Marketing Director

• Jun 2023 - Present

Founder

• Nov 2017 - Present

Senior Marketing Manager

• Aug 2020 - May 2023

-Owned and Managed Active Campaign Mix, New Experiments, and outbound campaign performance for 13 countries and in 6 languages. -Leveraged data insights from internal data, previous campaigns, and market research to develop targeted marketing initiatives. -Exceeded experiments target by 35% in 2022 while exceeding win ratio target by 25%. -Streamlined campaign process from inception to execution and resulting in increased testing velocity. -Created a partnership… Show more -Owned and Managed Active Campaign Mix, New Experiments, and outbound campaign performance for 13 countries and in 6 languages. -Leveraged data insights from internal data, previous campaigns, and market research to develop targeted marketing initiatives. -Exceeded experiments target by 35% in 2022 while exceeding win ratio target by 25%. -Streamlined campaign process from inception to execution and resulting in increased testing velocity. -Created a partnership between sales and marketing to share best practices and better stay connected to our customer's needs resulting in improved performance in sales and marketing channels. -Created and designed reporting dashboards for KPI's of our channels that align with business goals. -Created a new marketing channel of internal marketing to provide marketing support to our sales and support staff from the ground up. This resulted in decreased support call times and an improvement in revenue per contact.

International Marketing Manager CDT

• Dec 2018 - Aug 2020

-Manage and continually optimize our outbound sales campaign program, working closely with product and marketing partners to envision, test, measure and optimize new campaigns. -Exceeded campaign experiment targets while also exceeding targets in new sales per contact. -Continually review existing campaign mix, working with data analytics team to fine tune campaign segmentation models and with product teams to tweak product positioning. -Manage key campaign processes… Show more -Manage and continually optimize our outbound sales campaign program, working closely with product and marketing partners to envision, test, measure and optimize new campaigns. -Exceeded campaign experiment targets while also exceeding targets in new sales per contact. -Continually review existing campaign mix, working with data analytics team to fine tune campaign segmentation models and with product teams to tweak product positioning. -Manage key campaign processes, including campaign idea intake process, testing calendar, feedback loops to product partners, campaign detail and messaging repository, and split testing planning. -Perform campaign analysis in partnership with business intelligence team. Understand and clearly communicate what’s driving campaign results, and the implications for the business. -Leverage different data sources to identify valuable customer segments and lifecycle triggers, in partnership with advanced analytics teams and dialer management team.

Customer Development Team Supervisor

• Sep 2008 - Dec 2018

-Managed teams ranging from 15-25 business consultants via outbound voice -2018 Luminary Award Winner - Top Performing Sales Manager -Created, Developed, and Executed sales training that became the standard process for onboarding new consultants. -Track record of exceeding sales targets and building high-performing teams.