Glen Choma
Commercial Director, Canada at Celltrion Healthcare Canada Limited- Claim this Profile
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Bio
David Felato
Glen Choma is an experienced and enthusiastic marketing professional with strong leadership and communication skills and the ability to connect well with diverse audiences and perspectives. Glen is personable, knowledgeable, and well-respected in the marketing field and his expertise in supporting sales staff is commendable. Glen’s strategic mindset has been key to his successful implementation of marketing initiatives to achieve business goals with integrity and excellence. I would highly recommend Glen!
Khalid Lakhdari
I have worked with Glen on different projects. He is be a true leader, result oriented, and team player. He has a broad experience in marketing planning, product launch, and product lifecycle management. He can also lead teams and complex projects very successfully.
David Felato
Glen Choma is an experienced and enthusiastic marketing professional with strong leadership and communication skills and the ability to connect well with diverse audiences and perspectives. Glen is personable, knowledgeable, and well-respected in the marketing field and his expertise in supporting sales staff is commendable. Glen’s strategic mindset has been key to his successful implementation of marketing initiatives to achieve business goals with integrity and excellence. I would highly recommend Glen!
Khalid Lakhdari
I have worked with Glen on different projects. He is be a true leader, result oriented, and team player. He has a broad experience in marketing planning, product launch, and product lifecycle management. He can also lead teams and complex projects very successfully.
David Felato
Glen Choma is an experienced and enthusiastic marketing professional with strong leadership and communication skills and the ability to connect well with diverse audiences and perspectives. Glen is personable, knowledgeable, and well-respected in the marketing field and his expertise in supporting sales staff is commendable. Glen’s strategic mindset has been key to his successful implementation of marketing initiatives to achieve business goals with integrity and excellence. I would highly recommend Glen!
Khalid Lakhdari
I have worked with Glen on different projects. He is be a true leader, result oriented, and team player. He has a broad experience in marketing planning, product launch, and product lifecycle management. He can also lead teams and complex projects very successfully.
David Felato
Glen Choma is an experienced and enthusiastic marketing professional with strong leadership and communication skills and the ability to connect well with diverse audiences and perspectives. Glen is personable, knowledgeable, and well-respected in the marketing field and his expertise in supporting sales staff is commendable. Glen’s strategic mindset has been key to his successful implementation of marketing initiatives to achieve business goals with integrity and excellence. I would highly recommend Glen!
Khalid Lakhdari
I have worked with Glen on different projects. He is be a true leader, result oriented, and team player. He has a broad experience in marketing planning, product launch, and product lifecycle management. He can also lead teams and complex projects very successfully.
Credentials
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Standard First Aid, CPR and AED
Canadian Red CrossJan, 2021- Oct, 2024
Experience
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Celltrion Healthcare Canada Limited
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Canada
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Commercial Director, Canada
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Dec 2021 - Present
Lead team of experienced individuals in marketing, sales, market access in the launch and commercialization of biologic/bio-innovative medicines. Oversee all commercial activities, including P&L responsibility. Focus on people, innovation, and performance. Lead team of experienced individuals in marketing, sales, market access in the launch and commercialization of biologic/bio-innovative medicines. Oversee all commercial activities, including P&L responsibility. Focus on people, innovation, and performance.
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Principal
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2021 - 2021
Consultant to senior leadership in pharmaceutical and biopharmaceutical industry to drive growth through innovation, best in class marketing/launch planning, and developing winning strategy. Significant experience in most therapeutic areas, biosimilars, brand, generic, collaborating with Global and US commercial teams. Consultant to senior leadership in pharmaceutical and biopharmaceutical industry to drive growth through innovation, best in class marketing/launch planning, and developing winning strategy. Significant experience in most therapeutic areas, biosimilars, brand, generic, collaborating with Global and US commercial teams.
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Bristol-Myers Squibb
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Brand Manager - ELIQUIS
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2018 - 2020
Collaborated with cross functional/Alliance partnership to co-market leading anticoagulant drug. Developed winning strategic plan to elevate leadership, sustain growth, and surpass financial targets ($350 M topline). Contributed to achievement of brand leadership, with a growth of over 19% and market share of 54%. Led development and execution of strategic plan and highly competitive tools and tactics; Developed innovative digital tactics to complement sales force efforts; Designed Segmentation implementation tools to maximize impact of the sales force in meeting customer needs and achievement of targets. Marketing Excellence Course: taught “Critical Thinking” to North, Central, and South American marketers. Show less
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Marketing Lead, Neuroscience BED Launch - VYVANSE
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2014 - 2017
Led multidisciplinary team to build and prepare for launch of flagship neuroscience product VYVANSE in the new and unknown market of Binge Eating Disorder. Launch was recognized at Global level for innovative HCP/patient disease state development. Member of US launch team, and collaborated extensively to share and implement collateral assets. Led multidisciplinary team to build and prepare for launch of flagship neuroscience product VYVANSE in the new and unknown market of Binge Eating Disorder. Launch was recognized at Global level for innovative HCP/patient disease state development. Member of US launch team, and collaborated extensively to share and implement collateral assets.
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Principal
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2012 - 2014
Consultant to senior leadership in pharmaceutical and biopharmaceutical industry to drive growth through innovation, marketing/launch excellence, and strategy development and refinement. At multinational, small, and start-up brand and generic pharmaceutical companies and suppliers: Collaborate with senior leadership (C-level) to develop and refine mid and long-term strategies for Canadian brand and generic, and international generic business; Develop strategic, business, and marketing launch plans to drive profitability of pharmaceutical products and healthcare services. Show less
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LEO Pharma
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Denmark
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Pharmaceutical Manufacturing
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700 & Above Employee
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Director, Marketing & New Business Development
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2010 - 2012
As a member of the Executive Team, led new product launch planning in dermatology, evaluation of new business opportunities for new product indications; Loss of Exclusivity strategies; line extensions; led business development opportunities through partnerships, in/out licensing in dermatology and anticoagulation. Supported new business growth opportunities for existing products. Introduced new business processes including customer focused marketing planning, forecasting, long range planning, KPI performance management, P&L planning. Show less
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Sanofi
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Lead, New Product Planning and Strategy
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2009 - 2010
Planned/led pre-launch market preparation and strategy across all therapeutic areas through local multidisciplinary collaboration and Global Brand Team participation. Pre-launch commercialization lead in diabetes, MS, thrombosis, oncology, anaphylaxis. Developed strategic customer focused brand plans for new products, and collaborated with business development on devices and pharma licencing opportunities.
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Senior Brand Manager - ACOMPLIA, ALTACE, ALTACE HCT
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2005 - 2009
Led development and implementation of all pre-launch activities and disease/molecule strategy for ACOMPLIA. Managed all marketing and sales activities for ALTACE and ALTACE/HCT, generating growth in excess of market average. Extensive experience in shaping the market through work with thought leaders, advisory boards, and guidelines. Direct report of Continuing Health Education Manager, Market Research Manager, and Product Manager.
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Merck
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Regional Sales Manager, Eastern Ontario
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2004 - 2005
Launched new customer focused selling process, and led team of 18 representatives (12 direct reports) responsible for all of Merck's core products in cardiovascular, asthma, osteoporosis, and rheumatology. Achieved above planned results consistently. Extensive coaching and hiring to build a dynamic and successful team.
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Senior Product Manager - FOSAMAX, VIOXX
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1998 - 2004
Led and contributed as part as a cohesive team the development of customer focused brand plans in highly competitive market for flagship product, FOSAMAX. Developed thought leader (KOL) relationships. Led market research to understand all customer influencers. Responsible for all forecasting, LRP, P&L. Optimized market access of two of Merck's flagship products (FOSAMAX and VIOXX). Grew revenue of FOSAMAX by 14 times in 6 years.
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Manager Decision Support
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1995 - 1998
Led team of 6 to manage all corporate secondary information needs. Responsible for corporate forecasting, strategic management database, promotional testing and evaluation, bonus and incentive plan development. Negotiated all contracts for secondary data with suppliers, reducing external costs by 50%.
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Education
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McMaster University
MBA, Marketing, Finance -
McGill University
BSc, Physiology -
CEGEP - John Abbott College
DEC, Health Sciences -
Loyola High School of Montreal
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