Giuseppe Bonaccorso

Franchise Strategy Manager at Sviluppo Franchising
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT

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Experience

    • Italy
    • Business Consulting and Services
    • 1 - 100 Employee
    • Franchise Strategy Manager
      • Feb 2017 - Present

      - Analysis of communications strategies for retail brands (online and offline oriented). - Creation of communication plans (online and offline) - Writing business/corporate content for B2B content campaign (social media, press, websites, etc.) - Writing briefings for media agencies and professional external teams about content creation (graphics, video making, SMM) - Project management for ongoing content marketing projects - Checking for strategies results and goals achievments - Analysis of communications strategies for retail brands (online and offline oriented). - Creation of communication plans (online and offline) - Writing business/corporate content for B2B content campaign (social media, press, websites, etc.) - Writing briefings for media agencies and professional external teams about content creation (graphics, video making, SMM) - Project management for ongoing content marketing projects - Checking for strategies results and goals achievments

    • Italy
    • Advertising Services
    • Co founder & Communication Manager
      • Jan 2021 - Present

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Co-founder and Marketing consultant
      • Mar 2018 - Jul 2019

      - Planning of communication strategies for B2B and B2C. - Content writing for social media planning and SEO content planning. - Planning of communication strategies for B2B and B2C. - Content writing for social media planning and SEO content planning.

    • Italy
    • Advertising Services
    • 1 - 100 Employee
      • Apr 2016 - Feb 2017

      - Defining of communication strategies concerning social media management, blogging, SEO content planning and community moderation.- Management of integrated communication projects on behalf of large international customers;- customer relationship, brief collection, understanding / elaboration of project specifications and management of external suppliers (freelance or media agencies);- coordination, organization and planning of internal resources- preparation planning and documents for the progress of quality control of deliverables- drafting summary documentation and / or communication plans;- activity report. Show less

      • May 2015 - Apr 2016

      - Creation of creative ideas, digital communication plans and claims for companies in the entertainment, entertainment, culture, charitable and retail sectors at national and international level.- Drafting, implementation and management of editorial plans declined on blogs and social media.- Content curation and SEO writing of content for corporate websites.- Team work to create a creative content strategy in line with the client's broader goals.Redefining content for different media (online and offline). Show less

    • Italy
    • Newspaper Publishing
    • 1 - 100 Employee
      • Mar 2011 - Jun 2014

      Production of editorial content. Proofreading and editorial consultancy. Editorial coordination.

      • Jan 2009 - Mar 2011

      Journalist of articles on culture and news on the Corriere del Sud (owned by Il Mattino di Foggia)

Education

  • IULM University
    Doctor of Philosophy - PhD, Business/Corporate Communications
    2022 - 2024
  • Il Sole 24 ORE Business School ed Eventi
    Master, Digital Strategic Planning
    2017 - 2018
  • Il Sole 24 ORE Business School ed Eventi
    Master, Marketing, Comunicazione and Digital Strategy
    2014 - 2015
  • Università degli Studi di Foggia
    Laurea di I e II livello, Lettere e Filosofia
    2002 - 2010

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