, product and sales.