International Marketing Manager

• Feb 2023 - Present

International Trade Marketing Manager

• Apr 2021 - Feb 2023

International Trade Marketing Coordinator Parfums

• Jul 2019 - Apr 2021

- Review and co-ordinate go to market strategies WW for in store and e-commerce to maximize launches - Consolidate and analyze wholesale, Advertising&Promotion spending and sell-out WW by market/line - Initiated new project flows, digital assets and tools to grow e-commerce business of WW retailers - Launched and continuously support the growth of the e-commerce flagship stores on TMall (Alibaba), by developing a local marketing and promotional plan, and digital assets - Assess WW distribution map for in store and e-commerce to achieve spending prioritization on top doors - Coordinated 1 intern Show less

Senior Trade Marketing Specialist

• Jul 2018 - Jul 2019

- Transformed consumer experience through local salon events (2k doors in 1 year), new premium visual merchandising on top 600 doors and monthly POP material renewal for 10k doors - Developed and executed complimentary promo packages with profits integrated into budget, achieving 200% increase in sales of the packages themselves and doors coverage from 1.5% to almost 7% - Monthly development of commercial sales offers in line with the marketing plan and internal profit margins to optimize go to market strategy of the launches of Platinum+, Glide and Oracle. - Launched first permanent retail corners and windows (La Rinascente Annex, JustB Stazione Centrale) - Responsible for trade marketing budget, and co-ordinated ghd sales staff (La Rinascente) and 2 team members Show less

Trade Marketing Specialist | Paco Rabanne, Jean Paul Gaultier, Prada and Valentino

• Oct 2016 - Jul 2018

- Implemented trade marketing plans nationally, animating 2k doors on a monthly basis - Responsible for budget of local in store materials, optimized cost production by 25% by developing new tools and negotiating with suppliers - Main contact of top 30 clients to develop and implement promos and special activities in pos and online - Managed legal and operative implementation of multiple national consumers contests on full distribution, to maximize marketing investments, engage with consumers and increase share of market and sell out Show less

Trade Marketing Executive Multibrand

• Jul 2015 - Oct 2016

- Brands: L'Occitane en Provence, Melvita, Le Couvent des Minimes, Erborian - Executed trade marketing strategy in department stores, perfumeries, drugstores and pharmacies - Coordinated suppliers and ensured on time delivery of POP materials - Organization of Commercial Seminars (Canvas), event and presentations every 2 months - Brands: L'Occitane en Provence, Melvita, Le Couvent des Minimes, Erborian - Executed trade marketing strategy in department stores, perfumeries, drugstores and pharmacies - Coordinated suppliers and ensured on time delivery of POP materials - Organization of Commercial Seminars (Canvas), event and presentations every 2 months

Assistant Key Account Manager

• Oct 2014 - Apr 2015

- Sell-in Sell-out data analysis, Sales forecast support, participation to buying campaigns in showroom - Contributed to the collections assortments and selections, and to the presentation to the clients (la Rinascente, Coin, Upim and Scarpe&Scarpe) - System managing (new locations, SIS, Identity Corners, space variations...) - Sell-in Sell-out data analysis, Sales forecast support, participation to buying campaigns in showroom - Contributed to the collections assortments and selections, and to the presentation to the clients (la Rinascente, Coin, Upim and Scarpe&Scarpe) - System managing (new locations, SIS, Identity Corners, space variations...)