Experience

EverestEngineering

• Australia
• IT Services and IT Consulting
• 100 - 200 Employee

• Product Designer

  • Feb 2022 - Present



Freelance (Self employed)

• Writing and Editing
• 700 & Above Employee

• Product Designer

  • Oct 2017 - Present

  Outside of her full-time gigs, delivering design practices with a range of Australian and international small-medium scale companies and various international competitions. RESPONSIBILITIES • Delivering tailored design solutions for small-medium companies • Ideating, defining and testing product design solutions i.e. app design, website design • Discovering ways of delivering growth and revenue through customer experience from Google Ads to personalised landing page designs • Delivering experience design in international projects that connects multi-disciplinary experiences (i.e. architecture, urban planning and landscape architecture) in cityscapes via digital platforms • Ideating and testing installation designs to enhance user experience with urban scapes Show less



HIVERY

• Australia
• Software Development
• 1 - 100 Employee

• User Experience Designer

  • Mar 2020 - Feb 2022

  Hivery is a software company aiming to automate the traditionally manual process of shelf management and design within megastores in the USA. Using machine learning algorithms, Hivery’s software tool Curate is to speed up the shelf design process, optimise the revenue and shelf life-cycle, and change the industry's behaviour. RESPONSIBILITIES • Identified the user flow and friction points of Curate’s client base • Identified the key areas of improvement in design for the tool’s adoption • Designed portions of Curate Software tool - leaded Rule creation, Overview page, Infeasibilities (Rule validation) and Shop Page • Collaborated with business leads to identify the future product strategy • Collaborated with business leads to develop Machine Learning and User Experience (MLUX) processes. • Generate an Intercom system for feedback gathering, customer onboarding flows, customer help services, success metrics, product development, and update flows within the tool Show less



Foxtel Group

• Australia
• Entertainment Providers
• 700 & Above Employee

• UX Designer

  • Mar 2018 - Mar 2020

  Foxtel is Australia’s cable TV provider for local users through either a hardware (Foxtel Residential) or streaming service (Foxtel Now). Being a big enterprise, Foxtel had multiple departments. This position was within the digital team, working on enhancing the user experience for digital sign-up and user account pages. RESPONSIBILITIES • Ideated, designed and tested intuitive ways of acquiring users to the Foxtel platform, mainly focusing on Foxtel Now. • Identified ways of making the Foxtel packs more understandable for the users, making the purchase flow with less friction • Redesigned the shop page for Foxtel Now, allowing users to complete purchases with less friction. • Designed the Foxtel Order Summary page for the acquisition flow • Ideated, designed and tested the Foxtel Now Game of Thrones Campaign for Season 8. • Designed and tested ways of displaying media content to acquire new users. Show less



Rokt

• United States
• Software Development
• 400 - 500 Employee

• Visual Designer

  • Feb 2016 - Oct 2017

  Rokt is a global e-commerce company, helping companies like Live Nation, Groupon, Staples, HelloFresh etc., to gain revenue and new customer at scale through their personalised cross-sell modules they push on their partners’ sites after users finish their transactions. RESPONSIBILITIES • Ideated and tested ways of improving revenue and engagement on the personalised cross-sell module experience • Implemented designs for quick-wins for Partners’ platform where the module engagements are tracked • Explored new brand and UI design directions for the in-house product ‘SheSaid’ • Explored new brand and UI directions for Rokt Website. Show less