Experience

SearchWorks.PH

• Philippines
• Marketing Services
• 1 - 100 Employee

• CEO

  • Oct 2013 - Present

  • In charge of overall strategy and operations for Philippine-based digital marketing agency GDI Online Marketing • Sole author of industry blog www.GlenDemands.com • Manages client relationships and strategic partnerships • Chief evangelist of digital marketing approach and vision • Heads the agency’s digital marketing training program for employees and clients • In charge of overall strategy and operations for Philippine-based digital marketing agency GDI Online Marketing • Sole author of industry blog www.GlenDemands.com • Manages client relationships and strategic partnerships • Chief evangelist of digital marketing approach and vision • Heads the agency’s digital marketing training program for employees and clients



Emerson

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Online Marketing Manager

  • Jan 2013 - Apr 2015

  • Manages online marketing and social media campaigns for Fortune 100 firm Emerson Electric Co. • Develops, executes and evaluates B2B marketing strategies targeted towards blue chip B2B prospects • Oversees lead generation and sales improvement efforts performed by Emerson’s US and Philippine-based marketing teams. • Acts as the company’s main consultant when engaging external digital marketing service providers. • Manages on-page and off-page SEO campaigns that improve the company site’s search engine visibility. • Creates and manages SEM/paid search campaigns for Avocent brand’s main product lines. • Trains subordinates in the following Internet marketing disciplines: SEO, SEM, social media marketing, web analytics and conversion rate optimization. Show less



Jenkins Internet Marketing LLC

• Senior SEO and Content Manager

  • Jan 2011 - Jun 2012

  • Manages content development for website and products; • Creates strategies behind product development and sales campaigns; • Supervises development of promotional copy for marketing campaigns; • Conceptualizes and tests sales funnels for campaigns; • Manages affiliate programs for product launches; • Supervises web analytics team; • Develops information products for the company; • Conceptualizes SEO strategies for company website; • Manages execution of SEO processes by SEO team. Show less



Brady Corporation

• United States
• Manufacturing
• 700 & Above Employee

• SEO and Content Manager

  • Jul 2010 - Jan 2012

  • Managed Brady’s Internet marketing division composed of 25 staff members that include SEO specialists, PPC managers, copywriters and New Product Merchandisers; • Developed online marketing strategies that will generate traffic and conversions for the company’s direct marketing brands; • Coordinated directly with Brady’s Internet marketing managers in Connecticut, California, Canada and Australia; • Trained and supervised Internet marketing staff on new procedures and the implementation of mew techniques; • Coordinated with senior management on issues of logistics and personnel development; • Served as a senior adviser to the Country Manager and Human Resources staff on hiring and compensation offers to newly signed staff; • Producedmonthly and weekly reports on on-going campaigns; • Administered monthly evaluations for internet marketing staff. Show less



LWS Media (Philippines)

• SEO/ SEM Manager

  • Sep 2009 - May 2010

  • Developed SEO and online marketing strategies for American clients • Provided recommendations and guidelines on company’s internal projects. • Supervised and managed company’s SEO division operations • Wrote company’s SEO process manuals and policies. • Provided analysis and periodic reports on client website performance. • Trained company’s content writing division on writing for websites • Developed SEO and online marketing strategies for American clients • Provided recommendations and guidelines on company’s internal projects. • Supervised and managed company’s SEO division operations • Wrote company’s SEO process manuals and policies. • Provided analysis and periodic reports on client website performance. • Trained company’s content writing division on writing for websites



Think Innovations/RemoteStaff Australia

• Search Engine Optimization Specialist

  • Aug 2008 - Aug 2009

  • Content and design consultant for client; • Executed search engine advertising campaigns; • Provided keyword evaluation and suggestion for site; • Evaluated site layout / on-page SEO to comply with search engine algorithms; • Site marketing and link popularity campaign execution: directory listings, Social bookmarking, article directory submissions, AdWords monitoring, link building in forums, link exchange evaluation; • Page traffic/ rank monitoring, analytics and evaluation; • SEO trend monitoring and evaluation; • Content writing/ editing. . Show less



QuickJump Network Corporation

• Managing Editor/SEO

  • Feb 2007 - Aug 2008

  • Supervised a team of content writers; • Content writing, editing, and management; • Evaluation and application of SEO campaigns; • Article link marketing and submission to Social media; • Made decisions on site content's direction; • Page traffic/ rank monitoring and evaluation. • Supervised a team of content writers; • Content writing, editing, and management; • Evaluation and application of SEO campaigns; • Article link marketing and submission to Social media; • Made decisions on site content's direction; • Page traffic/ rank monitoring and evaluation.