Growth Strategist

• May 2023 - Present

Adjunct Teacher

• Feb 2021 - Present

- Professor in DME Master in Strategy Module; - Growth Hacking Masterclass for companies like Unilever, Roche, Edison, Fideuram; - Teacher of Prospecting and Strategy module in Sales Evolution Course by TAG and Skilla. - Professor in DME Master in Strategy Module; - Growth Hacking Masterclass for companies like Unilever, Roche, Edison, Fideuram; - Teacher of Prospecting and Strategy module in Sales Evolution Course by TAG and Skilla.

Co-Founder & Growth Marketing Manager

• Jun 2019 - Apr 2023

- Serve as growth and performance marketing strategist to drive client success based on key performance indicators and business drivers;- Partner with cross-functional customer's team to understand business line challenges and translate those into insights driving marketing performance;- Drive improvements in performance across multiple digital channels with the performance teams ADV, SEO and Data;- Develop integrated performance digital strategies by always maintaining a multi-channel customer centric approach; - Liaise with the data analytics teams around performance and insights of growth marketing efforts;- Conceptualisation of Martech Proposition - SEO, ADV, Lead Generation, Data Analysis. Show less

Co-Founder & CEO

• Oct 2014 - Jun 2019

- Oversees the ongoing operations of all divisions in the company.- Manages and directs the company toward its primary goals and objectives.- Oversees employment decisions at the executive level of the company.- Leading and participating in strategy development for digital initiatives for clients;- Develop integrated performance digital strategies by always maintaining a multi-channel customer centric approach using SEO and PPC strategies;- Support the creation of connections strategy (including data-driven consumer journeys, ecosystem strategies, lead generation workflow).- Oversees the organization's financial structure, ensuring adequate and sound funding for the mission and goals of the company.- Reviews the financial results of all operations, comparing them with the company's objectives and taking appropriate measures to correct unsatisfactory performance and results. Show less

Social media manager

• Mar 2014 - Jan 2017

Collaborazione in un progetto di web marketing per la facoltà di Ingegneria della Tuscia University. Collaborazione in un progetto di web marketing per la facoltà di Ingegneria della Tuscia University.