Senior Sales Account Manager

• Sep 2022 - Present

Senior Sales Account Manager - Singapore FinTech Festival

• Sep 2022 - Present

Lead Account Manager (Lifestyle Media)

• Sep 2021 - Sep 2022

• Consumer Division lead for the Lifestyle Media portfolio.• Oversee and manage the entire distribution and sales network for magazine publications distributed by SPH Media.• Work with publishers and key stakeholders to drive single copy sales, print and digital subscriptions – via tactical promotions at retail, SPH newsvendors and e-commerce channels.• Actively review, analyze and report sales trends and market conditions to publishers.• Set up and actively manage data collection, content remarketing and channel sales funneling for U-Weekly.• Ideated and introduced in-magazine gamification and O2O engagement via thematic print and digital campaigns for U-Weekly.• End-to-end set-up and execution of promotional activities at roadshows and trade fairs to drive single copy sales and subscriptions. Show less

Manager (Promotions and Partnerships)

• May 2020 - Sep 2022

• Actively seek out, pitch, negotiate and sell print and digital thematic campaigns for Shin Min Daily News, Lianhe Wanbao, The New Paper and U-Weekly.• Conceptualize plan and execute campaigns based on business objectives and clients’ goals.• Project Management with key internal teams and external stakeholders to drive alignment and success of campaigns. • Track, report and optimize campaign performances to ensure campaign goals are achieved.• Ideated and introduced in-paper gamification, O2O engagement and data collection for Shin Min Daily News, Lianhe Wanbao and The New Paper.• Ideated and introduced e-Couponing solutions for Shin Min Daily News and Lianhe Wanbao - in view of driving thematic campaign participation and single copy sales at retail and SPH newsvendor channels. Show less

Assistant Manager (Business Development - Newspaper Vending Machine)

• May 2018 - Apr 2020

• Business channel owner of the SPH Newspaper Vending Machine network - drove profitability, promotions, partnerships, operations and overall strategy.• Expansion and retention of vending machine network.• Project management with supplier and key internal teams to enhance vending machine’s technical capabilities and overall appeal.

Assistant Account Manager (Magazines)

• May 2018 - Apr 2020

• Account Manager for 17 in-house and 3rd party magazine publications distributed by SPH• Oversee the entire distribution and sales network.• Actively review, analyze and report sales trends and market conditions to publishers.• Plan and execute tactical promotions at bookstores, retail chains and SPH newsvendor outlets to drive single copy sales. • Plan, propose and sell traditional media advertising spaces to boost publication’s brand awareness.• End-to-end set-up and execution of promotional activities at roadshows and trade fairs to drive single copy sales and subscriptions. Show less

Manager (Membership Relations)

• Nov 2016 - May 2018

• Merchant acquisition and retention for PAssion Card and PAssion Silver Card. • Manage business and merchants’ relationships. • Conceptualization, implementation and coordination of merchant’s promotional offerings for the PAssion Card and PAssion Silver Card membership bases. • Content creation and membership base engagement via PAssion Card’s website, EDMs and PAssion 365 newsletter platforms. • Coordinate PAssion Card program’s participation in key events organized by People’s Association. Show less

Relationship Manager

• Mar 2016 - Sep 2016

• Provide one-stop financial advisory at the bank branches through cross-selling wealth management products that includes insurance, structured deposits, unit trusts and housing loans. • Provide one-stop financial advisory at the bank branches through cross-selling wealth management products that includes insurance, structured deposits, unit trusts and housing loans.