Experience

Zuccari srl

• Medical & Marketing Director

  • Sep 2015 - Present

  Trento, Italia Head of the Marketing Team, I’m in charge for day by day marketing activities and long term marketing strategy in line with company objectives. My key responsibilities are: planning and implementing consumer and digital promotional campaigns; create and implement highly performing distinctive trade marketing campaigns; management of the full process of creating, developing and launching new products and new brands; leading and coordination of sales & marketing plans and activities focused on… Show more Head of the Marketing Team, I’m in charge for day by day marketing activities and long term marketing strategy in line with company objectives. My key responsibilities are: planning and implementing consumer and digital promotional campaigns; create and implement highly performing distinctive trade marketing campaigns; management of the full process of creating, developing and launching new products and new brands; leading and coordination of sales & marketing plans and activities focused on pharmacies, drugstores and herbalist’s shops; project, development and implementations of media campaigns, media buying included; recruiting, development and coaching of the marketing team members; be the “focal point” of all the company departments for the cross-functional processes; be the key company referent for sales reps, customers, media and consumers; management of specific non-marketing company projects. Show less



Laboratoires SVR Italia

• Italy
• Personal Care Product Manufacturing

• Sales Director (responsible for Sales & Medical Detailing)

  • 2011 - 2015

  Milano, Italia I set up, and now I’m leading, the Sales Department currently composed by two networks: one for direct selling to pharmacies (and to other key customers) and one for medical detailing. I’m focused on sales planning and operations, sales territory design, top clients management, salespersons upgrade, goal-orientation and on major organization projects related to the fast growing strategy of the company.



Istituto Ganassini S.p.A.

• Italy
• Wholesale

• Responsible for Sales, Marketing & Medical Detailing

  • 2009 - 2010

  Milano, Italia I’m responsible for the overview of the sales & marketing department with a main focus on sales policy, top client management and organizational projects



Mellin S.p.A. (Danone Group)

• Category Director / Marketing Director

  • 1997 - 2009

  Milano, Italia I have driven the Italian babyfood leading brand Mellin from 53 mio €uro NSV in 1997 to over 200 mio €uro NSV in 2008 focusing on innovation, brand building, medical detailing and on an aggressive multichannel sales strategy. I introduced totally new approaches in the baby nutrition category in terms of advertising, new products, category management and trade policy. I played an active role in the Mellin & Milupa integration and in the global marketing of the parent company Numico. I… Show more I have driven the Italian babyfood leading brand Mellin from 53 mio €uro NSV in 1997 to over 200 mio €uro NSV in 2008 focusing on innovation, brand building, medical detailing and on an aggressive multichannel sales strategy. I introduced totally new approaches in the baby nutrition category in terms of advertising, new products, category management and trade policy. I played an active role in the Mellin & Milupa integration and in the global marketing of the parent company Numico. I managed, as team-leader, several local and international special projects. Show less



HJ Heinz (Plasmon Dietetici Alimentari)

• Marketing Manager / Trade Marketing Manager

  • 1988 - 1997

  Milano, Italia I managed the consumer and the trade marketing of local and international brands: Plasmon, Nipiol, Dieterba, Misura, Weight Watchers and Heinz. I have been responsible for media buying and direct marketing departments. I established and managed the demand planning department.



Kraft Foods (Simmenthal S.p.A.)

• Sales Rep, Product Manager

  • 1986 - 1988

  Monza e Brianza, Italia After an experience as Sales Representative, I joined the Marketing Dept. as Assistant Product Manager and, then, Product Manager. Main assignements: New Products, Canned Tuna Fish (Mareblù).