Experience

OMEGA SA

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Digital Media Project Manager

  • Jul 2023 - Present



Rado Watch Co. Ltd.

• Switzerland
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Digital Marketing Manager

  • May 2020 - Nov 2022

  Team leader and responsible for social media, paid media, CRM, e-mail marketing, analysis and reportingMOST PROUD OFLaunch of Tik Tok (700k followers) I launch of Instagram Check-Out in US I development of a try-on filter on Meta I strategic redesign of rado.comSOCIAL MEDIADefine and implement the social media strategy and related KPIs. Supervisor of the daily operations in Instagram, Facebook, Tik Tok, Pinterest, Twitter, YouTube and LinkedIn. Development of the content strategy with internal teams and management of the external agency for the implementation. Monitoring of the organic performance and digital trends.PAID MEDIAResponsible for SEA, social media and display campaigns at a global level, from conception to post campaign reporting. Elaboration and management of 30+ markets’ budget and related media plan. Budget allocation and monitoring spend, liaising with local brand and marketing managers. Performance analysis and KPIs reporting.CRM AND EMAIL MARKETINGData analysis and customers’ journey optimization to define the CRM strategy. Supervisor of the email marketing activity for e-commerce markets.ANALYSIS AND REPORTINGResponsible of the reporting for the whole Digital Marketing department, providing and presenting regular analysis to the top management. Show less

• Product Manager

  • Nov 2019 - May 2020

  PRODUCT DEVELOPMENTResponsible for the development of 5 product lines. Elaboration of the design with the creative direction. Coordinate technical office, buying team and suppliers for technical drawings, planning and offers. Calculation of Swiss Made, retail price and margin.COLLECTION MANAGEMENT AND ANALYSISManagement of the assortment, sell- through and competition analysis to spot market opportunities.



Gucci

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• WW Watch Merchandising Coordinator

  • Apr 2018 - Nov 2019

  MOST PROUD OFLaunch of the first high end watches collection and opening of the Gucci boutique in Place Vendôme in Paris I global products clustering and distribution strategyCOLLECTION MANAGEMENTInterface with product development and industrialization to coordinate new launches. Definition of newness delivery windows and allocations, management of seasonal catalogue and assortment.BUYING CAMPAIGNPresentation of the new watches collections to sales and marketing global teams.MERCHANDISING ANALYSISSell-in, sell-out, performance by collection and best sellers. Show less

• WW Watch Merchandising Assistant

  • Feb 2017 - Apr 2018



McArthurGlen Group

• United Kingdom
• Retail
• 700 & Above Employee

• Consultancy Project

  • Jul 2016 - Nov 2016

  Consultancy project, whose aim was the redesign of the customer experience, integrating offline and online touchpoints, of two Italian designer outlets. Activities: - research and analysis of the latest trends in retail, digital and technology; - research and analysis of customer shopping behaviours; - international competitive benchmarking; - proposals to enhance the experience with related KPIs. Consultancy project, whose aim was the redesign of the customer experience, integrating offline and online touchpoints, of two Italian designer outlets. Activities: - research and analysis of the latest trends in retail, digital and technology; - research and analysis of customer shopping behaviours; - international competitive benchmarking; - proposals to enhance the experience with related KPIs.



Diners Club International

• Financial Services
• 100 - 200 Employee

• Commercial support to KAMs

  • Feb 2016 - May 2016

  Commercial Support to Key Account Managers. Activities: - preparation of presentation materials for mainly commercial clients; - contact and support to clients; - monitoring of the KAM activities and results; - reporting. Commercial Support to Key Account Managers. Activities: - preparation of presentation materials for mainly commercial clients; - contact and support to clients; - monitoring of the KAM activities and results; - reporting.