Giulia Palazzi

Digital Marketing Manager at RS Italia
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Contact Information
us****@****om
(386) 825-5501
Location
Rho, Lombardy, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Professional working proficiency
  • Spagnolo Elementary proficiency
Skills

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Credentials

  • Toefl IBT
    -

Experience

  • RS Italia
    • Italy
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2021 - Present

      • Feed in local market insight into digital marketing plans for Paid, Affiliate and SEO activities • Support with the localisation of Digital activities to maximise performance • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify & Monitor trends and insights, and optimize spend and performance based on the insights • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Lead creative development to motivate customers into their lifecycle • Collaborate with agencies and other vendor partners Show less

  • Sicuritalia S.p.A.
    • Italy
    • Security and Investigations
    • 700 & Above Employee
    • Digital Marketing Specialist & Retail Project Coordinator
      • Jul 2019 - Jun 2021

      - Retail online and offline project coordinator (B2C & Small business) - CMS management - Social Media management (Facebook, LinkedIn) - B2B and B2C Lead acquisition Campaigns (SEM, Display, Social, DEM) - SEO editorial plan management - Digital agency coordinator - Web agency - Analysis and reporting - Retail online and offline project coordinator (B2C & Small business) - CMS management - Social Media management (Facebook, LinkedIn) - B2B and B2C Lead acquisition Campaigns (SEM, Display, Social, DEM) - SEO editorial plan management - Digital agency coordinator - Web agency - Analysis and reporting

  • EMS - Electro Medical Systems
    • Switzerland
    • Medical Equipment Manufacturing
    • 300 - 400 Employee
    • Marketing specialist
      • Dec 2018 - Jun 2019

      - CMS management; - Italy CRM management (Microsoft Dynamics – ClickDimensions); - Online & offline campaign management; - Event and fairs management; - CMS management; - Italy CRM management (Microsoft Dynamics – ClickDimensions); - Online & offline campaign management; - Event and fairs management;

  • Amplifon
    • Italy
    • Retail Health and Personal Care Products
    • 700 & Above Employee
    • Digital Marketing Specialist
      • Feb 2016 - Nov 2018

      - CMS management - Social Media management (Facebook, YouTube, Spotify) - Lead generation campaign management (SEM, Display, Social, DEM) - SEO editorial plan management - Web and digital agency coordinator - Analysis and reporting - Competitors and market trend analysis - Support in web marketing strategies - CMS management - Social Media management (Facebook, YouTube, Spotify) - Lead generation campaign management (SEM, Display, Social, DEM) - SEO editorial plan management - Web and digital agency coordinator - Analysis and reporting - Competitors and market trend analysis - Support in web marketing strategies

  • Novartis
    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Communications Internship
      • May 2015 - Nov 2015

      Support for Neuroscience and Immunology therapeutic areas - Press releases and press conferences support; - Communications support: website and new trends analysis, social media plans - Support in development of patient inclusion communication strategy, collaborating with patients associations Support for Neuroscience and Immunology therapeutic areas - Press releases and press conferences support; - Communications support: website and new trends analysis, social media plans - Support in development of patient inclusion communication strategy, collaborating with patients associations

  • Preo S.r.l.
    • Corsico, Milano, Italia
    • Media & communication specialist
      • Oct 2013 - Oct 2014

      - CMS management: multilingual content updates - Website analysis and reporting - Social media management (Facebook and LinkedIn) - Newsletter management - Communications support: press releases, articles publication on trade magazines - CMS management: multilingual content updates - Website analysis and reporting - Social media management (Facebook and LinkedIn) - Newsletter management - Communications support: press releases, articles publication on trade magazines

Education

  • Università Cattolica del Sacro Cuore
    Master in Media Relation e comunicazione d'impresa, Comunicazione, generale
    2014 - 2015
  • Università Cattolica del Sacro Cuore
    Laurea Triennale, Linguaggi Dei Media - Curricula Informazione
    2010 - 2013
  • Liceo scientifico "E. Majorana" - Rho
    80/100
    2005 - 2010

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