Marketing Manager

• Dec 2022 - Present

Marketing Manager

• Dec 2022 - Present

Marketing Manager

• Oct 2020 - Present

Marketing Manager

• Oct 2020 - Mar 2023

- The development and execution of the brands B2B marketing strategy - Running digital marketing campaigns to reposition the business and drive leads - Collaborating and optimising performance with our respective creative, SEO and media agencies on a monthly basis - Project and budget management across two brands - The development and execution of the brands B2B marketing strategy - Running digital marketing campaigns to reposition the business and drive leads - Collaborating and optimising performance with our respective creative, SEO and media agencies on a monthly basis - Project and budget management across two brands

Senior Digital Strategist

• Jul 2019 - Sep 2020

Social Media & Digital Strategist

• Aug 2016 - Jun 2019

This role gave me the opportunity to tackle a few meaty projects, namely: launching Dark and Lovely's first ever natural hair care product across 5 key African markets, SA's first parenting podcast with Redi Thlabi and effectively publicising Ciroc’s partnership with Cassper Nyovest. My daily duties included: •Crafting and managing the digital strategy for various brands across the ecosystem of: web, mobile, social, CRM & SEO • Developing content strategies that act as a framework creative, client service and media can work off • Overseeing reporting & performance relating to content, community management and media spending. • Assisting in the transformation of traditionally trained creatives to deliver engaging, mobile first work through staff training on the right ad units, brilliant basics, etc. • Engaging multiple stakeholders to create an informed strategy • Comprehensive CRM frameworks • Influencer marketing Show less

Head of Social

• Jan 2014 - Jul 2016

Following the acquisition of Synergize, Saatchi relocated me to Cape Town, where I started Saatchi & Saatchi Synergize’s first social media service: one that is regarded within the business as highly effective and fast-growing. Some of the brands I've worked on include: Acer, Predator gaming, Pizza Hut Tanzania, Sage One, Club Med, Head & Shoulders & Pharma Dynamics. My daily tasks revolved around: - Marketing & new business: Incl. research, brainstorming, strategy, costing and presenting - Generating social media strategies for some of our top brands as well as course correcting based on the data - Operations: creating briefing templates, working with traffic to ensure work is time - Reviewing content calendars, reports, audits and strategy - Managing the team, providing mentorship and working with client service to best understand how to work with our team -Integration: Social media works best when it’s integrated with SEO, paid media & ORM - Building relationships with clients to build trust and an understanding of their business as their challenges evolve - Making work a happy place to be for the team Show less

Senior Strategist

• Apr 2013 - Mar 2014

I joined Saatchi & Saatchi in 2013 as a Senior Planner, playing a key role in new business pitches and striving to inspire great creative work through consumer insights, and the development and analysis of research. Some of the brands I've worked on include Lenovo, Luminous banking (a financial innovation company behind a lot of FNB’s success), Tempest, Trident (A.K.A as Stimorol), General Mills (Old El Paso, Pillsbury), and Kraft. My daily tasks revolved around: - Providing a link between “business understanding” and “consumer understanding”, so as to give guidance and validation to the agency’s creative product - Obtaining a deep understanding of consumers that is relevant and actionable - To bring consumer or communication insights alive in such a way that they inspire powerful brand communication - Acting as the lead consumer advocate, highlighting consumer issues that need to be overcome to benefit agency work To understand the heartbeat of the markets – with specific emphasis on: - The communication landscape - The consumers’ relationship with specific media channels and how they operate as “touch points” for the brand and communication ideas - The consumers’ relationship with the relevant brand/s, their competitors and their communication ideas Show less

Senior Strategist

• May 2012 - Mar 2013

saidWot is an award winning online reputation management (ORM) service, providing business intelligence tools and services to enable brands to meet their strategic Company objectives online. saidWot also services the Recruitment industry with targeted encompassing social network reports on candidates. Clients and agencies currently making use of our service include: Audi, Investec, Grant Thornton, IBM, KFC, Ogilvy & JWT. Work responsibilities included: - Developing ORM Strategy and Recommendations - Overseeing and approving all strategic recommendations and out-going reports - Monthly reporting to client on performance of set KPIs and recommendations for improvement and action - Strategic input to all areas of the business, including system requirements, CRM, Development teams and Analytical Teams - Understanding and analyzing overall digital trends, saidWot competitor trends, client industry trends as the adaption of trends cross-industry - Business Development - Managing the junior strategy and brand analyst team to ensure we meet the clients objectives - Client relationship building - Mentorship Show less

Head of Marketing

• Mar 2009 - May 2012

My position involves developing marketing campaigns that enable our clients - fully branded internet service providers (BISP) - to successfully launch and on-sell their ISP offering to its customers. Typical work activities: • Developing the marketing strategy and plan • Managing agencies: PR, SEO and advertising • Measuring success • Managing budgets • Ensuring timely delivery • Overseeing and approving marketing collateral • Making customer focused decisions • Researching and reporting on external opportunities • Understanding current and potential customers • Managing the customer journey; In-store and online • Instilling a marketing led ethos throughout the business • Mentoring Show less

Marketing Internship

• Aug 2008 - Feb 2009

Nominated for Business Women of the year and co-founder of Sibylla Business Solutions, Avis has over 30 years’ experience in implementing highly creative business concepts in the areas of; wholesale, retail and service-related environments. Marketing internship: During this time I created a marketing and product strategy proposal for Sony Ericsson. Nominated for Business Women of the year and co-founder of Sibylla Business Solutions, Avis has over 30 years’ experience in implementing highly creative business concepts in the areas of; wholesale, retail and service-related environments. Marketing internship: During this time I created a marketing and product strategy proposal for Sony Ericsson.

Training Co-ordinator

• Feb 2007 - Mar 2008

Training coordinator: •Ensure effective and efficient compilation of learning material. •Coordinate and plan learning programmes and other related tasks. •Provide secretarial and office administration support. •Keep a daily record of learning events/learner records and statistics (external and internal). •Prepare and collate purchase orders. •Keep a weekly record of all learning costs and expenses. •Coordinate all travel arrangements and accommodation for learning events nationally. •Organise resources for learning interventions. •Research/analyse and collate various information and statistics as required (internal and external). •Keep updated records and backups of learning material. •Coordinate printing of learning material as required. •Collate month end reports for Group Skills. •Provide assistance in organizing company functions. •Liaison across all levels of management and staff for queries and information relating to skills development and other enquiries. Show less

Team Administrator / Accounts Payable

• Mar 2006 - Oct 2006

Deutsche Bank asset management, also known as RREEF deals with return strategies for growth in real estate asset management in various sectors such as retail, office and industrial. The RREEF UK Property Fund has £1.3 billion of commercial UK properties under its management. Team administrator/Accounts payable: •Checked and processed invoices payable by the Funds. •Processed cheques receivable and payable by the Funds. •Liaised with suppliers, managing agents and the Fund’s Administrators and Trustees, located in Jersey and Ireland. •Processed invoices for RREEF Limited (the Fund’s Property Adviser). •Ad hoc tasks and projects as required. Show less

Marketing Co-ordinator

• Feb 2004 - Feb 2006

IDC Technologies is an International training centre, providing cutting-edge, practical and state-of-the-art teaching methods and material to engineers. Marketing and Events coordinator: •Created an African database of Engineering companies in countries including; Botswana, Namibia and Zambia. •Liaised with head office in Perth, Australia and sending feedback on my progress. •Sourced suitable venues to hold the training of the workshops and conferences. •Managed travel procurement for lecturers conducting training. •Arranged for delivery of training material to venues from South Africa. •Liaised with clients over the phone and at public functions. •Planned and developed databases in other African countries with the purpose of bringing training workshops to these countries •Conducted cost analyses – weekly training workshops and every 6 months international conferences conducted in South Africa. Show less