Experience

Howe Robinson Partners

• United Kingdom
• Maritime Transportation
• 100 - 200 Employee

• Shipbroker

  • Jun 2022 - Present

  Singapore - Dry Bulk - Handy/Supras Desk Singapore - Dry Bulk - Handy/Supras Desk



Proper Concepts

• Singapore
• Food & Beverages
• 1 - 100 Employee

• Group Marketing Manager

  • Sep 2021 - Apr 2022



Burnt Ends Hospitality Group

• Events & Partnerships for Burnt Ends Hospitality Group

  • Aug 2019 - Sep 2021

  - Responsible for monthly social media schedule for Meatsmith, MS Xpress and Burnt Ends Cellars accounts- Responsible for social media advertising and CRM across Meatsmith, MS Xpress and Burnt Ends Cellars, attributing to loyal social media following and consistent engagements from followers. Regular check-ins on Facebook analytics to optimise ads reach with frequent evaluation in ad objectives (traffic, reach, re-targeting).- Generated regular schedule/calendar of events including external collaborations as well as in-house and overseas events. Creating structure and checklists needed for successful and engaging events based on each client's specifications. - Co-ordinated photoshoots according to each brand’s individual brief and guidelines. Operating as in-house photographer whilst managing brand consistency on social media across different brands within the group.- Identified potential collaborators with like-minded brands as well as procured appropriate corporate partnerships.- Responsible for online sales targets of MS Xpress and Burnt Ends Cellars’ accounts. Integral in the launching of new virtual brands: MS Xpress, Burnt Ends Bakery and Burnt Ends Cellars that have contributed to 31%, 76% and 18% of each business’ monthly revenue respectively. - Key role in implementing an effective food delivery model adapting to COVID-19 measures as well as frequent customer relations to understand growing needs of diners and the F&B market, leading to a successful delivery model of online sales. Project executed within one month.- Liaising with web designers and developers to create online shops with effective and easy-to-navigate UI/UX whilst in accordance with each brand’s own guidelines (copywriting, style of images, graphics, font, etc.)



Robert Parker Wine Advocate

• United States
• Internet Publishing
• 1 - 100 Employee

• Marketing Executive

  • Aug 2018 - Jul 2019

  Fulfilling marketing matters under Marketing Manager for RPWA and Michelin SG/TPE/HKM. ▪ Creating dedicated EDMs for RPWA events in Singapore, London, and New York▪ Working with restaurants organising marketing content for Michelin's Gastromonth TPE▪ Sourcing marketing materials for events▪ Pre-planning of Michelin Gala Dinner concepts▪ Marketing support across Michelin Guide and Robert Parker events Fulfilling marketing matters under Marketing Manager for RPWA and Michelin SG/TPE/HKM. ▪ Creating dedicated EDMs for RPWA events in Singapore, London, and New York▪ Working with restaurants organising marketing content for Michelin's Gastromonth TPE▪ Sourcing marketing materials for events▪ Pre-planning of Michelin Gala Dinner concepts▪ Marketing support across Michelin Guide and Robert Parker events



Spirit Retail Pte Ltd

• Personal Assistant

  • Feb 2018 - Aug 2018

  P.A. to the General Manager and Director of Spirit Retail Pte Ltd. Assisting with business and product development of current and incoming brands. P.A. to the General Manager and Director of Spirit Retail Pte Ltd. Assisting with business and product development of current and incoming brands.



Singapore Formula 1™ Grand Prix

• Guest Support Officer

  • Sep 2017 - Sep 2017

  Managed access and hospitality and provided concierge services for over 300 VIP guests at the F1Paddock Club as part of a 65-member team. Managed access and hospitality and provided concierge services for over 300 VIP guests at the F1Paddock Club as part of a 65-member team.



Leeds University Union Polo Club

• Club President

  • Sep 2016 - Jun 2017

  Oversaw administrative and programmatic functions within the club and managedto reduce operating expenses by 40% as compared to the previous 2015/16 season, and subsidised trainingsessions by 10% through a 2-year contract training exclusively at the White Rose Polo Club. Also, alleviatedcosts for inter-collegiate polo tournaments by 17% with support from the 2016/17 sponsor, and addressedfeedback on behalf of the club to the university’s sports department during bi-annual assemblies.



Leeds Student Radio

• Radio Host

  • Sep 2015 - Jun 2017

  Host/Panellist, 2014-2017 - Co-host of the daily drive-time show on Wednesdays in 2014; occasional host and frequent panellist of the station’s sports programme on Saturdays 2014/15/16; panellist for the station’s coverage of the 2015 and 2017 General Election in the UK. Host/Panellist, 2014-2017 - Co-host of the daily drive-time show on Wednesdays in 2014; occasional host and frequent panellist of the station’s sports programme on Saturdays 2014/15/16; panellist for the station’s coverage of the 2015 and 2017 General Election in the UK.



University of Leeds Footstep's Fund

• Fundrasing Committee Member

  • Sep 2016 - May 2017

  - Part of a 28-man team that appealed to university alumni, informing them about the university’sfundraising campaign for scholarships and medical research grants, whilst seeking their financialsupport to ensure the continued endowment of the Footsteps Fund.- Raised a total of £2,175 within the university term, and participated in alumni engagement events. - Part of a 28-man team that appealed to university alumni, informing them about the university’sfundraising campaign for scholarships and medical research grants, whilst seeking their financialsupport to ensure the continued endowment of the Footsteps Fund.- Raised a total of £2,175 within the university term, and participated in alumni engagement events.



Marina Bay Sands

• Communications Intern

  • Jun 2016 - Sep 2016

  Communications Intern at Marina Bay Sands Singapore. - Assisted the Communications Department with the organisation of monthly events; Epicurean Market,an annual food and wine fair, and the Sands for Singapore Charity Festival, an annual charity festivalserving as the apex for the organisation’s Corporate Social Responsibility (CSR) activities.- Emcee for the celebrity chefs’ masterclasses at Epicuren Market.- Assisted in developing public outreach activities which raised money for the Marina Bay Sands’ adoptedcharities.