Giuseppe Puglisi
Head of brand Bifi Emea at Jack Link's EMEA- Claim this Profile
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Italian Native or bilingual proficiency
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English Full professional proficiency
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Spanish Full professional proficiency
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Dutch Limited working proficiency
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French Limited working proficiency
Topline Score
Bio
Credentials
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TOEFL
ETS Global B.V.Nov, 2013- Nov, 2024 -
D.A.L.F - Proficiency French language diploma
Centre international d'études pédagogiques (CIEP)
Experience
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Jack Link's EMEA
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Netherlands
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Food and Beverage Services
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1 - 100 Employee
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Head of brand Bifi Emea
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Feb 2022 - Present
- Portfolio management (Pricing, product mix); - Driving innovation agenda for the brand; - Go To Market and communication strategies implemented across touch points ATL, in store, online; - Driving Agency partners (creative, media); - Leading team of 5. - Portfolio management (Pricing, product mix); - Driving innovation agenda for the brand; - Go To Market and communication strategies implemented across touch points ATL, in store, online; - Driving Agency partners (creative, media); - Leading team of 5.
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Arcus Real Estate
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Italy
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Real Estate
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1 - 100 Employee
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Senior Marketing Manager
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Dec 2017 - Feb 2022
- Marketing strategy development to drive steep growth of the Arcus real Estate (Percassi Group) luxury fashion Outlets - Developed new ROI model to evaluate effectiveness of the different activities and to define budget allocations across disciplines - Driving advertising, PR and social media agencies - Tourism Strategy designed to drive foreign customers' footfall. - New crm and loyalty program to increase local customers' retention - Delivering on main Kpis: footfall and sales - Leading team of 5 Show less
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Philips TV at TP Vision
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Amsterdam Area, Netherlands
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European Marketing Director at Philips Tv
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Jun 2015 - Oct 2017
- Developed pan European marketing strategy and deployed across markets - Brand repositioning into lifestyle brand (through content and PR) - Managed marketing investments from budgeting to ongoing expenses tracking across markets - Driven media, creative, digital and PR agencies - Led Crm and reputation management programs - Led international team of 9 people. Managed relationships with Global headquarters in Shanghai and Taipei - Developed pan European marketing strategy and deployed across markets - Brand repositioning into lifestyle brand (through content and PR) - Managed marketing investments from budgeting to ongoing expenses tracking across markets - Driven media, creative, digital and PR agencies - Led Crm and reputation management programs - Led international team of 9 people. Managed relationships with Global headquarters in Shanghai and Taipei
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Erasmus University Rotterdam
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Netherlands
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Higher Education
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700 & Above Employee
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MBA at Rotterdam School of Management
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Jan 2014 - Mar 2015
Full time MBA. Winner of the European ATKearney management consulting competition 2014 (schools competing: Oxford, Insead, SDA Bocconi, HEC) Full time MBA. Winner of the European ATKearney management consulting competition 2014 (schools competing: Oxford, Insead, SDA Bocconi, HEC)
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Nikon Europe
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Netherlands
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Consumer Electronics
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100 - 200 Employee
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Advertising, Media and Trade Marketing Manager Europe
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Nov 2010 - Dec 2013
- Managed Pan-European Advertising and Media budget. Allocated budget to each market based on markets’ status and potential- Built and coordinated new decision structure for european organisation which involved the following steps: 1.Agree on strategy and marketing activities with 7 core markets; 2.Deploy all strategy and activities to whole Europe + South Africa (32 markets total). This new structure resulted into all markets in Europe adapting the new communication platform- Managed the hiring and contract negotiations with external partners such as Advertising and Media agencies which resulted into 30% savings. Established performance related bonuses systems with the agencies which resulted into better performance of the partners- Built internal models to predict the impact of advertising expenditures on sales. Also, Advertising campaigns were tested pre and post airing to track impact on brand- Led international team of 4 people. Managed cross-cultural relationships with Global headquarter in Tokyo Show less
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Advertising Specialist
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Jun 2009 - Oct 2010
- Developed the new communication’s platform for Nikon Europe - The I Am campaign - which resulted into reaching number 1 position of market share and branding likability in Europe- Developed Go to Market strategies with sales team for each product launch with the goal to link communication to sales
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Wieden + Kennedy
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United States
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Advertising Services
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700 & Above Employee
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Manager of Nike Europe account
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Jul 2008 - Jun 2009
Wieden + Kennedy is a US advertising agency that developed renown campaigns such as Nike "Just do it" - Developed for Nike Europe one of their first Pan-European campaigns targeting women: the Here I Am campaign. The campaign was carried out through different media. Also, developed dedicated campaign for football team Juventus FC. - Managed relationship with Nike (European headquarter) and drove processes with the relevant stakeholders within the agency: creative, production, strategic planning - Coordinated the work of different Nike partners Media, Pr and Translation agencies to secure consistency of message across different disciplines Show less
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Intesa Sanpaolo
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Italy
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Banking
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700 & Above Employee
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Start Up Brand Developer for Eurizon Financial Group (group of Intesa Sanpaolo Bank)
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Jun 2006 - Jul 2008
- Coordinated the development of new corporate and brand identity to reach successful IPO - Developed Communications' strategies and all advertising activities to reach Top of Mind awareness - Managed the advertising and media budget and coordinated creative and media agencies.Translated financial analysts communications' needs into consumer oriented strategies in order to brief Advertising and Media agencies - Tracked brand development through external research agency partner Millward Brown Show less
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Manager of BARILLA (Italian Leader in Bakery) Account
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Apr 2004 - Jun 2006
McCann Erickson is one of the US biggest network Advertising Agencies. It works with several global clients such as Unilever. - Coordinated internal development of Mulino Bianco (Barilla's bakery brand) key advertising and trade marketing activities such as TV advertising and in store materials with the goal to shift brand's perception to a more approachable brand - Selected among a pool of internal candidates to represent agency in Barilla’s consumer research activities in order to achieve better understanding of the target audiences and to develop communications strategies Show less
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Junior Account for Fujifilm, Ferretti Yachts and Zurich Group
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2003 - 2004
Lorenzo Marini & Associates is a very small italian independent creative agency which delivers high quality service to very small clients. - Developed the new advertising campaign to launch in Italy the first Fujifilm digital cameras. Participated to the pitch that led the agency to acquire the client Ferretti Yachts. Finally, coordinated advertising development for the online business unit of Zurich group insurance Lorenzo Marini & Associates is a very small italian independent creative agency which delivers high quality service to very small clients. - Developed the new advertising campaign to launch in Italy the first Fujifilm digital cameras. Participated to the pitch that led the agency to acquire the client Ferretti Yachts. Finally, coordinated advertising development for the online business unit of Zurich group insurance
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Education
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2014 - 2015
Rotterdam School of Management, Erasmus University
Master of Business Administration (M.B.A.), Business Administration and Management, General -
2002 - 2003
Università Ca' Foscari di Venezia
Post Graduate degree, Marketing and Communications -
1997 - 2002
Università degli Studi di Torino
Masters Degree, Marketing and Communications
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