Experience

ABBI GROUP

• Italy
• Retail Groceries
• 1 - 100 Employee

• Pricing Manager

  • Mar 2020 - Present

  -Developing pricing strategy aligned with Product and Market strategies to maximize short-term and long-term objectives -Developing pricing strategy aligned with Product and Market strategies to maximize short-term and long-term objectives



Crai Sardegna- F.lli Ibba

• Italy
• Retail Groceries
• 1 - 100 Employee

• Category Manager

  • Feb 2014 - Present

  - Creating and developing a long term plan and strategy for development of the category. - Managing the best combination of assortment, price, shelf presentation and promotion which optimizes the category role over time. - Utilize and understand IRI and ACNielsen data, customer point-of-sale and loyalty data and systems used to generate the information for category reviews. - Creating and developing a long term plan and strategy for development of the category. - Managing the best combination of assortment, price, shelf presentation and promotion which optimizes the category role over time. - Utilize and understand IRI and ACNielsen data, customer point-of-sale and loyalty data and systems used to generate the information for category reviews.



Gruppo Lactalis Italia

• Italy
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Galbani Meat - Marketing Assistant

  • Nov 2012 - Nov 2013

  -Supporting market analysis and monitoring consumer trends: IRI data (sell-out), internal sales data (sell-in), IHA Consumer Data. -Monitoring the competition, new business trends, new launches and communication campaigns ADV. -Operational involvement in the elaboration of the "3 years plan" and the annual Marketing Plan. -Operational support in the development and production of campaigns and graphic pack: briefing communication agencies and preparing materials for copy/pack test. -Operational support in the implementation of promotional policies: Consumer promo, Flash price, Couponing (involvement in the development of the graphics of the pack promo/coupon), Co-marketing, In-Store Activation (choice of gifts), Trade Promo. Show less



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Innovation Marketing Assistant

  • Mar 2010 - Sep 2010

  -Conducting market research, identifying trends and benchmark analysis. Summarizing information into meticulous Brand Case Studies and Reports. -Participating in the International Innovation Workshops and taking an active part in brainstorming sessions. -Operational support in the process of innovation from the “Idea Generation” to the launch: preparing materials for qualitative tests (focus groups) and quantitative (CPT), participation in the development of primary and secondary pack of the new product, preparation of launch materials (folders and poster). Show less



MK Aplicaciones Termicas Renovables

• Prat de Llobregat, Barcelona, Spain

• Sales Representative

  • Sep 2009 - Sep 2010

  -Independently presenting and selling company products (principally water purifiers and LED lights services (training courses in solar energy) to current and potential clients in the Barcelona area and Italy. -Structuring action plans to identify specific targets. -Preparing presentations, proposals and sales contracts, identifying and resolving client concern. -Independently presenting and selling company products (principally water purifiers and LED lights services (training courses in solar energy) to current and potential clients in the Barcelona area and Italy. -Structuring action plans to identify specific targets. -Preparing presentations, proposals and sales contracts, identifying and resolving client concern.