Experience

TECO SPA

• Italy
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Marketing Consultant

  • Jun 2022 - Present

  Bologna Ho sviluppato la brand strategy dell'azienda che ha voluto ridefinire i suoi valori in occasione dei suoi primi 40 anni! E' stato un successo e ora collaboro con TECO per strutturare e implementare l'attività di marketing e comunicazione



Consultant

• Brand strategy and naming

  • Apr 2012 - Present

  I propose solutions to everyday brand related problems of people in business. I study the company and the market, define brand personality and develope it through effective communication. With a thorough and sistematic approach, I offer my experience to create a strong and relevant brand image. I work with my clients in developing the brand strategy according to: • Analysis of market scenario, competitive environment, distribution channels and target • Business objectives… Show more I propose solutions to everyday brand related problems of people in business. I study the company and the market, define brand personality and develope it through effective communication. With a thorough and sistematic approach, I offer my experience to create a strong and relevant brand image. I work with my clients in developing the brand strategy according to: • Analysis of market scenario, competitive environment, distribution channels and target • Business objectives definition • Positioning, values and brand personality development • Branding messages relevant to communicate (what to say, how to say it and through which channels) • Story telling and web content development • Brand name architecture definition and new name research Some of my clients: Papillover, Helen Doron LC, Viaggi del Gusto Market, ExtraVirgin, pietrAtipika, Patrizia Pepe, Coroca, AfriPads, Centro Medico Lombardo, Studio Poggio, Refertago. Show less



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager Innovation

  • May 2009 - Apr 2012



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager Chilled Pasta

  • Jun 2007 - May 2009



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• Product Manager Nutella and Mktg Innovation

  • Apr 2006 - Jun 2007

  Barcelona - Spain



Nomen - Agence de création de marques

• Advertising Services
• 1 - 100 Employee

• Project Manager

  • May 2000 - Jul 2005