Experience

Alloy Iluminação
• Brazil
• Electric Lighting Equipment Manufacturing
• 1 - 100 Employee
• Gerente de Marketing

  • May 2023 - Present

Vibe Consultoria
• Freelance Senior Consultant

  • Feb 2022 - May 2023


Fortesec

• Brazil
• Capital Markets
• 1 - 100 Employee

• Marketing

  • Mar 2021 - Jan 2022

  - Responsável pela condução do projeto de transformação da comunicação da empresa, englobando a estratégia de marketing digital e ações pontuais de mídia OOH e participação em eventos especializados; - Implementação de uma atitude vendedora em todas as ações de marketing e plataformas de relacionamento com definição de 4 grandes públicos: Empreendedor, Operador, Originador e Investidor. - No digital, responsável pela reestruturação total do website (desenvolvimento e conteúdo) e projeto de contato via whatsapp, com crescimento significativo em vários indicadores: 55,43% em Usuários, 54,27% em Novos Usuários, 64% em Sessões e 45,98% em Páginas Visualizadas; - Implantação de um newsletter mensal e gestão de redes sociais - Linkedin (crescimento de 91% nos seguidores - de 4.119 para 7.882, grande parte de maneira orgânica) e Instagram (crescimento de 41% nos seguidores - de 777 para 1099) - Jan a Dez 2021; - Promoção interna junto aos colaboradores para a produção de conteúdo e identificação de novos porta-vozes da empresa e adoção de novos formatos: vídeo, animação, carrossel, etc. - Campanhas de impulsionamento Linkedin, Instagram e Google AdWords. - Utilização da ferramenta RD Station para gestão de leads e encaminhamento dos mesmos à Área Comercial. - No offline, destaque para Patrocínio do Grande Prêmio São Paulo de Fórmula 1 (Cota Bronze) e exploração do potencial de mídia OOH (Out of Home) dos empreendimentos financiados pela companhia, através da inserção de placas nas fachadas das obras. - Participação ativa em projetos de start-ups do grupo, que concentra um ecossistema de quase 40 empresas dos setores imobiliário, financeiro e de tecnologia, principalmente. Atuação direta no registro, naming e branding das marcas banni, Lodge Gestora, Lever Securitizadora, Conveste, Star Hub + Hub Club, Marco Zero e +HUM. Show less



Viação Itapemirim S.A. in Judicial Recovery

• Sales and Marketing Manager

  • Dec 2018 - Mar 2020

  Responsible for outbound and inbound marketing related to Itapemirim and Kaissara lines, operators of scheduled interstates coach services and logistics. Itapemirim is the most iconic Brazilian terrestrial transportation company (people and packages) - the legendary yellow buses. Responsible for outbound and inbound marketing related to Itapemirim and Kaissara lines, operators of scheduled interstates coach services and logistics. Itapemirim is the most iconic Brazilian terrestrial transportation company (people and packages) - the legendary yellow buses.



Quintas Consultants

• Netherlands
• IT Services and IT Consulting
• 1 - 100 Employee

• Principal Consultant

  • Dec 2015 - Dec 2018

  Development of Marketing, Communications, Content, Events and Business projects Planning, Organization, Processes and Evaluation of marketing activities and campaigns Performance improvement and advisement. I can highlight an specific project for Heineken Brazil about organizational culture using agile methodologies (Scrum). Development of Marketing, Communications, Content, Events and Business projects Planning, Organization, Processes and Evaluation of marketing activities and campaigns Performance improvement and advisement. I can highlight an specific project for Heineken Brazil about organizational culture using agile methodologies (Scrum).



Reed Exhibitions Alcantara Machado

• • Sep 2014 - Nov 2015

  Marketing management for Oil & Gas trade fairs portfolio (Brasil Offshore and Santos Offshore Industrial) involving offline and online strategy and operations. Partnership with media and associations of the industry. Positioning and planning for reaching each public like exhibitors, sponsors, attendees, partners and other players of this sector. Selection, negotiation and coordination of suppliers as advertising agency, PR, legal advisory, booth providers, AV/photographers, visual communications, catering, printing services, etc. Show less

• • Sep 2012 - Aug 2014

  Conception, organisation and coordination of trade fairs simultaneous events like conferences, seminars, technical visits, business roundtables, etc.Marketing campaign administration and creation of specific content for printing and electronic pieces as folders, advertising, website, email marketing and social media.Development of sponsorship material for these events.Pricing strategy and organisation of registration processes.

• • May 2008 - Sep 2012

  Planning, organization and coordination of congresses, conferences and seminars, mostly related to trade fairs like GreenBuilding (construction), Fenabrave (automotive dealership), SISP (real estate), Environmental Expo, among others; Formulation of marketing strategy, budget (to $ 400 thousand) and marketing schedule; Creation of website layout and text for e-mail and other marketing pieces; Development of communication plan of events covering print and electronic media; Contact with national and international speakers; Formatting and marketing sponsorship plans; Partnerships with professional associations and media (print and electronic) Show less



Informa Group Latin America

• Brazil
• Individual and Family Services

• Marketing Director

  • Feb 2006 - Sep 2007

  As Marketing Director, also managing areas like Research, Press, Web and List Rental, with a 14 employees team; Database system interface administration (SQL) with IT professionals, based in London and Amsterdam. Responsible for marketing of about 400 events per year. As Marketing Director, also managing areas like Research, Press, Web and List Rental, with a 14 employees team; Database system interface administration (SQL) with IT professionals, based in London and Amsterdam. Responsible for marketing of about 400 events per year.



Institute for International Research (IIR)

• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Jun 2004 - Feb 2006

  As Marketing Manager, responsible for launching and managing the communication of 3 products per month, involving direct marketing actions and partnerships with associations, publications and specialized sites; Lauching of a new type of event called IIR Gestao Master, an hybrid model between conference and training; As Conference Manager (similar function to a Product Manager), responsible for structuring and monitoring of 17 business conferences, participating in design, marketing and operation; Research primary and secondary data on subjects as diverse as telecom, logistics, new technologies, health / pharmaceutical industry, marketing strategies, among others; Contacts with executives of the industrial, commercial and services sectors, as well as expert consultants to exploring the latest market trends. Show less



PPA Portas e Portões Automáticos Ltda

• Marketing Assessor

  • Jan 2003 - Nov 2003

  Opening and structuring of a Franchising project; marketing management and communication in a network of over 50 franchised dealers; Development and implementation of a project of standardization, for the franchise; Coordination of the company's participation in trade fairs like Equipotel and Fesqua Opening and structuring of a Franchising project; marketing management and communication in a network of over 50 franchised dealers; Development and implementation of a project of standardization, for the franchise; Coordination of the company's participation in trade fairs like Equipotel and Fesqua



Banco Santander

• Argentina
• Banking
• 1 - 100 Employee

• Marketing Analyst

  • Mar 1994 - Sep 1999

  Supervision of a 05 (five) employees team of the Promotion and Events Department, a sector with a budget exceeding $ 5,000,000.00 per year; Analysis and development of 20 projects of sponsorship and cultural marketing referred by other branches and departments of the bank; Organizing and coordinating events such as: over 50 launching cocktails of new branches, participating in trade fairs, conventions, product launches (SuperCheque, SuperCartão, Renda Plus) and special lunch / dinner of Associations and Institutions (Febraban, BNDES, etc.); Contacts with musicians and artists dedicated; Choice of menus(catering); Selection and orientation for event suppliers (hotel, catering, photography, decoration, reception, sound, special effects, etc.); Design, purchase, distribution and inventory control of gifts and prizes; Coordination of 10 cases/ month of direct marketing; Valuation of the visual communication of branches and the merger of banks Santander and Noroeste; Participation in endomarketing projects such as employees award, competition for Christmas cards, delegation of funds for internal events; Monitoring graphic design and production of banking checks. Show less



DINAP Grupo Abril

• Analista de Circulação

  • Dec 1991 - Feb 1993

  Distribution analysis of 50 titles of magazines from Editora Abril Jovem per month Information support about historic, promotion performances and feedbacks from distributors/retailers Strategic plan and negotiation of merchandising pieces Distribution analysis of 50 titles of magazines from Editora Abril Jovem per month Information support about historic, promotion performances and feedbacks from distributors/retailers Strategic plan and negotiation of merchandising pieces



Best Expressão Social Ltda

• Assistente de Marketing

  • Mar 1989 - Dec 1991

  Sales performance analysis of a great portfolio of stationery products with characters from Disney, Turma da Monica, Garfield, Marvel, DC Comics, Ziraldo, etc. Creation of texts for social expression cards and stickers Organization of participation in trade fairs like Escolar (3 editions) Support and control of licensing processes Experience with a startup of publising market called Best News, responsible for comics and entertainment publications launches Sales performance analysis of a great portfolio of stationery products with characters from Disney, Turma da Monica, Garfield, Marvel, DC Comics, Ziraldo, etc. Creation of texts for social expression cards and stickers Organization of participation in trade fairs like Escolar (3 editions) Support and control of licensing processes Experience with a startup of publising market called Best News, responsible for comics and entertainment publications launches