Giuseppe Bonaccorso
Franchise Strategy Manager at Sviluppo Franchising- Claim this Profile
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Bio
Experience
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Sviluppo Franchising
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Italy
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Business Consulting and Services
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1 - 100 Employee
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Franchise Strategy Manager
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Feb 2017 - Present
- Analysis of communications strategies for retail brands (online and offline oriented). - Creation of communication plans (online and offline) - Writing business/corporate content for B2B content campaign (social media, press, websites, etc.) - Writing briefings for media agencies and professional external teams about content creation (graphics, video making, SMM) - Project management for ongoing content marketing projects - Checking for strategies results and goals achievments - Analysis of communications strategies for retail brands (online and offline oriented). - Creation of communication plans (online and offline) - Writing business/corporate content for B2B content campaign (social media, press, websites, etc.) - Writing briefings for media agencies and professional external teams about content creation (graphics, video making, SMM) - Project management for ongoing content marketing projects - Checking for strategies results and goals achievments
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Influencee.it
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Italy
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Advertising Services
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Co founder & Communication Manager
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Jan 2021 - Present
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Webkom
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Italy
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Advertising Services
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1 - 100 Employee
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Co-founder and Marketing consultant
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Mar 2018 - Jul 2019
- Planning of communication strategies for B2B and B2C. - Content writing for social media planning and SEO content planning. - Planning of communication strategies for B2B and B2C. - Content writing for social media planning and SEO content planning.
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OBO DIGITAL srl
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Italy
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Advertising Services
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1 - 100 Employee
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Apr 2016 - Feb 2017
- Defining of communication strategies concerning social media management, blogging, SEO content planning and community moderation.- Management of integrated communication projects on behalf of large international customers;- customer relationship, brief collection, understanding / elaboration of project specifications and management of external suppliers (freelance or media agencies);- coordination, organization and planning of internal resources- preparation planning and documents for the progress of quality control of deliverables- drafting summary documentation and / or communication plans;- activity report. Show less
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May 2015 - Apr 2016
- Creation of creative ideas, digital communication plans and claims for companies in the entertainment, entertainment, culture, charitable and retail sectors at national and international level.- Drafting, implementation and management of editorial plans declined on blogs and social media.- Content curation and SEO writing of content for corporate websites.- Team work to create a creative content strategy in line with the client's broader goals.Redefining content for different media (online and offline). Show less
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Il Mattino di Foggia
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Italy
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Newspaper Publishing
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1 - 100 Employee
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Mar 2011 - Jun 2014
Production of editorial content. Proofreading and editorial consultancy. Editorial coordination.
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Jan 2009 - Mar 2011
Journalist of articles on culture and news on the Corriere del Sud (owned by Il Mattino di Foggia)
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Education
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IULM University
Doctor of Philosophy - PhD, Business/Corporate Communications -
Il Sole 24 ORE Business School ed Eventi
Master, Digital Strategic Planning -
Il Sole 24 ORE Business School ed Eventi
Master, Marketing, Comunicazione and Digital Strategy -
Università degli Studi di Foggia
Laurea di I e II livello, Lettere e Filosofia