Client Services Professional

• Dec 2020 - Present

Sr. Marketing Manager

• Oct 2019 - Oct 2020

• Supplied strategic planning for marketing activities including promotions, media buys/placement, digital marketing, marketing emails, social media marketing, public relations, and events. • Developed and implemented promotions, production and distribution of copy, art, and video to support brand positioning and design standards to achieve campaign objectives and engagement to drive sales. • Directed the creation of holistic marketing campaigns across multiple platforms including print, marketing emails and landing pages. • Delivered monthly business analysis to evaluate performance and profitability; facilitated decision making and collaborated with business units to develop and implement campaigns that supported new and ongoing strategic initiatives. Show less

Marketing Operations Manager

• Nov 2017 - Aug 2019

• Drove nationwide marketing functions, including strategic planning, media buys, digital marketing, social media marketing, and trade show exhibitions to maximize engagement with solid hands-on tactical execution skills. Administered $4M marketing budget. • Reduced expenses by leveraging contract negotiation practices and by instituting project management infrastructure to vendor management process. • Streamlined trade show preparation process and improved budget adherence by introducing new SOPs for trade show events. • Collaborated with marketing team to develop new, more effective trade show exhibition booth. Show less

Account Executive

• Dec 2016 - Oct 2017

• Led across multiple agency departments to define and execute marketing projects to ensure on-scope, on-time project delivery. • Initiated creative briefs, and facilitated monthly meetings on direct mail, marketing digital, and social campaigns to drive acquisition, conversion, and retention goals. • Interacted daily with account clients, and ensured projects were delivered in brand alignment and to meet performance metrics. • Partnered with Account VP to develop strategic marketing plans and carry out daily execution. • Played vital role in revamping direct mail and digital schedules to enable quicker campaign production and faster results analysis and reporting for client. Show less

Senior Account Service Manager / Direct Associate Category Manager

• Aug 2010 - Dec 2016

Senior Account Service Manager, 2013-2016 • Established and implemented updated process flow within Creative Services Department. • Launched the use of creative strategy briefs to set direction for catalogs, direct mail flyers, promotional postcards, and digital marketing campaigns, marketing emails and landing pages. • Produced and maintained strategy for consistent, multi-channel creative execution of marketing initiatives for brand persona. • Advised as brand ambassador to maintain voice and messaging for all copy, art and videos for collaborative events executed by marketing, merchandising, and promotions for new product launches and marketing campaigns met brand standards. Direct Associate Category Manager, 2010-2013 • Managed assortment planning, product lifecycle, and promotional strategies for catalog and internet channels. • Achieved automating systems and integrated digital and online technology for ad placement in digital and print channels. • Evaluated sales data and competitive analysis to achieve best practices for competitive positioning. • Identified and leveraged opportunities facilitating best practices across all areas of position responsibility. Show less

Print Production Manager

• Dec 2008 - Aug 2010

• Guided direct mail strategies, national bid process, and production schedules for international clientele. • Monitored and managed budgeted spend for all projects for multiple clients. • Prioritized, scheduled, and managed multiple projects in fast-paced, deadline-driven work environment. • Guided direct mail strategies, national bid process, and production schedules for international clientele. • Monitored and managed budgeted spend for all projects for multiple clients. • Prioritized, scheduled, and managed multiple projects in fast-paced, deadline-driven work environment.

Account Executive

• May 2008 - Dec 2008

• Performed as managing editor of monthly Boy Scouts of America publication, and wrote creative briefs for corporate and council projects. • Transformed business objectives and goals into executable creative briefs and projects. • Communicated, collaborated, and negotiated effectively with professionals at all levels of an organization. • Performed as managing editor of monthly Boy Scouts of America publication, and wrote creative briefs for corporate and council projects. • Transformed business objectives and goals into executable creative briefs and projects. • Communicated, collaborated, and negotiated effectively with professionals at all levels of an organization.

Publishing Manager

• 2004 - 2008

• Administered $3M budget and supervised the publishing team in delivering magazines with 400,000+ circulation.• Directed the end-to-end production of 2 international magazines, served as managing editor, conducted the advertising and sales promotions.

Publishing Project Manager

• 2003 - 2004

• Managed freelance workers, vendors, and staff in producing 300+ jobs per month. • Oversaw strategic marketing plans, advertising, and sales promotions including direct mail, publications, and other print media.

Advertising-Marketing Editor

• 2002 - 2003

• Wrote and edit advertising and marketing copy.

Marketing Supervisor

• 1999 - 2002

• Managed the strategic marketing initiatives to ensure copy, art and video was on brand and drove engagement goals.

Advertising Coordinator

• 1999 - 1999

• Coordinated the advertising projects placement and production.

Account Coordinator

• Oct 1995 - May 1999

• Monitored production schedules and assisted in planning and executing public relations events. and coordinated advertising and promotional projects, and maintained traffic. • Monitored production schedules and assisted in planning and executing public relations events. and coordinated advertising and promotional projects, and maintained traffic.

Account Coordinator

• May 1992 - Aug 1995

• Coordinated advertising and promotional projects, maintained traffic, and coordinated logistics for special events. • Coordinated advertising and promotional projects, maintained traffic, and coordinated logistics for special events.