Co-Founder and Head of Graphic Design

• Feb 2019 - Present

Freelance Graphic Designer

• Apr 2020 - Present

My account profile on Upwork https://bit.ly/2BcDv7t My account profile on Upwork https://bit.ly/2BcDv7t

Graphic Design Instructor

• Jul 2017 - Mar 2019

Senior Web Merchandiser & Graphical Design Specialist

• Sep 2015 - Sep 2018

1. E-Commerce & Web/Online Merchandising - Collaborate closely with various departments such as Product, Sales, Marketing and IT to architect and deliver omni-channel brand experiences that accelerate customer acquisition and strengthen customer lifetime value. - Spearheaded strategic partnerships with more than 20 major B2C distributors to strengthen brand’s online presence, maximize awareness and increase sales volume. - Controlling online brands and product positioning/ranking… Show more 1. E-Commerce & Web/Online Merchandising - Collaborate closely with various departments such as Product, Sales, Marketing and IT to architect and deliver omni-channel brand experiences that accelerate customer acquisition and strengthen customer lifetime value. - Spearheaded strategic partnerships with more than 20 major B2C distributors to strengthen brand’s online presence, maximize awareness and increase sales volume. - Controlling online brands and product positioning/ranking, maximizing online visibility via different online techniques such as P&G’s CARS (Content, Assortment, Review & Ratings, Search). - Controlling price positioning and competitor rate-shopping. 2. Digital Marketing - Provide insights into performance, targeting and segmentation of campaigns with recommendations, A/B testing on future performance improvement. - Driving and optimizing marketing campaigns by optimizing landing pages, choosing targeted groups and launching and monitoring partnership promotional activities. - Suggested and launched B2B email marketing. 3. Content Management - Content (product descriptions, visuals) gathering, maintenance and localization for the Ukrainian market - Auditing and improving online content according to brand guidelines in order to maximize online visibility, click through rate and conversion rate. - Creating and maintaining master databases for materials (finished products, components, stands, promotional products, coupons) and pricing (listing of sales prices, discounts, special agreements, rebates) 4. Graphic Design - Solely responsible for creating all brand visuals of P&G Ukraine for all online distributors while following the predefined brand identity, guidelines, customizing visuals to match the identity of the distributors, - Solely responsible for auditing existing P&G visuals on third-party distributors, approving and adjusting new visuals created by distributors. Show less 1. E-Commerce & Web/Online Merchandising - Collaborate closely with various departments such as Product, Sales, Marketing and IT to architect and deliver omni-channel brand experiences that accelerate customer acquisition and strengthen customer lifetime value. - Spearheaded strategic partnerships with more than 20 major B2C distributors to strengthen brand’s online presence, maximize awareness and increase sales volume. - Controlling online brands and product positioning/ranking… Show more 1. E-Commerce & Web/Online Merchandising - Collaborate closely with various departments such as Product, Sales, Marketing and IT to architect and deliver omni-channel brand experiences that accelerate customer acquisition and strengthen customer lifetime value. - Spearheaded strategic partnerships with more than 20 major B2C distributors to strengthen brand’s online presence, maximize awareness and increase sales volume. - Controlling online brands and product positioning/ranking, maximizing online visibility via different online techniques such as P&G’s CARS (Content, Assortment, Review & Ratings, Search). - Controlling price positioning and competitor rate-shopping. 2. Digital Marketing - Provide insights into performance, targeting and segmentation of campaigns with recommendations, A/B testing on future performance improvement. - Driving and optimizing marketing campaigns by optimizing landing pages, choosing targeted groups and launching and monitoring partnership promotional activities. - Suggested and launched B2B email marketing. 3. Content Management - Content (product descriptions, visuals) gathering, maintenance and localization for the Ukrainian market - Auditing and improving online content according to brand guidelines in order to maximize online visibility, click through rate and conversion rate. - Creating and maintaining master databases for materials (finished products, components, stands, promotional products, coupons) and pricing (listing of sales prices, discounts, special agreements, rebates) 4. Graphic Design - Solely responsible for creating all brand visuals of P&G Ukraine for all online distributors while following the predefined brand identity, guidelines, customizing visuals to match the identity of the distributors, - Solely responsible for auditing existing P&G visuals on third-party distributors, approving and adjusting new visuals created by distributors. Show less

Brand Manager

• Oct 2014 - Jul 2015

1. Sales/ Wholesale Business Management - Acquisition of new strategic clients, negotiations of contract terms and targets. - Responsible for planning and driving concept's retail operations to ensure maximum sales, maximum profitability, optimum stocking, increase in customer satisfaction and continued business growth. - Managing a sales team across 11 stores to ensure smooth and accurate product and collection launch. Training staff to ensure product understanding, maximizing sales… Show more 1. Sales/ Wholesale Business Management - Acquisition of new strategic clients, negotiations of contract terms and targets. - Responsible for planning and driving concept's retail operations to ensure maximum sales, maximum profitability, optimum stocking, increase in customer satisfaction and continued business growth. - Managing a sales team across 11 stores to ensure smooth and accurate product and collection launch. Training staff to ensure product understanding, maximizing sales volume and profitability, cross-selling and up selling. - Monitoring of the accurate presence of the brand at the retail point of sales. - Inventory control, visual merchandising and in-store branding practices. 2. Branding & Marketing - Assisting the GM in setting brand strategy, vision, development. - Analyzing data and identifying commercial and retail trends. Collaborate with product and merchandising teams, providing merchandising, marketplace, and consumer insights. - Assisting marketing department for the development of the holistic marketing strategy while sticking to the defined branded guidelines. - Develop and implement tailor made or mass promotional programs for all categories of wholesale and retail activities, and ensure that they are in line with overall strategy. - Liaising and overseeing marketing department in day to day marketing and advertising activities in online and offline earned, paid and owned media (PR, websites, social media, brochures etc.). 3. Product Management - Liaising and overseeing marketing department, designers, copywriters and photographers in developing the online& offline promotional collaterals ( flyers, posters, brochures, banners etc.), content, visual. - Planning and organizing fashion & product photo-shoots that are useful in developing brand equity. 4. Event Management - Participation in 6 major fashion fairs - deciding and setting up the stand's design, identify target B2B and B2C clients and managing a team of 10 sales persons. Show less 1. Sales/ Wholesale Business Management - Acquisition of new strategic clients, negotiations of contract terms and targets. - Responsible for planning and driving concept's retail operations to ensure maximum sales, maximum profitability, optimum stocking, increase in customer satisfaction and continued business growth. - Managing a sales team across 11 stores to ensure smooth and accurate product and collection launch. Training staff to ensure product understanding, maximizing sales… Show more 1. Sales/ Wholesale Business Management - Acquisition of new strategic clients, negotiations of contract terms and targets. - Responsible for planning and driving concept's retail operations to ensure maximum sales, maximum profitability, optimum stocking, increase in customer satisfaction and continued business growth. - Managing a sales team across 11 stores to ensure smooth and accurate product and collection launch. Training staff to ensure product understanding, maximizing sales volume and profitability, cross-selling and up selling. - Monitoring of the accurate presence of the brand at the retail point of sales. - Inventory control, visual merchandising and in-store branding practices. 2. Branding & Marketing - Assisting the GM in setting brand strategy, vision, development. - Analyzing data and identifying commercial and retail trends. Collaborate with product and merchandising teams, providing merchandising, marketplace, and consumer insights. - Assisting marketing department for the development of the holistic marketing strategy while sticking to the defined branded guidelines. - Develop and implement tailor made or mass promotional programs for all categories of wholesale and retail activities, and ensure that they are in line with overall strategy. - Liaising and overseeing marketing department in day to day marketing and advertising activities in online and offline earned, paid and owned media (PR, websites, social media, brochures etc.). 3. Product Management - Liaising and overseeing marketing department, designers, copywriters and photographers in developing the online& offline promotional collaterals ( flyers, posters, brochures, banners etc.), content, visual. - Planning and organizing fashion & product photo-shoots that are useful in developing brand equity. 4. Event Management - Participation in 6 major fashion fairs - deciding and setting up the stand's design, identify target B2B and B2C clients and managing a team of 10 sales persons. Show less