Experience

eDot

• United States
• Computer Networking
• 1 - 100 Employee

• Chief Marketing Officer

  • Aug 2014 - Present

  Chief Marketing Officer at eDot Holdings, LLC – Current leadership position responsible for the management and implementation of all marketing initiatives of eDot Holdings and our family of companies under the eDot Holdings umbrella. eDot Holdings, LLC is a holding company formed to focus on acquisitions or start-ups that will support the long-term vision of its founders. The eDot family of companies currently consists of seven companies with a core in technology of which I am responsible for the strategic development and implementation of marketing initiatives for all individually as well as for the holding company as a whole. Company growth has averaged above 10% during my tenure as CMO. Show less



Glenn Baruck Global Consulting

• Northbrook, IL

• Growth Leader, Creative Marketer, Strategic Planner, Sourcing Specialist, Marketing Strategist.

  • May 2012 - Present

  Independent consulting with clients focused on Marketing, Sales Development, Strategic Planning, Sourcing, Change Management/Implementation, and Energy Cost Reduction. Independent consulting with clients focused on Marketing, Sales Development, Strategic Planning, Sourcing, Change Management/Implementation, and Energy Cost Reduction.



Movere LLC

• Vice President Consumer Goods

  • Jan 2014 - Jul 2016

  Position focused on consulting work with Movere clients and leadership of the consumer goods division at Movere, LLC. Movere specialized in Interim Sales Leadership and Strategic Business Planning. Position focused on consulting work with Movere clients and leadership of the consumer goods division at Movere, LLC. Movere specialized in Interim Sales Leadership and Strategic Business Planning.



Leos Dancewear

• Apparel & Fashion
• 1 - 100 Employee

• President

  • 1995 - 2012

  Global management and direction of Leo’s Dancewear and related companies with a focus on Marketing, Sales, Customer Service and Product Design. In addition, participated actively in Product Development/Sourcing, Line Building, Pricing and Retail Management. Responsible for P&L management of Sales and Marketing functions as well as profitability analysis, pricing and line building for all enterprise product offerings. Also responsible for the direction of overall enterprise P&L. Generated Revenue growth from $8 million dollars to an excess of $20 million dollars, dramatically outpacing economic and industry growth during the same period. During tenure I headed the design and sales of the most innovative products in Leo’s company history; stimulating dramatic improvement and market penetration in Leo’s bodywear, shoe and costume and accessory divisions. I personally designed and brought to market over 30 new shoe styles. Lead a paradigm shift in company brand recognition through complete corporate rebranding including new packaging for all products, logo design, advertising and website design/launch. Directed website re-design and launch of full e-commerce websites for Leo’s and Illinois Theatrical, subsequently increasing sales while further increasing brand awareness and customer satisfaction. Strengthened sales and brand awareness at the B2B and B2C levels through the planning and coordination of all Leo's marketing initiatives from catalogs to trade show attendance. Expanded Leos brand awareness through the development of local and national event sponsorships, sparked grassroots branding through the co- creation of the Power Pak; an elite group of young dancers who traveled with Starpower and performed live on stage representing Leos and their products. As a result of sponsorships, I was able to develop a wealth of public speaking experience representing the company on stage at numerous venues including The Kennedy Center in Washington, D.C. Show less

• Vice President Marketing/Sales

  • 1992 - 1995

  Management and direction of all sales and marketing initiatives in Company’s wholesale and costume divisions. Responsible for P&L of sales and marketing functions as well as the profitability analysis, pricing and line building for all enterprise product offerings. Increased sales by double digits each year and customer satisfaction levels as well through the development of synergized Sales and Customer Service Teams. Responsible for the hiring, training, motivation, and management of newly formed teams. Ignited a paradigm shift in Leo’s brand recognition and image by initiating a complete re-branding of the company marketing collateral (including company logo, product packaging, and advertising) for the first time on over 20 years and the creation and launch of the company’s first websites. Directed and Managed of all Leo's marketing initiatives from catalog concept/design, photography/production to advertising/PR Strategy and Implementation. Responsibility also included Key Account Management of Leo’s largest wholesale customers, increasing sales annually by 15% or more and strengthening relationships with these critical clients. Show less