Experience

Goop

• Brazil
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Head de Marketing

  • Nov 2021 - Present



Santa Edwiges

• Brazil
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Head de MKT, Inovação e TradeMKT

  • Mar 2019 - Mar 2020



Cacau Show

• Brazil
• Food & Beverages
• 700 & Above Employee

• Brand & Communication Director

  • Jan 2018 - Jul 2018



Brasil Kirin

• Brazil
• Food and Beverage Services
• 700 & Above Employee

• MARKETING DIRECTOR - BEERS and NAB

  • Jan 2015 - Dec 2017

  Brand Strategy and Marketing Strategy (pricing/media/activations/P&L), for beers brands: Schin Devassa, Baden Baden, Eisenbahn, Kirin Ichiban. Glacial, No Grau, Cintra. Brand Strategy and Marketing Strategy (pricing/media/activations/P&L), for beers brands: Schin Devassa, Baden Baden, Eisenbahn, Kirin Ichiban. Glacial, No Grau, Cintra.



Seara

• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing and Trade Marketing Director

  • Mar 2013 - Nov 2013

  My responsibilities included: team building, brand management, innovation management, category management, pricing strategy management, KPIs maintenance, Trade MKT actions implementation, results management, strategy building. My responsibilities included: team building, brand management, innovation management, category management, pricing strategy management, KPIs maintenance, Trade MKT actions implementation, results management, strategy building.



Oz Branding

• Senior Branding Consultant

  • May 2012 - Apr 2013

  Development of Brand Positioning, Brand Architecture, Portfolio Strategy and plans of activation touch points of the brand, through an methodology of immersion and analysis of customer information, such as the competitive scenario, market, customer, data internal, generating, through this information, a competitive diagnosis and strategic options to the brand. Development of Brand Positioning, Brand Architecture, Portfolio Strategy and plans of activation touch points of the brand, through an methodology of immersion and analysis of customer information, such as the competitive scenario, market, customer, data internal, generating, through this information, a competitive diagnosis and strategic options to the brand.



BRF

• Brazil
• Food and Beverage Services
• 700 & Above Employee

• Executive Marketing Manager

  • Jun 2003 - Mar 2012

  Responsible for Seazonal Products and Raw Products (chicken and pork) Until 2010,December, I was responsible for Innovation , umbrella brand strategies , Internet , Corporative brand . Responsible for Seazonal Products and Raw Products (chicken and pork) Until 2010,December, I was responsible for Innovation , umbrella brand strategies , Internet , Corporative brand .



Perdigão Agroindustrial Ltda.

• MKT Manager

  • Jun 2003 - May 2009

  My responsabilities included: Category Management; responsible for results ( product incomes, MKT share, brand equity, product quality); responsible for brand activation, products launch (line extension). My responsabilities included: Category Management; responsible for results ( product incomes, MKT share, brand equity, product quality); responsible for brand activation, products launch (line extension).



BIMBO DO BRASIL

• Senior Product Manager

  • Mar 2001 - Aug 2003

  Product Development , brand development ; business maintenance . Product Development , brand development ; business maintenance .



Bunge

• United States
• Food Production
• 700 & Above Employee

• Senior Product Manager

  • Aug 1999 - Mar 2001

  Products development ; business maintenance Products development ; business maintenance



BEST FOODS - Refinações de Milho Brasil

• Senior Product Manager , Trade MKT Manager

  • Sep 1993 - Aug 1999

  Product Development , brand strategy development , business maintenance ; Trade MKT actions development ( consumer promotions , trade promotions , incentive campaigns , sales plans , price polices ) Product Development , brand strategy development , business maintenance ; Trade MKT actions development ( consumer promotions , trade promotions , incentive campaigns , sales plans , price polices )



CICA SA

• Marketing Assistent

  • Apr 1991 - Aug 1993

  Support in all the MKT activities , focused in a Food Service Business Support in all the MKT activities , focused in a Food Service Business



Nutrimental

• Brazil
• Food Production
• 300 - 400 Employee

• Sales Support Analist

  • Jun 1988 - Mar 1991

  Events coordinations , recipes development , thecnical support to company BUs ( recipes , events , thecnical material , trainings , products demonstrations etc ) Events coordinations , recipes development , thecnical support to company BUs ( recipes , events , thecnical material , trainings , products demonstrations etc )