Experience

MarketOne International

• United States
• Marketing Services
• 300 - 400 Employee

• Senior Account Manager

  • Aug 2022 - Present

  • As the centerpiece of all campaign work, I collaborate with clients to understand their needs, create a structured workflow, and deliver high-quality results for digital, content, telemarketing, and integrated projects. • Plan the end-to-end user journeys through multiple online channels, such as email and landing pages, and oversee the creation of digital assets. • Formulate and execute marketing programs, from digital initiatives to account-based marketing, for enterprise and small to mid-market businesses, utilizing techniques such as audience profiling and targeted campaigns.• Lead and manage large, strategic client relationships, overseeing the development of project roadmaps, transformational projects, and other highly strategic initiatives.• Develop and implement budget and activity plans for account management within the company• Work closely with clients and their channel partners to design and implement custom campaigns to generate leads• Evaluate the effectiveness of integrated marketing plans by reporting on campaign success and presenting results to clients• Knowledge in various Martech tools, including Marketo, Eloqua, Salesforce, and Domo Show less

• Marketing Project Manager

  • Nov 2020 - Present

  • Understand the client’s overall objectives and make sure that the project is being executed with the deliverables. • Executing the various projects being requested by our clients. Projects include but are not limited to telemarketing, digital, content, or integrated projects.• Working with internal and external stakeholders to create strategic marketing plans and mapping out the tasks needed.• Managing and supervising marketing projects from beginning to end.



Asia Insurance Review

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Marketing Executive

  • 2018 - 2020

  • Working closely with the individual conference producers to design a strategic marketing plan for each conference to draw delegates for the event throughout the region and internationally. • Strategically plan the schedule of the electronic digital emails (EDM) of each conference/ event that goes out on a daily basis. • Collaboration with strategic partners and sponsors as well as producing online marketing letters and using social media to do discreet marketing on those visiting the website. • Marketing for sponsors and roundtable as well as to use AIR as a platform to promote the conferences or separate events • Boosting AIR subscriptions/directories and new products • Responsible for marketing campaigns during the awards to get the maximum number of candidates to take part for our various Awards as well as doing post-awards marketing to boost brand and returning sponsors. • Content marketing of our third-party clients including liaising with them to get the necessary materials for write up as required by our sponsors. • Managing of the company’s social media platforms including LinkedIn, Facebook and Twitter. Show less



Asia Advisers Network

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Marketing Executive

  • 2018 - 2020

  AAN is an initiative of Asia Insurance Review that provides the latest industry news, development and expert content through multi-media channels to help advisers and agency leaders stay at the forefront of trends and thrive in the era of fintech and insurtech. • Developing growth strategies and plans in the life agents industry. Discovers and explores opportunities that can give back to the insurance industry as well as engaging the community. • Analyze consumer behaviour and adjust email campaigns accordingly. Produce valuable and engaging content for our website and social media platforms to attract and convert our target groups to our events. • Managing and retaining relationships with existing clients in the life agents industry as well as closing new business deals by coordinating requirements; developing and negotiating contracts; and integrating contract requirements with business operations. • Managing of the company’s social media platforms including LinkedIn, Facebook, Twitter and Instagram Show less



The Asian Banker

• Singapore
• Financial Services
• 1 - 100 Employee

• Marketing & Biz Dev Manager

  • Oct 2015 - 2018

  -To manage & own all marketing communication, coordination and liaison work that originates from the company. -To work proactively with the Sales team to implement marketing programmes, to support sales for all product -To build and manage relationships with partner organizations and to co-ordinate meetings when necessary. -To help in the creation of top-notch products, write proposals and to assist in compilation of reports and presentation slides for the same. -To support the forums team on a project-by-project basis vi. To support & assist on all product marketing and print brochures. -Database marketing to support sales through eDMs and print sales collateral Show less



FST Media

• Australia
• Events Services
• 1 - 100 Employee

• Sales & Marketing Executive

  • Mar 2013 - Aug 2015

  • Market research, reporting and communication of value-added intelligence and news • Support Marketing materials for the conferences as well as the company’s weekly Asia e-Newsletter • Liaising with advertisers, vendors and high level delegates in the financial industry • Coordinate and execute regional events, & conference management which includes but are not limited to booth planning, logistics arrangement, and marketing materials • Generate market share reports to support the Account Managers • Updating and maintenance of internal CRM database, with knowledge of Salesforce • Provide support in collecting major competitors activities and market trends • Managing multiple priorities at any given time, efficiently and promptly Show less



Resorts World Sentosa

• Hospitality
• 700 & Above Employee

• Team Manager

  • Mar 2012 - 2013

  • Part of the pre-opening team that has helped to open the new park that has some of the best facilities in Asia • The pioneer batch for Adventure Cove Water Park that has assisted to develop Standard Operating Procedures for Marine Life Park • Supervise a team of 35 to deliver the highest standards of aquatic safety and guest experience • Ensure effective and efficient running of daily operations and all attractions • Train and guide the team on safety rules and operating procedures in relation to aquatic safety • Completed 4 ACTA courses under WSQ • Completed International Lifeguard Training Program and certified as an international Ellis & Associates Lifeguard Instructor Show less