Giulio Del Bufalo
VP Group Account Director at 160over90- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Italian Native or bilingual proficiency
-
French Elementary proficiency
Topline Score
Bio
Credentials
-
Section4 Certified Brand Strategist
Section4Feb, 2021- Nov, 2024
Experience
-
160over90
-
United States
-
Advertising Services
-
500 - 600 Employee
-
VP Group Account Director
-
Aug 2021 - Present
Global client lead for Marriott. Our team manages partnerships, experiential, PR, branding, creative and much more for Marriott Bonvoy and many of the 30 brands that are part of their amazing portfolio. We work with some of the world's best Sports and Entertainment together with Marriott, from the NFL, to Mercedes AMG Petronas F1 team, from Manchester United to AEG and many more. Global client lead for Marriott. Our team manages partnerships, experiential, PR, branding, creative and much more for Marriott Bonvoy and many of the 30 brands that are part of their amazing portfolio. We work with some of the world's best Sports and Entertainment together with Marriott, from the NFL, to Mercedes AMG Petronas F1 team, from Manchester United to AEG and many more.
-
-
-
Publicis Imagine
-
Advertising Services
-
100 - 200 Employee
-
SVP Strategy Director
-
Nov 2019 - Jul 2021
Marketing and Media Strategy in the Streaming space. Identify new audiences and segments that can deliver growth for my client's business. Analyze and mine Consumer research and data to source insights that I use to build communications strategy for key products and initiatives. Work with client teams across both Awareness and Acquisition to ensure there's a cohesive approach across campaigns. Marketing and Media Strategy in the Streaming space. Identify new audiences and segments that can deliver growth for my client's business. Analyze and mine Consumer research and data to source insights that I use to build communications strategy for key products and initiatives. Work with client teams across both Awareness and Acquisition to ensure there's a cohesive approach across campaigns.
-
-
-
Starcom
-
United States
-
Advertising Services
-
700 & Above Employee
-
SVP Global Strategy Director, One Publicis Team Samsung
-
Aug 2019 - Jan 2020
Lead the Samsung Mobile Global Strategy team working directly with Samsung HQ. Yearly and flagship product Strategy creation and implementation across Global and Local efforts. Co-ordinate and monitor local campaigns and ensure consistency across all markets. Responsible for driving innovation from the center through the creation of best practices, identifying of new technologies and opportunities for our clients across the network. Lead relationship with non-media clients and other agencies across Creative, Digital, PR and others. Show less
-
-
VP Global Strategy Director, One Publicis Team Samsung
-
Mar 2016 - Aug 2019
Lead the Samsung Mobile Global Strategy team working directly with Samsung HQ. Yearly and flagship product Strategy creation and implementation across Global and Local efforts. Co-ordinate and monitor local campaigns and ensure consistency across all markets. Responsible for driving innovation from the center through the creation of best practices, identifying of new technologies and opportunities for our clients across the network. Lead relationship with non-media clients and other agencies across Creative, Digital, PR and others. Show less
-
-
Global Strategy Director
-
Mar 2014 - Mar 2016
Lead the Samsung Mobile Global Strategy team in New York working directly with Samsung HQ in Korea. Responsible for yearly and individual flagship product Strategy creation and implementation across Global and Local efforts. Co-ordinate and monitor local campaigns on behalf of Samsung Mobile HQ and ensure consistency across all markets. Responsible for driving innovation from the center through the creation of best practices, identifying of new technologies and opportunities for our clients across the network. Show less
-
-
Global Strategy Associate Director
-
Jul 2012 - Mar 2014
Responsible for Global Strategy across all Samsung Mobile products and co-ordination of local market activities.
-
-
-
Zenith
-
United Kingdom
-
Advertising Services
-
700 & Above Employee
-
International Account Director
-
Sep 2011 - Aug 2012
Responsible for planning and buying Oracle advertising campaigns across EMEA both centrally and with local ZenithOptimedia teams, as well as working with our regional and global clients to define their communications strategy. Managing a team of 9 across a multitude of campaigns, from outdoor to mobile, lead generation to display advertising. Responsible for planning and buying Oracle advertising campaigns across EMEA both centrally and with local ZenithOptimedia teams, as well as working with our regional and global clients to define their communications strategy. Managing a team of 9 across a multitude of campaigns, from outdoor to mobile, lead generation to display advertising.
-
-
-
Starcom
-
United States
-
Advertising Services
-
700 & Above Employee
-
International Associate Director
-
Jun 2011 - Sep 2011
Responsible for planning and buying Oracle advertising campaigns across EMEA both centrally and with local Starcom teams, as well as working with our regional and global clients to define their communications strategy. Managing a team of 9 across a multitude of campaigns, from outdoor to mobile, lead generation to display advertising.
-
-
International Account Manager
-
Nov 2008 - May 2011
Account Manager in the EMEA Regional Office, worked on BlackBerry and Oracle. Responsible for coordinating local markets, developing strategy, pan-regional planning, and managing relationships with clients both at a regional and local level.
-
-
International Account Executive
-
Aug 2007 - Nov 2008
Responsible for media planning and regional coordination in EMEA for Oracle, Sun Microsystems, and Activision
-
-
-
Fat Controller Media
-
London, England, United Kingdom
-
External Consultant
-
Jan 2005 - Jul 2007
Responsible for brand building and networking efforts in the launch and establishment of youth culture magazine Fat Controller in the London area. Responsible for brand building and networking efforts in the launch and establishment of youth culture magazine Fat Controller in the London area.
-
-
-
National Basketball Association (NBA)
-
United States
-
Spectator Sports
-
700 & Above Employee
-
Interpreter/Liaison
-
Oct 2006 - Oct 2006
Personal interpreter and liaison for NBA staff, Phoenix Suns staff and players in the Rome edition of the NBA Europe Tour. Personal interpreter and liaison for NBA staff, Phoenix Suns staff and players in the Rome edition of the NBA Europe Tour.
-
-
-
Ogilvy
-
United States
-
Advertising Services
-
700 & Above Employee
-
Freelancer
-
Feb 2006 - Feb 2006
Responsible for media relations with Italian and Scandinavian media for clients such as Bridgestone. Responsible for media relations with Italian and Scandinavian media for clients such as Bridgestone.
-
-
-
Einstein Multimedia
-
Rome, Latium, Italy
-
Intern
-
Jun 2004 - Jul 2004
Worked on the development of new services for a major 3G operator in Italy. Also worked on cross-media adaptation of succesful TV formats. Worked on the development of new services for a major 3G operator in Italy. Also worked on cross-media adaptation of succesful TV formats.
-
-
-
Area Strategic Design
-
Rome, Latium, Italy
-
Intern
-
Jun 2003 - Aug 2003
Assisted Brand Managers in the different stages of brand design. Assisted senior management in designing and implementing a new quality control system. Assisted Brand Managers in the different stages of brand design. Assisted senior management in designing and implementing a new quality control system.
-
-
Community
