Giulia Palmieri
Brand Director at Massive Entertainment - A Ubisoft Studio- Claim this Profile
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English Full professional proficiency
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French Full professional proficiency
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Italian Native or bilingual proficiency
Topline Score
Bio
Jonathan Lacaille
« Leave it with me », there is no problem Giulia won’t try to figure out and she will always come up with a solution! I met Giulia on my first day at Massive Entertainment, back in 2016. We were on the same team and I quickly realised I had a lot to learn from her. In the 5 years we worked together, I noted that she excels as a team player and collaborator with an unwavering work ethic and passion for marketing videogames! In busy times, she always offered her help to her colleagues and even proactively supported other projects when she felt her expertise would make a difference. She is also a great bridge between business and creative people as she understand both worlds and needs. Her natural social skills, cultural awareness and experience with senior management stakeholders make her a fantastic asset when pitching, negotiating and discussing with the executive level of any corporation, big or small. I strongly recommend Giulia to any entertainment company looking for a great marketeer and team leader.
Roy Del Valle
Giulia consistently raises the bar for what is possible. She excels at steering complex projects to completion while achieving all targeted outcomes. Whether it's driving CGI announcements, as with 'The Division 2' at E3 2018, or building brand identities from scratch for new products, as with Snowdrop, Giulia showcases her versatility and skill. Her exceptional brand leadership was evident when she became the driving force behind the successful announcement of 'Frontiers Of Pandora' as brand director—an effort marked by years of diligent work and collaborations with high profile partners like Disney. Her work ethic is exemplary. Not only is she a steadfast leader for her team, but she's also a strategic problem-solver, focused on optimizing project outcomes. In turbulent times, Giulia is the committed captain you'd want navigating your ship. She confronts challenges head-on and consistently provides solutions, underscoring that she is invested not just in the journey but also in the success of everyone involved. Given the opportunity to collaborate with her again, I wouldn't hesitate. Any team would be fortunate to have Giulia at the helm, and any company would be equally lucky to count her among their leadership ranks.
Jonathan Lacaille
« Leave it with me », there is no problem Giulia won’t try to figure out and she will always come up with a solution! I met Giulia on my first day at Massive Entertainment, back in 2016. We were on the same team and I quickly realised I had a lot to learn from her. In the 5 years we worked together, I noted that she excels as a team player and collaborator with an unwavering work ethic and passion for marketing videogames! In busy times, she always offered her help to her colleagues and even proactively supported other projects when she felt her expertise would make a difference. She is also a great bridge between business and creative people as she understand both worlds and needs. Her natural social skills, cultural awareness and experience with senior management stakeholders make her a fantastic asset when pitching, negotiating and discussing with the executive level of any corporation, big or small. I strongly recommend Giulia to any entertainment company looking for a great marketeer and team leader.
Roy Del Valle
Giulia consistently raises the bar for what is possible. She excels at steering complex projects to completion while achieving all targeted outcomes. Whether it's driving CGI announcements, as with 'The Division 2' at E3 2018, or building brand identities from scratch for new products, as with Snowdrop, Giulia showcases her versatility and skill. Her exceptional brand leadership was evident when she became the driving force behind the successful announcement of 'Frontiers Of Pandora' as brand director—an effort marked by years of diligent work and collaborations with high profile partners like Disney. Her work ethic is exemplary. Not only is she a steadfast leader for her team, but she's also a strategic problem-solver, focused on optimizing project outcomes. In turbulent times, Giulia is the committed captain you'd want navigating your ship. She confronts challenges head-on and consistently provides solutions, underscoring that she is invested not just in the journey but also in the success of everyone involved. Given the opportunity to collaborate with her again, I wouldn't hesitate. Any team would be fortunate to have Giulia at the helm, and any company would be equally lucky to count her among their leadership ranks.
Jonathan Lacaille
« Leave it with me », there is no problem Giulia won’t try to figure out and she will always come up with a solution! I met Giulia on my first day at Massive Entertainment, back in 2016. We were on the same team and I quickly realised I had a lot to learn from her. In the 5 years we worked together, I noted that she excels as a team player and collaborator with an unwavering work ethic and passion for marketing videogames! In busy times, she always offered her help to her colleagues and even proactively supported other projects when she felt her expertise would make a difference. She is also a great bridge between business and creative people as she understand both worlds and needs. Her natural social skills, cultural awareness and experience with senior management stakeholders make her a fantastic asset when pitching, negotiating and discussing with the executive level of any corporation, big or small. I strongly recommend Giulia to any entertainment company looking for a great marketeer and team leader.
Roy Del Valle
Giulia consistently raises the bar for what is possible. She excels at steering complex projects to completion while achieving all targeted outcomes. Whether it's driving CGI announcements, as with 'The Division 2' at E3 2018, or building brand identities from scratch for new products, as with Snowdrop, Giulia showcases her versatility and skill. Her exceptional brand leadership was evident when she became the driving force behind the successful announcement of 'Frontiers Of Pandora' as brand director—an effort marked by years of diligent work and collaborations with high profile partners like Disney. Her work ethic is exemplary. Not only is she a steadfast leader for her team, but she's also a strategic problem-solver, focused on optimizing project outcomes. In turbulent times, Giulia is the committed captain you'd want navigating your ship. She confronts challenges head-on and consistently provides solutions, underscoring that she is invested not just in the journey but also in the success of everyone involved. Given the opportunity to collaborate with her again, I wouldn't hesitate. Any team would be fortunate to have Giulia at the helm, and any company would be equally lucky to count her among their leadership ranks.
Jonathan Lacaille
« Leave it with me », there is no problem Giulia won’t try to figure out and she will always come up with a solution! I met Giulia on my first day at Massive Entertainment, back in 2016. We were on the same team and I quickly realised I had a lot to learn from her. In the 5 years we worked together, I noted that she excels as a team player and collaborator with an unwavering work ethic and passion for marketing videogames! In busy times, she always offered her help to her colleagues and even proactively supported other projects when she felt her expertise would make a difference. She is also a great bridge between business and creative people as she understand both worlds and needs. Her natural social skills, cultural awareness and experience with senior management stakeholders make her a fantastic asset when pitching, negotiating and discussing with the executive level of any corporation, big or small. I strongly recommend Giulia to any entertainment company looking for a great marketeer and team leader.
Roy Del Valle
Giulia consistently raises the bar for what is possible. She excels at steering complex projects to completion while achieving all targeted outcomes. Whether it's driving CGI announcements, as with 'The Division 2' at E3 2018, or building brand identities from scratch for new products, as with Snowdrop, Giulia showcases her versatility and skill. Her exceptional brand leadership was evident when she became the driving force behind the successful announcement of 'Frontiers Of Pandora' as brand director—an effort marked by years of diligent work and collaborations with high profile partners like Disney. Her work ethic is exemplary. Not only is she a steadfast leader for her team, but she's also a strategic problem-solver, focused on optimizing project outcomes. In turbulent times, Giulia is the committed captain you'd want navigating your ship. She confronts challenges head-on and consistently provides solutions, underscoring that she is invested not just in the journey but also in the success of everyone involved. Given the opportunity to collaborate with her again, I wouldn't hesitate. Any team would be fortunate to have Giulia at the helm, and any company would be equally lucky to count her among their leadership ranks.
Credentials
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CAE - Certificate in Advanced English
Cambridge ESOL - English for Speakers of Other Languages -
DELF - Diplôme d'Études en Langue Française
CIEP - Centre International d'Études Pédagogiques -
Member of the Italian Journalists Guild since 2009
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TOEFL - Test of English as a Foreign Language
ETS - Educational Testing Service
Experience
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Massive Entertainment - A Ubisoft Studio
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Sweden
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Computer Games
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500 - 600 Employee
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Brand Director
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Apr 2022 - Present
Brand Director on Avatar: Frontiers of PandoraRESPONSIBILITIES:- Work within the project's core team of directors to impact the game's vision, content and long-term goals.- Acting liaison with Ubisoft Global Publishing and our Partners at Disney, 20th Century Games and Lightstorm Entertainment.- Leading a team of 10 outstanding individuals.- Bring a market perspective to deliver experiences grounded in consumer insight while maintaining the integrity of the creative vision.- Building and maintaining a strong brand image and ensuring consistency across all marketing materials and channels. - Build and deliver the go-to-market plan for our product and the marketing assets needed to support it.- Owning and monitoring budgets for the project. Show less
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Product Director
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Apr 2019 - Apr 2022
Product Director on Avatar: Frontiers of PandoraRESPONSIBILITIES:- Work within the project's core team of directors to impact the game's vision, content and long-term goals.- Acting liaison with Ubisoft Global Publishing and our Partners at Disney, 20th Century Games and Lightstorm Entertainment.- Leading a team of 10 outstanding individuals (4 Product Managers and 6 Artists)- Planning, preparing and presenting key pitches for major milestones in front of Top Management.- Establishing the product’s blueprint strategy and road map, owning product positioning and defining core USPs based on strategic consumer, market and Brand insights. - Determining appropriate target audiences, business models, launch timing, key success factors, threats and new opportunities for the game. - Building the product’s branding and visual direction in close collaboration with the Dev Team in order to reinforce both impact and consistency of our Brand within Ubisoft's portfolio.- Implementing relevant consumer research to confirm and adjust the product’s brand values over time.- Ensuring the product’s long-term management and performance by continuously growing its core values and integrating feedback from Ubisoft’s Global Publishing and Editorial Teams, as well as our Partners at Disney, 20th Century Games and Lightstorm Entertainment. - Owning and monitoring budgets for the project.- Organizing events and visits from press and other stakeholders. Show less
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Senior International Product Manager & Brand Producer
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Apr 2017 - Apr 2019
As Senior International Product Manager, I kept earning experience by shipping The Division Year 1 (Incursions, Conflict, Underground, Survival, Last Stand), The Division 2 and its Post Launch (D.C. Outskirts, Pentagon, Coney Island, Warlords of New York). As Brand Producer, I started managing our internal team of brand artists (8 people).RESPONSIBILITIES:- Keeping up with The Division ambitious post-launch plan.- Acting as Brand Producer and managing our team of artists (8 people) to deliver on all creative assets (trailers, screenshots, illustrations, key art etc.) needed for the campaign. - Building the foundation of the global marketing strategy for The Division 2 in collaboration with the International Brand Manager on the title. - Defining The Division 2 branding together with the IBM. - Handling internal production milestones and presenting in front of Ubisoft’s Top Management. - Driving Transmedia operations on The Division brand.- Producer of The Division 2 CGI trailer (E3 2018).- Refreshing the Snowdrop Brand Identity entirely: expanding the Brand and coordinating anything related to the engine with multiple studios, contributing raising awareness on the tech used for The Division Mario + Rabbids: Kingdom Battle South Park: The Fractured But Whole Starlink: Battle for Atlas and The Division 2.- Recruiting and mentoring several team members.- Supporting the Studio Brand Director in the corporate promotion of Massive.- Leading the Corporate Announcement of the Avatar Project. Show less
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International Product Manager
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Jan 2015 - Apr 2017
I joined the ranks of Massive’s Brand Team to ship Tom Clancy's The Division which broke multiple records at the time of release: Ubisoft's best-selling game, Industry's biggest first week launch for a new IP and Industry's highest week one sales for a new IP. RESPONSIBILITIES:- Shaping the global marketing strategy of the game in collaboration with the Studio Brand Director.- Translating it into different local tactics and 360 campaigns together with Ubisoft’s Publishing & Cross Functional Teams.- Supporting and coordinating requests coming from Ubisoft's local subsidiaries.- Producing marketing deliverables (such as trailers, key art, screenshots) hand in hand with our internal team of Brand artists or with external creative agencies – monitoring the assets’ production development and quality. This means to provide briefs, supervise the production process, respect the deadlines, consolidate feedback from all stakeholders, monitor quality and assess performance through internal testing in collaboration with the Dev Team.- Following up on First Parties’ relations, requests and events. - Leading the organization of all major industry events for The Division (such as E3, gamescom, PAX, EGX, Tokyo Game Show) and all our internal press tours and media previews in collaboration with Ubisoft’s PR Teams. - Driving B2B partnerships in-game and out of the game (Mechanix, Loot Crate, NVDIA, Logitech, Tobii)- Owning the Beta Phases of the game in collaboration with the Live Ops Team at a moment in time when Betas were kind of new for AAA games on consoles. - Managing Transmedia expansion of the Brand together with UbiWorkshop and Ubisoft Licensing Teams (the meta-novel “New York Collapse”, The Division Art Book, The Division Merchandising, The Division Soundtrack on vinyl, The Division figurine).- Working with Ubisoft's team of analysts on market research, competitors’ benchmark, focus groups and strategic monitoring of the entertainment industry overall. Show less
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Connection Events
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Events Services
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1 - 100 Employee
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Marketing & Communications Jedi
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Jan 2011 - Jan 2015
Connection Events focuses on designing services for games industry professionals, such as online solutions to facilitate B2B meetings; training sessions with industry leaders; and business events such as Game Connection. Game Connection is an international business convention offering the opportunity for professionals in the video games industry to interact with other key players, expand their network, and promote their products/games/services. RESPONSIBILITIES: - Head of all marketing operations. - Event Logistics Supervisor. - Coordination of all sales promotions. - Creation and production of all printed and online advertising campaigns. - Production of the show guide for all Game Connection events. - Organization of the "Game Connection Marketing Awards". - Organization of the "Games Industry Support Days" alongside GDC, E3 and Gamescom - an opportunity for international trade associations (like UKIE, IGDA, IIDEA, GAME ONLY etc.) to meet and discuss. - CRM / Newsletters design and operations. - PR & Communications. - Website and CMS editing. - Community Management. - Production of videos for promotional purposes (trailers, spots etc.) - Marketing support on other events such as Serious Game Expo and MIGS. ACHIEVEMENTS: - Succeeded in positioning Game Connection as an event not only for publishers and developers, but also for service providers. - Marketers and agencies such as Ayzenberg, Ant Farm, TBWA, Midnight Oil Creative, Crispin Porter + Bogusky and Sid Lee added to the clients portfolio. - Attendance of media increased of +407.69% from December 2011 to March 2012. - 21 partnerships deals signed for Game Connection Europe 2013. Show less
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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PR Consultant
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Dec 2011 - Dec 2014
In addition to my full-time job at Connection Events, I was a registered freelance PR Consultant since December 2011. I used to help Cosmocover and McIver Morton PR & Marketing (now "Plan of Attack"), serving clients such as Alawar Entertainment, flaregames GmbH, Keen Games, Naoplay, Red 5 Studios and SEGA. I drafted, translated and broadcast press releases in French, Italian and English. The extra effort I put into media outreach helped me to develop a good network of trade games industry media contacts and gave me the opportunity to foster my passion for journalism. Show less
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Journalist
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Jun 2010 - Jun 2013
Specialized Magazine: movies, film festivals and entertainment. RESPONSIBILITIES: - Reviews and articles covering the latest film releases. - Special correspondent for the Lyon Film Festival "Lumière". Specialized Magazine: movies, film festivals and entertainment. RESPONSIBILITIES: - Reviews and articles covering the latest film releases. - Special correspondent for the Lyon Film Festival "Lumière".
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Founder & Editor-in-Chief | Personal Project
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Dec 2010 - May 2012
Online magazine about Cinema, Photography, Design, Music and Geeky News. RESPONSIBILITIES: - Articles writing and translation in Italian and English. - Reporters' management. - Website page layout and publishing. - Social Media coordination. Online magazine about Cinema, Photography, Design, Music and Geeky News. RESPONSIBILITIES: - Articles writing and translation in Italian and English. - Reporters' management. - Website page layout and publishing. - Social Media coordination.
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Stilema
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Italy
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Business Supplies & Equipment
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Assistant to the Managing Director | Internship
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Sep 2009 - Dec 2009
With over twenty years of experience, Stilema handles the organization of events, conferences and seminars, from the design phase to the organizational management and logistics, including communications support and media coverage. RESPONSIBILITIES: - Proofreading and Copywriting of Press Releases. - Handling of Calls for Tenders. With over twenty years of experience, Stilema handles the organization of events, conferences and seminars, from the design phase to the organizational management and logistics, including communications support and media coverage. RESPONSIBILITIES: - Proofreading and Copywriting of Press Releases. - Handling of Calls for Tenders.
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Press Officer | Internship
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Sep 2009 - Dec 2009
Dimomedia is a design studio specialised in the creation of logotypes, graphic design, web design, corporate identity and multimedia apps. RESPONSIBILITIES: - CRM & Newsletters. - Community management. - Communications and Press Releases. Dimomedia is a design studio specialised in the creation of logotypes, graphic design, web design, corporate identity and multimedia apps. RESPONSIBILITIES: - CRM & Newsletters. - Community management. - Communications and Press Releases.
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Communications Manager
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Sep 2006 - Dec 2009
Boxing Books on the Net was the first publishing house for digital school books in Torino. RESPONSIBILITIES: - Internal Communications. - Copy editing. - Proofreading. - Authors relations. - PR. Boxing Books on the Net was the first publishing house for digital school books in Torino. RESPONSIBILITIES: - Internal Communications. - Copy editing. - Proofreading. - Authors relations. - PR.
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Journalist
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Sep 2006 - Sep 2008
Regional weekly sport newspaper, published by Otto Editrice. Circulation: over 12,000 copies. RESPONSIBILITIES: - Editor-in-Chief for the Amateur Soccer League. - Reporter (soccer matches, transfer market, in-depth coverage etc.) Regional weekly sport newspaper, published by Otto Editrice. Circulation: over 12,000 copies. RESPONSIBILITIES: - Editor-in-Chief for the Amateur Soccer League. - Reporter (soccer matches, transfer market, in-depth coverage etc.)
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TOROC
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Spectator Sports
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1 - 100 Employee
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Winter Olympics Press Assistant & Journalist | Volunteering
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Jan 2006 - Feb 2006
In 2006 the Winter Olympics were held in Turin, Italy from February 10 to 26. It was the experience of a lifetime, with a total of 27 competition days, more than 3,000 athletes, over 10,000 agents of the Olympic family, 3,500 workers and 2,500 volunteers - which I was proudly a part of. RESPONSIBILITIES: - Press Assistant and Press Runner for the Olympic hockey competitions and the opening / closing ceremonies. - Special correspondent for the German newspaper Der Tagesspiegel for the Paralympic Games. Show less
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Education
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2013 - 2013
Linda Carlson's Master Class: Community Management - Diplomacy in the Digital Age
Training Certificate, Marketing -
2012 - 2012
Steve Fowler's Master Class: How to build a great Digital Game Marketing Plan
Training certificate, Marketing -
2009 - 2011
Université Jean Moulin (Lyon III)
Binational Master's Degree, Foreign Languages for International Relations - Law and Business Option -
2006 - 2009
Università degli Studi di Torino
Bachelor's Degree, Foreign Languages and Literatures -
2008 - 2008
Werner Herzog: Screenwriting Workshop at Scuola Holden Torino
Training certificate, Cinema, Storytelling
Community
