Experience

BIOLIFE ITALIANA SRL

• Biotechnology Research
• 1 - 100 Employee

• Sales & Marketing Manager

  • Mar 2017 - Present

  Sales & Marketing Manager at Biolife Italiana - Mascia Brunelli Microbiologia clinica Microbiologia industriale Terreni di coltura Terreni cromogeni Test rapidi IVD Diagnosi rapida delle Malattie infettive Reagenti per Aggregazione Piastrinica Test di sensibilità agli antimicrobici Resistenze batteriche Microbiologia delle acque Microbiologia degli alimenti Terreni di coltura con formulazioni speciali Sales & Marketing Manager at Biolife Italiana - Mascia Brunelli Microbiologia clinica Microbiologia industriale Terreni di coltura Terreni cromogeni Test rapidi IVD Diagnosi rapida delle Malattie infettive Reagenti per Aggregazione Piastrinica Test di sensibilità agli antimicrobici Resistenze batteriche Microbiologia delle acque Microbiologia degli alimenti Terreni di coltura con formulazioni speciali



Dasit SpA

• Marketing Manager

  • Apr 2007 - Mar 2017

  • Defining marketing strategies and sales plans of the product lines, belonging to the Division: Infectivology, Autoimmunity and Immunometry.• Coordinating the members of the Disease Management Division: one Sales Manager, one Product Manager, four Product Specialists.• Managing high level relationships with the Represented Companies management.• Managing the purchasing forecast of reagents and the instruments of the Lines of the Division.• Analyzing new products and suggested systems.• Supporting Product Manager/ Product Specialist launching new products on the market. • Managing relationships with opinion leaders.• Being responsible of the organization of workshops and conferences.• Being responsible for marketing documentation of the products.• Being responsible for training to the Sales Force

• Responsabile Sezione Sieroimmunologia & Microbiologia

  • Jan 2003 - Mar 2007

  • Defining strategies, objectives and policies of the products together with Sales & Marketing Manager.• Checking the profitability of the product Lines of Clinical Microbiology, Infectivology and Autoimmunity.• Managing and coordinate one Product Manager and three Product Specialists.• Managing relationships with suppliers.• Managing the sales forecasts of reagents and instruments.• Researching new products and evaluating new market opportunities.• Monitor competitive prices to process effective price lists.• Organize training for the Sales Force.



Oxoid SpA

• Product Manager

  • Jan 1997 - Dec 2002

  • Managing Microbiology Lines for clinical department.• Market positioning the new products, defining their price lists, checking profit margins, managing sales forecasts.• Developing marketing plans.• Drawing up technical and scientific documents.• Organizing courses on the presentation of the products for the Sales Force.• Providing technical and scientific support for the Sales Force all over Italy.• Organizing meetings and conferences.

• Product Specialist

  • Jan 1995 - Dec 1996

  • Drawing up technical and marketing documentation of the products.• Organizing product demonstrations and customer after sale support.• Managing complaints.• Providing technical and scientific support to the Sales Force on the country.