Experience

Phillip Wain International

• Hong Kong
• Consumer Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2020 - Present

  Manage Brand Portfolio & Marketing Strategy for Phillip Wain (Singapore) - Luxurious Spa & Fitness Services - Manage PR and establish media and KOL relations - Improve and maintain brand's esteemed image in the market - Strategise effective and efficient marketing strategies to reach out to target audience - Conceptualise creative and relevant contents for digital platforms with media agency - Plan and create promotional tactics and visuals for in-store monthly promotions Manage Brand Portfolio & Marketing Strategy for Phillip Wain (Singapore) - Luxurious Spa & Fitness Services - Manage PR and establish media and KOL relations - Improve and maintain brand's esteemed image in the market - Strategise effective and efficient marketing strategies to reach out to target audience - Conceptualise creative and relevant contents for digital platforms with media agency - Plan and create promotional tactics and visuals for in-store monthly promotions



FANCL

• Hong Kong
• Retail
• 1 - 100 Employee

• Senior Marketing Executive

  • Mar 2018 - Jan 2020

  - Conceptualise digital online marketing campaigns from concept, initiatives to execution with various channels - Create creative contents and copywriting for online collaterals, campaigns and promotions - Analyze, review and report on effectiveness of campaigns to maximize results and KPI - Conceptualise digital online marketing campaigns from concept, initiatives to execution with various channels - Create creative contents and copywriting for online collaterals, campaigns and promotions - Analyze, review and report on effectiveness of campaigns to maximize results and KPI



Kino Biotech

• Singapore
• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Feb 2015 - Sep 2017

  - Initiate and managing promotional campaigns on various e-commerce platforms - Lead digital online marketing campaigns from concept, initiatives to execution - Create, curate and manage published contents for online platforms (Facebook, Instagram, Twitter, Youtube, E-commerce, Influencers) social media accounts - To initiate and manage on-line marketing campaigns - Social Media strategy, Bloggers - Create creative contents and copywriting for online collaterals, campaigns and promotions - Monitor effective benchmarks for measuring the impact of selected marketing online/social media campaigns - Analyze, review and report on effectiveness of campaigns to maximize results and KPI - Establish & maintenance of relationships with online influencers - Design and manage marketing collaterals for campaigns, promotions, e-commerce's banners, Electronic Direct Mailers, digital platforms using Adobe Photoshop - Corporate Sales and Partners - Stabilize and maintain online (email, website, live chat) and offline customer support (incoming enquiries) Show less



ASPIAL CORPORATION LIMITED

• Singapore
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Branding Assistant

  • Jun 2014 - Dec 2014

  - Media Monitoring - Localized mall promotions management - Facebook & Instagram Engagement - Auditing & organisation of CRM datas system for marketing campaigns & events - Corporate Sales - Event management - Media Monitoring - Localized mall promotions management - Facebook & Instagram Engagement - Auditing & organisation of CRM datas system for marketing campaigns & events - Corporate Sales - Event management



SPH Media

• Singapore
• Media Production
• 700 & Above Employee

• Intern

  • Sep 2012 - Dec 2012