Giulia Sodaro
International Marketing Manager at Great Lengths S.p.A. Società Benefit- Claim this Profile
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Italiano Native or bilingual proficiency
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Inglese Full professional proficiency
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Francese Limited working proficiency
Topline Score
Bio
Credentials
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On strategy: what managers can learn from philosophy
CentraleSupélec | CourseraDec, 2020- Oct, 2024 -
Advertising and Society
Duke University | CourseraNov, 2020- Oct, 2024 -
Branding and Customer Experience
IE business school | CourseraSep, 2020- Oct, 2024 -
Fondamenti di marketing digitale
Google Digital GarageMay, 2020- Oct, 2024 -
The Science of Well Being
Yale University | CourseraJan, 2020- Oct, 2024 -
Ielts, grade 8.0/9.0
university of CambridgeNov, 2012- Oct, 2024 -
ECDL
AicaJul, 2012- Oct, 2024 -
CPE certificate of proficiency in english
university of CambridgeJun, 2010- Oct, 2024
Experience
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Great Lengths S.p.A. Società Benefit
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Italy
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Personal Care Product Manufacturing
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1 - 100 Employee
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International Marketing Manager
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Feb 2023 - Present
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International Trade Marketing Manager
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Apr 2021 - Feb 2023
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FERRAGAMO
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Italy
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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International Trade Marketing Coordinator Parfums
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Jul 2019 - Apr 2021
- Review and co-ordinate go to market strategies WW for in store and e-commerce to maximize launches - Consolidate and analyze wholesale, Advertising&Promotion spending and sell-out WW by market/line - Initiated new project flows, digital assets and tools to grow e-commerce business of WW retailers - Launched and continuously support the growth of the e-commerce flagship stores on TMall (Alibaba), by developing a local marketing and promotional plan, and digital assets - Assess WW distribution map for in store and e-commerce to achieve spending prioritization on top doors - Coordinated 1 intern Show less
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ghd
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United Kingdom
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Retail
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500 - 600 Employee
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Senior Trade Marketing Specialist
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Jul 2018 - Jul 2019
- Transformed consumer experience through local salon events (2k doors in 1 year), new premium visual merchandising on top 600 doors and monthly POP material renewal for 10k doors - Developed and executed complimentary promo packages with profits integrated into budget, achieving 200% increase in sales of the packages themselves and doors coverage from 1.5% to almost 7% - Monthly development of commercial sales offers in line with the marketing plan and internal profit margins to optimize go to market strategy of the launches of Platinum+, Glide and Oracle. - Launched first permanent retail corners and windows (La Rinascente Annex, JustB Stazione Centrale) - Responsible for trade marketing budget, and co-ordinated ghd sales staff (La Rinascente) and 2 team members Show less
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Puig
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Spain
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Trade Marketing Specialist | Paco Rabanne, Jean Paul Gaultier, Prada and Valentino
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Oct 2016 - Jul 2018
- Implemented trade marketing plans nationally, animating 2k doors on a monthly basis - Responsible for budget of local in store materials, optimized cost production by 25% by developing new tools and negotiating with suppliers - Main contact of top 30 clients to develop and implement promos and special activities in pos and online - Managed legal and operative implementation of multiple national consumers contests on full distribution, to maximize marketing investments, engage with consumers and increase share of market and sell out Show less
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L’OCCITANE Group
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Personal Care Product Manufacturing
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700 & Above Employee
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Trade Marketing Executive Multibrand
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Jul 2015 - Oct 2016
- Brands: L'Occitane en Provence, Melvita, Le Couvent des Minimes, Erborian - Executed trade marketing strategy in department stores, perfumeries, drugstores and pharmacies - Coordinated suppliers and ensured on time delivery of POP materials - Organization of Commercial Seminars (Canvas), event and presentations every 2 months - Brands: L'Occitane en Provence, Melvita, Le Couvent des Minimes, Erborian - Executed trade marketing strategy in department stores, perfumeries, drugstores and pharmacies - Coordinated suppliers and ensured on time delivery of POP materials - Organization of Commercial Seminars (Canvas), event and presentations every 2 months
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Esprit
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Assistant Key Account Manager
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Oct 2014 - Apr 2015
- Sell-in Sell-out data analysis, Sales forecast support, participation to buying campaigns in showroom - Contributed to the collections assortments and selections, and to the presentation to the clients (la Rinascente, Coin, Upim and Scarpe&Scarpe) - System managing (new locations, SIS, Identity Corners, space variations...) - Sell-in Sell-out data analysis, Sales forecast support, participation to buying campaigns in showroom - Contributed to the collections assortments and selections, and to the presentation to the clients (la Rinascente, Coin, Upim and Scarpe&Scarpe) - System managing (new locations, SIS, Identity Corners, space variations...)
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Education
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Università Commerciale 'Luigi Bocconi'
Bachelor's degree, Business Administration and Management -
Grenoble Ecole de Management - Grenoble Graduate School of Business
Master's degree, Luxury Management -
Rotary Youth Exchange Student
High School, USA